Strategic Innovation Management (B-KUL-HMA65A)

Summary of the course strategic innovation management

ENGLISH SUMMARY FOR MBA PROGRAM at KUL Prof.: Teirlinck Peter Textbook: Innovation Management and New Product Development (3423), Paul Trott This document contains a summary of the course content + class notes Course content: Part 1: INNOVATION MANAGEMENT - Innovation management: introduction and national systems of innovation and entrepreneurship - Managing innovation within firms, including market adoption and technology diffusion and operations and process innovation - Managing in...