English for marketing professionals II

Hogeschool Gent (HoGent)

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Samenvatting | English for Marketing Professionals II | Hogeschool Gent | 2025/26

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Samenvatting | English for Marketing Professionals II | Hogeschool Gent | 2025/26
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47

juin 2026

2025/2026
HBR case study materials for English for Marketing Professionals II at Hogeschool Gent, featuring the 'From Hashtag to Headache' case about Canadian Jet's failed Instagram campaign. The case examines crisis management, social media strategy, and PR decision-making when a branded hashtag campaign backfires due to negative customer sentiment. Essential reading for understanding real-world marketing failures, stakeholder communication, and strategic response options in digital marketing co...
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English for marketing professionals II

Hogeschool Gent (HoGent)

Samenvatting | English for Marketing Professionals II | Hogeschool Gent | 2025/26