L1.1: Vocabulary
Headword Meaning
Market research A business activity that involves collecting information about what goods people in a particular area buy, why they buy
them,…
survey A set of questions given to a group of people to find out about their opinions or behaviour
To ask a large number of people questions in order to find out their attitudes or opinions
Focus groups A small group of people that a company, political party, etc. asks questions in order to find out what they think of their
products, actions, …
A small diverse group of participants chosen using criteria to represent target customers for a new product or service. A
company brings them together with a moderator who asks questions to find out what they think to gather qualitative
data.
In-depth Thorough, complete and considering all the details
To enlarge To increase in size or scale, or to make something do this
Primary research The activity of finding out new information by doing something such as an experiment or survey
Secondary research The activity of finding out new information by reading or analysing information that has already been published
(= desk research)
Business strategy The strategic initiatives a company pursues to create value for the organization and its stakeholders and gain a
competitive advantage in the market
customer = klant
A person who buys goods or services from a shop or business.
quantitative Relating to amounts or numbers, rather than to the quality or standard of something
Quantitative research: a type of market research where the results can be shown in the form of numbers,
percentages,..
Product tester Someone who is asked to use something new to determine how well it works.
Impact The effect that something is likely to have.
The effect or influence that an event, situation,… has on someone or something
respondent Someone who answers a set of questions, especially in a survey
To gauge To measure or assess how people feel about a product.
Measure how people feel about something or the effect that something is likely to have on them
researcher A person whose job is to study a particular subject to find out new things about it
qualitative Relating to the quality or standard of something rather than the quantity
To gather Collect or accumulate over a period of time.
To get information from different places and put it together in one place.
1
,viable = haalbaar
Used to describe something that is realistic and therefore may succeed.
Realistic and likely to succeed
Data analysis Careful examination of something in order to understand it better or to find an answer to a question
Qualitative research Is used when a company needs information which can be expressed in figures or statistics.
A type of market research that finds out how people feel about something or the effect that it is likely to have on them.
Customer satisfaction How pleased customers are with a product or service
Sample size A small group of people who have been chosen from a larger group to give information or answers to questions
Target audience A specific group which a product or service is aimed at target customers.
L1.2: Vocabulary
Headword Meaning
Focus groups A small group of people that a company, political party, etc. asks questions in order to find out what they think of their
products, actions, …
A small diverse group of participants chosen using criteria to represent target customers for a new product or service.
A company brings them together with a moderator who asks questions to find out what they think to gather qualitative
data.
Diverse Very different from each other
Moderator Someone whose job is to control a discussion between people
Participants People who take part in an activity or event
Discussion A conversation or debate about a specific topic.
Business lunches A lunch with other business people or customers where business is discussed
Company canteens A place in a factory, office, etc., where employees can buy food and meals at a low price
Convenience The quality of being suitable or useful, especially by making something easier or saving you time
To quantify To measure or judge the amount or number of something
Criteria Standards used to judge something
A venue = een locatie
The place where something happens, especially an organized event
A caterer A person or company that provides and serves food and drinks at a party, meeting,…
The proceedings An event or a series of things that happen
Impression The opinion or feeling you have about someone or something because of the way they seem
2
, Appealing Attractive or interesting
Features A distinctive attribute or aspect of something.
Expectations A feeling or belief about the way something should be or what it should do
Honest Tells the truth
Convinced Feeling certain that something is true or good
L1.3: Vocabulary
Headword Meaning
Leading questions Are deliberately designed to influence the listener into choosing a particular response. These questions are directional
and either guide the person to the answer wanted by the person who is asking or may try to stop them thinking of
alternatives.
- Leading questions can be manipulative or even dishonest
- Leading questions are a very useful technique in the negotiation process
Open questions Encourage the client to express their own ideas and provide suggestions if necessary.
manipulative Clever at controlling or deceiving people to get what you want
dishonest behaving or prone to behave in an untrustworthy, deceitful, or insincere way.
Functional Language expressions that do different things,
What are your thoughts Wat vinden jullie ervan?
on?
How would you feel Hoe zou je je hierover voelen?
about?
Have you considered? Heb je er al over nagedacht?
How about? Wat van?
Would you be Zou je geïnteresseerd zijn in?
interested in?
What do you think Wat denk je van?
about?
Have you thought Heb je er al aan gedacht?
about?
3
Headword Meaning
Market research A business activity that involves collecting information about what goods people in a particular area buy, why they buy
them,…
survey A set of questions given to a group of people to find out about their opinions or behaviour
To ask a large number of people questions in order to find out their attitudes or opinions
Focus groups A small group of people that a company, political party, etc. asks questions in order to find out what they think of their
products, actions, …
A small diverse group of participants chosen using criteria to represent target customers for a new product or service. A
company brings them together with a moderator who asks questions to find out what they think to gather qualitative
data.
In-depth Thorough, complete and considering all the details
To enlarge To increase in size or scale, or to make something do this
Primary research The activity of finding out new information by doing something such as an experiment or survey
Secondary research The activity of finding out new information by reading or analysing information that has already been published
(= desk research)
Business strategy The strategic initiatives a company pursues to create value for the organization and its stakeholders and gain a
competitive advantage in the market
customer = klant
A person who buys goods or services from a shop or business.
quantitative Relating to amounts or numbers, rather than to the quality or standard of something
Quantitative research: a type of market research where the results can be shown in the form of numbers,
percentages,..
Product tester Someone who is asked to use something new to determine how well it works.
Impact The effect that something is likely to have.
The effect or influence that an event, situation,… has on someone or something
respondent Someone who answers a set of questions, especially in a survey
To gauge To measure or assess how people feel about a product.
Measure how people feel about something or the effect that something is likely to have on them
researcher A person whose job is to study a particular subject to find out new things about it
qualitative Relating to the quality or standard of something rather than the quantity
To gather Collect or accumulate over a period of time.
To get information from different places and put it together in one place.
1
,viable = haalbaar
Used to describe something that is realistic and therefore may succeed.
Realistic and likely to succeed
Data analysis Careful examination of something in order to understand it better or to find an answer to a question
Qualitative research Is used when a company needs information which can be expressed in figures or statistics.
A type of market research that finds out how people feel about something or the effect that it is likely to have on them.
Customer satisfaction How pleased customers are with a product or service
Sample size A small group of people who have been chosen from a larger group to give information or answers to questions
Target audience A specific group which a product or service is aimed at target customers.
L1.2: Vocabulary
Headword Meaning
Focus groups A small group of people that a company, political party, etc. asks questions in order to find out what they think of their
products, actions, …
A small diverse group of participants chosen using criteria to represent target customers for a new product or service.
A company brings them together with a moderator who asks questions to find out what they think to gather qualitative
data.
Diverse Very different from each other
Moderator Someone whose job is to control a discussion between people
Participants People who take part in an activity or event
Discussion A conversation or debate about a specific topic.
Business lunches A lunch with other business people or customers where business is discussed
Company canteens A place in a factory, office, etc., where employees can buy food and meals at a low price
Convenience The quality of being suitable or useful, especially by making something easier or saving you time
To quantify To measure or judge the amount or number of something
Criteria Standards used to judge something
A venue = een locatie
The place where something happens, especially an organized event
A caterer A person or company that provides and serves food and drinks at a party, meeting,…
The proceedings An event or a series of things that happen
Impression The opinion or feeling you have about someone or something because of the way they seem
2
, Appealing Attractive or interesting
Features A distinctive attribute or aspect of something.
Expectations A feeling or belief about the way something should be or what it should do
Honest Tells the truth
Convinced Feeling certain that something is true or good
L1.3: Vocabulary
Headword Meaning
Leading questions Are deliberately designed to influence the listener into choosing a particular response. These questions are directional
and either guide the person to the answer wanted by the person who is asking or may try to stop them thinking of
alternatives.
- Leading questions can be manipulative or even dishonest
- Leading questions are a very useful technique in the negotiation process
Open questions Encourage the client to express their own ideas and provide suggestions if necessary.
manipulative Clever at controlling or deceiving people to get what you want
dishonest behaving or prone to behave in an untrustworthy, deceitful, or insincere way.
Functional Language expressions that do different things,
What are your thoughts Wat vinden jullie ervan?
on?
How would you feel Hoe zou je je hierover voelen?
about?
Have you considered? Heb je er al over nagedacht?
How about? Wat van?
Would you be Zou je geïnteresseerd zijn in?
interested in?
What do you think Wat denk je van?
about?
Have you thought Heb je er al aan gedacht?
about?
3
