Global Marketing 8th Edition Questions and
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Terms in this set (42)
.Decisions at every stage, from idea conception to
support after the sale, should be
value chain
assessed in terms of their ability to create value for
customers
value equation Value Benefits/Price
When a company succeeds in creating more value for
competitive advantage customers than its competitors, that
company
competitive advantage can
global industry be achieved by integrating and leveraging operations
on a worldwide scale
the concentration of attention on a core
Focus
business or competence
A person who assumes that his or her home country is
ethnocentric orientation superior to the rest of the world (standardized or
extension approach)
, describes
management's belief or assumption that each country
in which a company does business
is unique. This assumption lays the groundwork for
polycentric orientation each subsidiary to develop its own unique
business and marketing strategies in order to
succeed; the term multinational company is often
used to describe such a structure ( localized or
adaptation approach)
region becomes the relevant geographic unit;
regiocentric orientation, management's
goal is to develop an integrated regional strategy
views the entire world as a potential market and
strives
to develop integrated global strategies. A company
geocentric orientation
whose management has adopted a geocentric
orientation is sometimes known as a global or
transnational company
means some type of advantage that a company
enjoys by virtue of the fact
that it has experience in more than one country.
leverage
Leverage allows a company to conserve
resources when pursuing opportunities in new
geographical markets.
nonmonetary restrictions on cross-border trade, such
as the proposed "Buy American"
provision in Washington's economic stimulus package,
nontariff barriers (NTBs) food safety rules, and other bureaucratic
obstacles. NTBs have the potential to make it difficult
for companies to gain access to some
individual country and regional markets.
Answers
Save
Terms in this set (42)
.Decisions at every stage, from idea conception to
support after the sale, should be
value chain
assessed in terms of their ability to create value for
customers
value equation Value Benefits/Price
When a company succeeds in creating more value for
competitive advantage customers than its competitors, that
company
competitive advantage can
global industry be achieved by integrating and leveraging operations
on a worldwide scale
the concentration of attention on a core
Focus
business or competence
A person who assumes that his or her home country is
ethnocentric orientation superior to the rest of the world (standardized or
extension approach)
, describes
management's belief or assumption that each country
in which a company does business
is unique. This assumption lays the groundwork for
polycentric orientation each subsidiary to develop its own unique
business and marketing strategies in order to
succeed; the term multinational company is often
used to describe such a structure ( localized or
adaptation approach)
region becomes the relevant geographic unit;
regiocentric orientation, management's
goal is to develop an integrated regional strategy
views the entire world as a potential market and
strives
to develop integrated global strategies. A company
geocentric orientation
whose management has adopted a geocentric
orientation is sometimes known as a global or
transnational company
means some type of advantage that a company
enjoys by virtue of the fact
that it has experience in more than one country.
leverage
Leverage allows a company to conserve
resources when pursuing opportunities in new
geographical markets.
nonmonetary restrictions on cross-border trade, such
as the proposed "Buy American"
provision in Washington's economic stimulus package,
nontariff barriers (NTBs) food safety rules, and other bureaucratic
obstacles. NTBs have the potential to make it difficult
for companies to gain access to some
individual country and regional markets.
