Test Bank for MKTG 12th Edition – Marketing Principles – Complete Exam Material

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,MKTG 3101>Test Bank for MKTG 12th Edition

TRUE/FALSE


1 : In most cases, in order for a firm to succeed in a competitive market, it needs to have a clear
understanding of the marketplace and produce products based on the wants and needs of the customers, rather
than expecting the customers to want the products manufactured solely based on the assessment of the firms
internal capabilities.
A : true B
: false


Correct Answer : A


2 : With the help of an effective sales force that devises high-quality sales techniques, a sales-oriented firm
can successfully convince customers to purchase goods and services that they neither wanted nor needed.
A : true B
: false


Correct Answer : B


3 : The Internet and the extensive use of social media have fueled the change in power fromconsumers
and business users to manufacturers and retailers.
A : true


B : false


Correct Answer : B


4 : Customers perceive high-quality products that are sold at high prices to be a good value.A : true
B : false


Correct Answer : B


5 : Training plays an important role in customer service and relationship building.A : true
B : false


Correct Answer : A


6 : The organizations that are frequently noted for delivering superior customer value and providing high


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, levels of customer satisfaction assign employees to teams and teach them team-building skills.
A : true B
: false


Correct Answer : A


7 : A sales-oriented firm defines its mission in terms of benefits its customers seek, while amarket-
oriented firm defines its business in terms of goods and services.
A : true B
: false


Correct Answer : B




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, 8 : A sales-oriented firm targets its products at everybody, while a market-oriented organizationaims at
selling its products to a specific customer group.
A : true B
: false


Correct Answer : A


9 : Thrift stores seek to achieve profitability through high sales volumes. A : true
B : false


Correct Answer : B


10 : Marketing determines prices and pricing policies that contribute to achieving thefundamental
objectives of most businesses.
A : true B
: false


Correct Answer : A


11 : Marketing career opportunities almost exclusively exist in nonbusiness organizations. A : true
B : false


Correct Answer : B




MULTIPLE CHOICE


12 : Which of the following statements is not true of marketing?
A : Marketing focuses on practices that deliver value and benefits to customers.
B : Marketing focuses primarily on selling goods, services, and/or ideas to customers.
C : Marketing employs the combined use of communication, distribution, and pricing strategies. D : Marketing
involves building long-term, mutually rewarding relationships with customers.


Correct Answer : B


13 : Which statement expresses the American Marketing Association (AMA)s core definition ofmarketing?
A : Marketing is a philosophy, an attitude, a perspective, or a management orientation thatstresses
customer satisfaction.
B : Marketing is an organization function and a set of processes implemented in order to ensurecustomer
satisfaction.
C : Marketing refers to personal selling that focuses solely on selling goods, services, and/orideas to
customers.



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