Page 1 of 94
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Which of the following is NOT a survey mode mentioned in your
text? .....ANSWER..... mixed-media
Which of the following involves interviews with a large number of
respondents using a predesigned questionnaire? .....ANSWER.....
survey
Which of the following is a data collection mode in which an
interviewer reads questions, either face to face or over the
phone, to the respondent and records the answers?
.....ANSWER..... person-administered survey
,Page 2 of 94
What is a unique advantage to using person-administered
survey? .....ANSWER..... ALL OF THE ABOVE
(feedback, rapport, quality control, AND adaptability)
Adaptability refers to the ability to respond to differences.
Which method is best suited for adaptability? .....ANSWER.....
person-administered surveys
Which of the following is a disadvantage of person-administered
surveys? .....ANSWER..... ALL OF THE ABOVE
(they are slower than other methods, they are more expensive,
they are prone to errors, AND high cost)
Which of the following was NOT mentioned as possible human
error with person-administered survey? .....ANSWER.....
interviewers may treat people differently based on their
personal biases
,Page 3 of 94
Which of the following is listed in your textbook as an
advantage of person-administered surveys? .....ANSWER.....
rapport
Which of teh following is NOT an advantage of computer-
administered surveys? .....ANSWER..... ability to develop rapport
with the respondent
Which of the following is the survey method that now surpasses
all other survey modes? .....ANSWER..... computer-administered
surveys
Which of the following is the name of the firm listed in your text
as one that provides clients with the option to design their own
surveys or utilize their programming services? .....ANSWER.....
common knowledge
Interview evaluation refers to: .....ANSWER..... respondents being
apprehensive about providing the "correct" answer
, Page 4 of 94
The primary disadvantage(s) of computer-administered survey
is/are: .....ANSWER..... they require technical skills and there are
high set-up costs
Which of the following survey modes is different from other
survey methods in that there is no agent--human or computer--
administering the interview? .....ANSWER..... self-administered
surveys
Which of the following is not an advantage of self-administered
surveys? .....ANSWER..... there is considerable interviewer-
evaluation apprehension
Which is true regarding a disadvantage of self-administered
surveys? .....ANSWER..... The primary burden of respondent
understanding is placed upon the questionnaire
Mixed mode surveys are sometimes referred to as:
.....ANSWER..... hybrid surveys
MKT 3413 EXAM NEWEST 2025 PACKAGE DEAL| 3
LATEST VERSIONS (EXAM 1, 2 AND FINAL EXAM) WITH
COMPLETE 750 REAL EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS (VERIFIED ANSWERS)
ALREADY GRADED A+| MKT 3413 EXAM PREP 2025
(BRAND NEW!!)
Which of the following is NOT a survey mode mentioned in your
text? .....ANSWER..... mixed-media
Which of the following involves interviews with a large number of
respondents using a predesigned questionnaire? .....ANSWER.....
survey
Which of the following is a data collection mode in which an
interviewer reads questions, either face to face or over the
phone, to the respondent and records the answers?
.....ANSWER..... person-administered survey
,Page 2 of 94
What is a unique advantage to using person-administered
survey? .....ANSWER..... ALL OF THE ABOVE
(feedback, rapport, quality control, AND adaptability)
Adaptability refers to the ability to respond to differences.
Which method is best suited for adaptability? .....ANSWER.....
person-administered surveys
Which of the following is a disadvantage of person-administered
surveys? .....ANSWER..... ALL OF THE ABOVE
(they are slower than other methods, they are more expensive,
they are prone to errors, AND high cost)
Which of the following was NOT mentioned as possible human
error with person-administered survey? .....ANSWER.....
interviewers may treat people differently based on their
personal biases
,Page 3 of 94
Which of the following is listed in your textbook as an
advantage of person-administered surveys? .....ANSWER.....
rapport
Which of teh following is NOT an advantage of computer-
administered surveys? .....ANSWER..... ability to develop rapport
with the respondent
Which of the following is the survey method that now surpasses
all other survey modes? .....ANSWER..... computer-administered
surveys
Which of the following is the name of the firm listed in your text
as one that provides clients with the option to design their own
surveys or utilize their programming services? .....ANSWER.....
common knowledge
Interview evaluation refers to: .....ANSWER..... respondents being
apprehensive about providing the "correct" answer
, Page 4 of 94
The primary disadvantage(s) of computer-administered survey
is/are: .....ANSWER..... they require technical skills and there are
high set-up costs
Which of the following survey modes is different from other
survey methods in that there is no agent--human or computer--
administering the interview? .....ANSWER..... self-administered
surveys
Which of the following is not an advantage of self-administered
surveys? .....ANSWER..... there is considerable interviewer-
evaluation apprehension
Which is true regarding a disadvantage of self-administered
surveys? .....ANSWER..... The primary burden of respondent
understanding is placed upon the questionnaire
Mixed mode surveys are sometimes referred to as:
.....ANSWER..... hybrid surveys
