Test1.Bank1.FOR1.Marketing,1.9th1.Canadian1.Edition,1.by1.Frederick1.Crane,1.Roger1.A.1.K
erin,1.Steven1.W.1.Hartley,1.William1.Rudelius
Chapter 01 Marketing: Customer Value, Sati
1. 1. 1. 1. 1.
sfaction, Relationships, and Experiences
1. 1. 1.
Student:1.___________________________________________________________________________
Wildplay1.Element1.Parks1.specifically1.targets1.each1.of1.the1.following1.segments1.except:
corporate1.groups1.seeking1.team-building1.activities.
school1.and1.youth1.groups1.looking1.for1.adventurous1.field1.trips.
consumers1.looking1.to1.host1.unique1.birthday1.parties1.and1.other1.special1.events.
cancer1.survivors.
Which1.of1.the1.following1.does1.not1.appear1.to1.be1.a1.consumer1.trend1.on1.which1.Wildplay1.Element
1. Parks1.is1.capitalizing?
customer1.desire1.for1.personal1.and1.memorable1.experiences.
customer1.desire1.to1.reconnect1.with1.nature.
customer1.desire1.to1.engage1.in1.more1.physical1.activities.
customer1.desire1.to1.support1.a1.rapidly1.growing1.company.
Based1.on1.the1.initial1.success1.of1.this1.venture,1.Wildplay's1.intent1.is1.to1.continue1.growth1.through:
joint1.venture1.opportunities.
strategic1.alliances.
vertical1.integration.
franchise1.opportunities.
,By1.definition,1.which1.of1.the1.following1.is1.not1.considered1.a1.marketing1.activity?
creating1.offerings
communicating1.offerings
delivering1.offerings
selling1.offerings
Which1.of1.the1.following1.is1.NOT1.required1.for1.marketing1.to1.occur?
two1.or1.more1.parties1.(individuals1.or1.organizations)1.with1.unsatisfied1.needs.
unsatisfied1.needs1.that1.can1.only1.be1.satisfied1.by1.physical1.products,1.not1.services.
a1.desire1.and1.ability1.on1.their1.part1.to1.be1.satisfied.
a1.way1.for1.the1.parties1.to1.communicate.
Marketing1.that1.is1.designed1.to1.influence1.the1.behaviour1.of1.individuals1.in1.which1.the1.benefits1.of
1. the1.behaviour1.accrue1.to1.those1.individuals1.or1.to1.the1.society1.in1.general1.and1.not1.to1.the1.mark
eter1.is
organizational1.marketing.
future1.marketing.
green1.marketing.
social1.marketing.
The1.Canadian1.Federal1.Government1.may1.be1.considered1.what1.type1.of1.marketing1.buyer?
organizational1.buyer.
federal1.buyer.
government1.buyer.
ultimate1.buyer.
, ȀĀ⸀ Ā ᜀ Ā ᜀ Ā ᜀ
ffective1.marketing1.requires:
good1.common1.sense.
all1.departments1.within1.an1.organization1.to1.work1.together.
intimate1.knowledge1.and1.understanding1.of1.consumers1.and1.the1.marketplace.
selling1.unwanted1.things.
ȀĀ⸀ Ā ᜀ Ā ᜀ Ā ᜀ
hy1.did1.Hot1.Pockets1.Snackers1.fail?
Consumer1.needs1.were1.not1.met
The1.initial1.product1.launch1.had1.poor1.advertisements
Consumers1.could1.not1.tell1.the1.difference1.between1.Snackers1.and1.the1.original
The1.target1.market1.was1.not1.accurately1.defined
ȀĀ⸀ Ā ᜀ Ā ᜀ Ā ᜀ
arketing1.refers1.to
the1.production1.or1.provision1.of1.goods1.or1.services1.that1.will1.generate1.the1.highest1.ret
urn1.on1.investment.
the1.strategies1.used1.in1.the1.advertising1.and1.promotion1.of1.goods1.and1.services.
the1.process1.of1.identifying1.the1.greatest1.number1.of1.target1.markets1.for1.a1.good1.or1.service.
an1.organizational1.function1.and1.a1.set1.of1.processes1.for1.creating,1.communicating,1.and1.deli
vering1.value1.to1.customers1.and1.for1.managing1.customer1.relationships1.in1.ways1.that1.benefit
the1.organization1.and1.its1.stakeholders.
1.
, The1.Magic1.Widget1.Company1.trades1.ice1.cream1.scoops1.to1.the1.Cold1.Creamery1.Ice1.Cream1.
Shop,1.which1.in1.turn1.trades1.boxes1.of1.ice1.cream1.back,1.as1.a1.result1.of1.the1.trade1.of1.things1.
of1.value,1.each1.is1.better1.off1.after1.the1.trade;1.this1.is1.referred1.to1.as:
exchange
acquisition
consumerism
utility
To1.serve1.both1.buyers1.and1.sellers,1.marketing1.seeks1.to1.create1.value1.through:
selling.
discovering1.the1.needs1.and1.wants1.of1.prospective1.customers1.and1.satisfying1.them.
exchange.
advertising.
Ford1.Canada1.classifies1.a1.group1.of1.people1.with1.the1.desire1.and1.ability1.to1.buy1.their1.201
41.Ford1.explorer1.as:
Prospects.
Customers.
Markets.
Clients.
erin,1.Steven1.W.1.Hartley,1.William1.Rudelius
Chapter 01 Marketing: Customer Value, Sati
1. 1. 1. 1. 1.
sfaction, Relationships, and Experiences
1. 1. 1.
Student:1.___________________________________________________________________________
Wildplay1.Element1.Parks1.specifically1.targets1.each1.of1.the1.following1.segments1.except:
corporate1.groups1.seeking1.team-building1.activities.
school1.and1.youth1.groups1.looking1.for1.adventurous1.field1.trips.
consumers1.looking1.to1.host1.unique1.birthday1.parties1.and1.other1.special1.events.
cancer1.survivors.
Which1.of1.the1.following1.does1.not1.appear1.to1.be1.a1.consumer1.trend1.on1.which1.Wildplay1.Element
1. Parks1.is1.capitalizing?
customer1.desire1.for1.personal1.and1.memorable1.experiences.
customer1.desire1.to1.reconnect1.with1.nature.
customer1.desire1.to1.engage1.in1.more1.physical1.activities.
customer1.desire1.to1.support1.a1.rapidly1.growing1.company.
Based1.on1.the1.initial1.success1.of1.this1.venture,1.Wildplay's1.intent1.is1.to1.continue1.growth1.through:
joint1.venture1.opportunities.
strategic1.alliances.
vertical1.integration.
franchise1.opportunities.
,By1.definition,1.which1.of1.the1.following1.is1.not1.considered1.a1.marketing1.activity?
creating1.offerings
communicating1.offerings
delivering1.offerings
selling1.offerings
Which1.of1.the1.following1.is1.NOT1.required1.for1.marketing1.to1.occur?
two1.or1.more1.parties1.(individuals1.or1.organizations)1.with1.unsatisfied1.needs.
unsatisfied1.needs1.that1.can1.only1.be1.satisfied1.by1.physical1.products,1.not1.services.
a1.desire1.and1.ability1.on1.their1.part1.to1.be1.satisfied.
a1.way1.for1.the1.parties1.to1.communicate.
Marketing1.that1.is1.designed1.to1.influence1.the1.behaviour1.of1.individuals1.in1.which1.the1.benefits1.of
1. the1.behaviour1.accrue1.to1.those1.individuals1.or1.to1.the1.society1.in1.general1.and1.not1.to1.the1.mark
eter1.is
organizational1.marketing.
future1.marketing.
green1.marketing.
social1.marketing.
The1.Canadian1.Federal1.Government1.may1.be1.considered1.what1.type1.of1.marketing1.buyer?
organizational1.buyer.
federal1.buyer.
government1.buyer.
ultimate1.buyer.
, ȀĀ⸀ Ā ᜀ Ā ᜀ Ā ᜀ
ffective1.marketing1.requires:
good1.common1.sense.
all1.departments1.within1.an1.organization1.to1.work1.together.
intimate1.knowledge1.and1.understanding1.of1.consumers1.and1.the1.marketplace.
selling1.unwanted1.things.
ȀĀ⸀ Ā ᜀ Ā ᜀ Ā ᜀ
hy1.did1.Hot1.Pockets1.Snackers1.fail?
Consumer1.needs1.were1.not1.met
The1.initial1.product1.launch1.had1.poor1.advertisements
Consumers1.could1.not1.tell1.the1.difference1.between1.Snackers1.and1.the1.original
The1.target1.market1.was1.not1.accurately1.defined
ȀĀ⸀ Ā ᜀ Ā ᜀ Ā ᜀ
arketing1.refers1.to
the1.production1.or1.provision1.of1.goods1.or1.services1.that1.will1.generate1.the1.highest1.ret
urn1.on1.investment.
the1.strategies1.used1.in1.the1.advertising1.and1.promotion1.of1.goods1.and1.services.
the1.process1.of1.identifying1.the1.greatest1.number1.of1.target1.markets1.for1.a1.good1.or1.service.
an1.organizational1.function1.and1.a1.set1.of1.processes1.for1.creating,1.communicating,1.and1.deli
vering1.value1.to1.customers1.and1.for1.managing1.customer1.relationships1.in1.ways1.that1.benefit
the1.organization1.and1.its1.stakeholders.
1.
, The1.Magic1.Widget1.Company1.trades1.ice1.cream1.scoops1.to1.the1.Cold1.Creamery1.Ice1.Cream1.
Shop,1.which1.in1.turn1.trades1.boxes1.of1.ice1.cream1.back,1.as1.a1.result1.of1.the1.trade1.of1.things1.
of1.value,1.each1.is1.better1.off1.after1.the1.trade;1.this1.is1.referred1.to1.as:
exchange
acquisition
consumerism
utility
To1.serve1.both1.buyers1.and1.sellers,1.marketing1.seeks1.to1.create1.value1.through:
selling.
discovering1.the1.needs1.and1.wants1.of1.prospective1.customers1.and1.satisfying1.them.
exchange.
advertising.
Ford1.Canada1.classifies1.a1.group1.of1.people1.with1.the1.desire1.and1.ability1.to1.buy1.their1.201
41.Ford1.explorer1.as:
Prospects.
Customers.
Markets.
Clients.
