Engels samenvatting - Semester 1

ENGELS CURSUS PPT 1
Cursus p8:

1. Why do you think market research is necessary for companies

 Finding out your target audience & for customer satisfaction

 Finding out competitors

= it gives them information to help them set strategies and make business decisions.
They can also find out what their competitors are doinghow?

How? Online, going door-to-door, street survery,..

The video:

 Primary research
o Surverys, focus group,..
o Giving info about attitude, products,..
o It can be expensive

How to make it less expensive  Online surveys, other websites

 Secondary research
o Less expensive
o Gouvernments reports, websites,..
o If a business wants to launch a new product, they look what / who is
competitive

Difference: primary = from the prime source, clients, collect new data
secondary = data that is already available (fe: gouvernment files, websites, .. – you
can already find it online)  desk research – refers to the idea that you can do it just
sitting at your desk, you don’t need to adress people,..

Main benefit secondary research  less expensive

Quantitative = analyse met numerical data
Qualitative = analyse met non-numerical data

Oef 4 p8 (False / True)

1. T
2. F (to outsource = paying someone that is not in the company to do the work for
you)
3. T
4. F (specific audience target)
5. F (they will reduce the sample size instead of enlarging)
6. T

Oef 6 p8 (voc)

Collocations = de woordengroep samen studeren

1. Today it is very common to use online surverys
2. Although focus groups are small, it si possible to use them to ..

, 3. Market research can help a company to find out about the level of customer
satisfaction
4. One method in primary research is to hold in-depth interviews
5. Secondary research is also known as desk research
6. When a company plats to launch a product
7. Research is to determine the target audience
8. They can consider making the sample size smaller (= steekproef)

Oef 7 p9 (match)

1. G
2. C
3. F
4. H
5. A (gauge = ‘gaidz) (to gauge: synoniem – to measure)
6. D
7. E
8. J
9. B
10. I

Oef 8p9 (choose)

1. Qualitative research gathers a great deal of information to find out how good a
product is
2. Primary research consists of new data
3. A company can judge the level of customer satisfaction by using market
research tools
4. A viable product has a good chance of selling well
5. A sample size is the number of people used by researchers to get the
information they need
6. When a company wants to gauge how people may respond to a product, they
watch their reactions to

Oef 2 p10

1. Diverse
2. Participants  respondants
3. Criteria (meervouw: criterion)
4. Target customers
5. Moderator

Oef 3 p10

1. T
2. T
3. F
4. F
5. T

,Powerpoint

Focus group: listening

1. They work or study in the city centre
2. The main purpose was to gather feedback ont he initial designs of the lunch-
ordering app – caria wants to know:
- Wether the app’s concept and features match the participants needs
- Sj
3. It makes sure that the app caters to a broad audience with all kinds of needs
(time efficience, affordability, healthy food, food qualitiy)

4. First, she introduced the app through a detailed description of its features, next
she asked the participants to give their opinions on specific aspects – she also
plans for them to try the app

5. Mostly open questions: participants were asked to say anything that was on
their mind
- what do you think about the app design
- how do you usually spend your lunch break
 closed quetions: participants can only give a short answer like, no / yes


Oef 7 p10

1. impression
2. appealing
3. Features
4. Expectations
5. Honestly
6. Conviced

To rate  to give a score

Traineeship (betaalde stage na uw diploma)
Internship (onbetaalde stage dat je nog geen diploma hebt)

, Powerpoint

1 Grammar
1.1 Question tags
1.1.1 Definition
= Question tags are grammatical constructions attached at the end of a statement to
turn i tinto a question

 A comma is used just before the question tag
 Question tags are more common in speaking than writing

When?

 When you expect the listener to agree with your statement
1.1.2 Pronunciation
Rising intonation  “John doesn’t speak Spanish, does he?” = je bent nog wat onzeker
Falling intonation  “John doesn’t speak Spanish, does he?” = je bent hier 100% zeker
van

(op ex: intonatie kunnen geven)
1.1.3 General rule
If your statement is positive, it is followed by a negative tag;

 You like working as a paralegal, don’t you?

If you statement is negative, it is followed by a positive tag;

 You don’t like working as a paralegal, do you?

Positive statement  negative tag
Negative statement  positive tag
1.1.4 Formation
Positive statements do not contain any negative elements

Negative elements:

 Negative adverbs: not, never, rarely, hardly, barely, neither,..
o He barely studies, does he?
 Negative pronouns: no one, nobody, nothing, neither
o Neither of them came, did they?

Referring to the subject

To refer back to the subject in the statement, you use a personal pronoun

Personal pronouns:
- subject: I, you, he, she, they, we, you, they
- object: me, you, him, her, them, us, you, them

 In question tags, we always need the subject personal pronouns
a. Sometimes the original subject is already a personal pronoun