Samenvatting : Intrapreneurship
Contents
Samenvatting : Intrapreneurship.................................................................................................1
Samenvatting : Intrapreneurship.................................................................................................5
Lecture 1......................................................................................................................................5
Intrapreneurship : an important driver of competitiveness of firms......................................5
Intrapreneurship.................................................................................................................5
The intrapreneur.................................................................................................................5
Entrepreneurship................................................................................................................5
Why is intrapreneurship important?...................................................................................5
Ambidexterity......................................................................................................................6
Ambidexterity: empirical evidence.....................................................................................6
Horizons for growth framework..........................................................................................7
Entrepreneurial orientation................................................................................................8
How does intrapreneurship happens in firms?.......................................................................9
Sources of entrepreneurship...............................................................................................9
Bootlegging...........................................................................................................................10
Three types of underground innovators...........................................................................11
How to surface underground innovations?......................................................................12
Bootlegging: Valuable for employees...............................................................................12
Case: Intrapreneurship at Dow Chemical..........................................................................13
Intrapreneurial firms need................................................................................................13
Key roles of managers in an intrapreneurial firm (to support intrapreneurship).............13
Intrapreneurship vs extrapreneurship..............................................................................13
Critical roles in intrapreneurship.......................................................................................14
Personality traits of intrapreneur = The entrepreneurial personality..............................14
Framework of intrapreneurship :......................................................................................15
Lecture 2 - Building an Environment for Intrapreneurship.......................................................16
Entrepreneurial environment...............................................................................................16
Ownership & resources Matrix.........................................................................................16
1
, The opportunist model.................................................................................................17
The enabler model........................................................................................................17
The advocate model......................................................................................................17
The producer model......................................................................................................18
Which model to select?.................................................................................................18
Case study: 3M Optical Systems...................................................................................18
Hierarchical versus entrepreneurial firms.....................................................................19
Management roles and tasks............................................................................................19
Operating-level manager..............................................................................................20
Senior-level manager....................................................................................................21
Top-level manager.........................................................................................................21
Building design..................................................................................................................22
Building design and communication.............................................................................22
An organizational communication network..................................................................23
Avoid linear building forms...........................................................................................23
Overcome vertical separation: Open atrium.................................................................23
Office design: Open or closed offices?..........................................................................23
Office design: A personalized office..............................................................................23
HRM practices and incentives...........................................................................................24
HRM practices to stimulate intrapreneurship...............................................................24
Motivation model for entrepreneurial behaviour........................................................24
Principles to guide the use of award programs............................................................24
Celebrating productive failures @ Tata.........................................................................25
Job security and intrapreneurship................................................................................25
Case: Intrapreneurship @ Alcatel-Lucent.....................................................................25
Bootcamp @ Janssen (Johnson & Johnson)..................................................................25
Drivers of intrapreneurship: Empirical study........................................................................26
Lecture 3 : Creating New Business Opportunities....................................................................27
Intrapreneurship: A process view.........................................................................................27
Different approaches you can adopt as an organization......................................................27
Assemble a team for idea generation...............................................................................27
Multidisciplinarity and value of innovations.................................................................27
2
, Cultural diversity and innovation..................................................................................28
Video case: Ideation @ CREAX......................................................................................28
Product DNA..................................................................................................................30
Variation and analogy exercises....................................................................................30
Design thinking methodology.......................................................................................30
Ideation: brainstorming................................................................................................31
Organize idea contests for employees..............................................................................31
Idea contests are a popular ideation tool.....................................................................31
Study on design of idea contests : success factors of idea contests.............................32
Screening innovative ideas............................................................................................33
Multi-staged idea contests............................................................................................33
Constructive feedback and idea quality........................................................................33
How to stimulate participation?...................................................................................34
Lecture 4 : Creating and Selecting New Business Opportunities..............................................35
Internal and external sources of ideas..................................................................................35
When are external ideas useful ? When can you use it ?.................................................35
Video case: Threadless......................................................................................................35
Which collaboration model to choose?............................................................................36
External ideas........................................................................................................................36
Value of external ideas......................................................................................................36
How to organize for external ideas?.................................................................................36
Case: LEGO, Building customer communities...................................................................37
Idea selection........................................................................................................................37
Idea endorsement.............................................................................................................37
Field experiment on idea endorsements......................................................................37
Main take-aways from endorsement study..................................................................39
Biases in selection decisions.............................................................................................39
Idea selection biases: What can we do?...........................................................................40
How to select ideas? Different types of projects..............................................................41
Lecture 5 : Investing in New Business Opportunities................................................................42
Engaging with startups: A win-win?..................................................................................42
Startup engagement methods..........................................................................................42
3
, When do firms engage in venturing?................................................................................43
Case: Corporate venturing @ Air France KLM..................................................................44
Corporate venturing..........................................................................................................44
Does corporate venturing work?..................................................................................44
Corporate venturing: Success factors...........................................................................46
Examples of success factors in Corporate venturing....................................................47
Research on the success factors...................................................................................48
Success rates of different CV strategies........................................................................48
(Ecosystem venturing).......................................................................................................49
(Harvest venturing)...........................................................................................................49
New to venturing? Follow a step-wise process.................................................................49
A joint venturing fund.......................................................................................................49
Value for corporate sponsors........................................................................................49
Value for start ups.........................................................................................................49
Risk of corporate investor?...............................................................................................50
Incubators/accelerators....................................................................................................50
Startup events: Hackathons..............................................................................................50
Startup program: Case study BMW..................................................................................51
Lecture 6 : Structuring for Intrapreneurship.............................................................................52
Case study: Nestlé and Nespresso....................................................................................52
Where to execute new business ideas?............................................................................52
What determines success of separation?.........................................................................52
Ambidextrous organizations.................................................................................................53
How effective are ambidextrous designs?........................................................................54
1. Functional designs.....................................................................................................54
2. Cross-functional designs...........................................................................................54
3. Spin-outs or unsupported teams..............................................................................55
4. Ambidextrous designs...............................................................................................55
Spatial ambidexterity............................................................................................................55
Empirical test of spatial ambidexterity.............................................................................56
Exemplary exam questions........................................................................................................57
4
Contents
Samenvatting : Intrapreneurship.................................................................................................1
Samenvatting : Intrapreneurship.................................................................................................5
Lecture 1......................................................................................................................................5
Intrapreneurship : an important driver of competitiveness of firms......................................5
Intrapreneurship.................................................................................................................5
The intrapreneur.................................................................................................................5
Entrepreneurship................................................................................................................5
Why is intrapreneurship important?...................................................................................5
Ambidexterity......................................................................................................................6
Ambidexterity: empirical evidence.....................................................................................6
Horizons for growth framework..........................................................................................7
Entrepreneurial orientation................................................................................................8
How does intrapreneurship happens in firms?.......................................................................9
Sources of entrepreneurship...............................................................................................9
Bootlegging...........................................................................................................................10
Three types of underground innovators...........................................................................11
How to surface underground innovations?......................................................................12
Bootlegging: Valuable for employees...............................................................................12
Case: Intrapreneurship at Dow Chemical..........................................................................13
Intrapreneurial firms need................................................................................................13
Key roles of managers in an intrapreneurial firm (to support intrapreneurship).............13
Intrapreneurship vs extrapreneurship..............................................................................13
Critical roles in intrapreneurship.......................................................................................14
Personality traits of intrapreneur = The entrepreneurial personality..............................14
Framework of intrapreneurship :......................................................................................15
Lecture 2 - Building an Environment for Intrapreneurship.......................................................16
Entrepreneurial environment...............................................................................................16
Ownership & resources Matrix.........................................................................................16
1
, The opportunist model.................................................................................................17
The enabler model........................................................................................................17
The advocate model......................................................................................................17
The producer model......................................................................................................18
Which model to select?.................................................................................................18
Case study: 3M Optical Systems...................................................................................18
Hierarchical versus entrepreneurial firms.....................................................................19
Management roles and tasks............................................................................................19
Operating-level manager..............................................................................................20
Senior-level manager....................................................................................................21
Top-level manager.........................................................................................................21
Building design..................................................................................................................22
Building design and communication.............................................................................22
An organizational communication network..................................................................23
Avoid linear building forms...........................................................................................23
Overcome vertical separation: Open atrium.................................................................23
Office design: Open or closed offices?..........................................................................23
Office design: A personalized office..............................................................................23
HRM practices and incentives...........................................................................................24
HRM practices to stimulate intrapreneurship...............................................................24
Motivation model for entrepreneurial behaviour........................................................24
Principles to guide the use of award programs............................................................24
Celebrating productive failures @ Tata.........................................................................25
Job security and intrapreneurship................................................................................25
Case: Intrapreneurship @ Alcatel-Lucent.....................................................................25
Bootcamp @ Janssen (Johnson & Johnson)..................................................................25
Drivers of intrapreneurship: Empirical study........................................................................26
Lecture 3 : Creating New Business Opportunities....................................................................27
Intrapreneurship: A process view.........................................................................................27
Different approaches you can adopt as an organization......................................................27
Assemble a team for idea generation...............................................................................27
Multidisciplinarity and value of innovations.................................................................27
2
, Cultural diversity and innovation..................................................................................28
Video case: Ideation @ CREAX......................................................................................28
Product DNA..................................................................................................................30
Variation and analogy exercises....................................................................................30
Design thinking methodology.......................................................................................30
Ideation: brainstorming................................................................................................31
Organize idea contests for employees..............................................................................31
Idea contests are a popular ideation tool.....................................................................31
Study on design of idea contests : success factors of idea contests.............................32
Screening innovative ideas............................................................................................33
Multi-staged idea contests............................................................................................33
Constructive feedback and idea quality........................................................................33
How to stimulate participation?...................................................................................34
Lecture 4 : Creating and Selecting New Business Opportunities..............................................35
Internal and external sources of ideas..................................................................................35
When are external ideas useful ? When can you use it ?.................................................35
Video case: Threadless......................................................................................................35
Which collaboration model to choose?............................................................................36
External ideas........................................................................................................................36
Value of external ideas......................................................................................................36
How to organize for external ideas?.................................................................................36
Case: LEGO, Building customer communities...................................................................37
Idea selection........................................................................................................................37
Idea endorsement.............................................................................................................37
Field experiment on idea endorsements......................................................................37
Main take-aways from endorsement study..................................................................39
Biases in selection decisions.............................................................................................39
Idea selection biases: What can we do?...........................................................................40
How to select ideas? Different types of projects..............................................................41
Lecture 5 : Investing in New Business Opportunities................................................................42
Engaging with startups: A win-win?..................................................................................42
Startup engagement methods..........................................................................................42
3
, When do firms engage in venturing?................................................................................43
Case: Corporate venturing @ Air France KLM..................................................................44
Corporate venturing..........................................................................................................44
Does corporate venturing work?..................................................................................44
Corporate venturing: Success factors...........................................................................46
Examples of success factors in Corporate venturing....................................................47
Research on the success factors...................................................................................48
Success rates of different CV strategies........................................................................48
(Ecosystem venturing).......................................................................................................49
(Harvest venturing)...........................................................................................................49
New to venturing? Follow a step-wise process.................................................................49
A joint venturing fund.......................................................................................................49
Value for corporate sponsors........................................................................................49
Value for start ups.........................................................................................................49
Risk of corporate investor?...............................................................................................50
Incubators/accelerators....................................................................................................50
Startup events: Hackathons..............................................................................................50
Startup program: Case study BMW..................................................................................51
Lecture 6 : Structuring for Intrapreneurship.............................................................................52
Case study: Nestlé and Nespresso....................................................................................52
Where to execute new business ideas?............................................................................52
What determines success of separation?.........................................................................52
Ambidextrous organizations.................................................................................................53
How effective are ambidextrous designs?........................................................................54
1. Functional designs.....................................................................................................54
2. Cross-functional designs...........................................................................................54
3. Spin-outs or unsupported teams..............................................................................55
4. Ambidextrous designs...............................................................................................55
Spatial ambidexterity............................................................................................................55
Empirical test of spatial ambidexterity.............................................................................56
Exemplary exam questions........................................................................................................57
4
