ORG4801 2025 ASSIGNMENT 3 2025 ORG4801 2025
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR ORG4801. IT IS BASED ON PRESCRIBED
MATERIAL AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS BOTH SHORT
NOTES AND A RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS ARE
THEREFORE ADVISED NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A
RESEARCH GUIDE THAT WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.
, ORG4801 2025 ASSIGNMENT 3 2025 ORG4801 2025
Question 1 – Maximum of 1 500 words [15]
As a University of Botswana BCom Honours in Business Management student,
your lecturer, Dr C Fetola, has assigned you to write a 1,500-word essay on
stakeholder management, focusing on the Kiwibank case study. To write and
submit a well-rounded essay that integrates theory and practice, Dr Fetola has
advised you to use the prescribed study materials as your primary theoretical
sources. Additionally, to deepen your understanding of the topic you are writing
about, Dr Fetola has asked you to identify and use relevant supplementary
material like journal articles (minimum 3) that can be accessed and downloaded
from the Unisa Library or other public databases. In your essay, use the
stakeholder grid to advise Kiwibank on how to manage their stakeholders
during the change initiative. 3 In developing your answer, use the textbook as
your primary theoretical source and provide examples from the case study.
Introduction
Organisational change is a complex process often marked by conflicting goals and
interests among various constituencies. To navigate this complexity, effective
stakeholder management is crucial. This essay will explore the theory and practice of
stakeholder management within the context of Kiwibank's significant technological and
cultural transformation. It will define stakeholders and outline the political nature of
organisational change, drawing on theoretical perspectives from Hayes (2014). By
applying the stakeholder grid, this essay will provide strategic advice to Kiwibank on
how to manage key stakeholders during its change initiative, integrating theoretical
concepts with practical examples from the case study.0717513144
Stakeholders and the Politics of Organisational Change
A stakeholder is any individual or group who can affect, or is affected by, the
achievement of an organisation's objectives (March, 2003). In times of change,
political behaviour becomes more intense as different parties perceive opportunities
to enhance their position or threats to the existing balance of power. Therefore, change
managers must be acutely aware of these political dynamics and the potential for
resistance. The success of a change initiative is highly dependent on securing support
from powerful stakeholders and building a critical mass of approval. Kiwibank's
transformation, which involved replacing its core banking technology and evolving its
DISCLAIMER
THE DOCUMENT PRESENTED IS A DEMOSTRATION ON HOW STUDENTS CAN
APPROACH THE ASSIGNMENT FOR ORG4801. IT IS BASED ON PRESCRIBED
MATERIAL AND EXTERNAL RESEARCH. THE DOCUMENT CONTAINS BOTH SHORT
NOTES AND A RESPONSE EXAMPLE FOR EACH QUESTION. STUDENTS ARE
THEREFORE ADVISED NOT TO COPY AND PASTE BUT USE THE DOCUMENT AS A
RESEARCH GUIDE THAT WOULD HELP THEM DRAFT THEIR OWN FINAL COPIES.
, ORG4801 2025 ASSIGNMENT 3 2025 ORG4801 2025
Question 1 – Maximum of 1 500 words [15]
As a University of Botswana BCom Honours in Business Management student,
your lecturer, Dr C Fetola, has assigned you to write a 1,500-word essay on
stakeholder management, focusing on the Kiwibank case study. To write and
submit a well-rounded essay that integrates theory and practice, Dr Fetola has
advised you to use the prescribed study materials as your primary theoretical
sources. Additionally, to deepen your understanding of the topic you are writing
about, Dr Fetola has asked you to identify and use relevant supplementary
material like journal articles (minimum 3) that can be accessed and downloaded
from the Unisa Library or other public databases. In your essay, use the
stakeholder grid to advise Kiwibank on how to manage their stakeholders
during the change initiative. 3 In developing your answer, use the textbook as
your primary theoretical source and provide examples from the case study.
Introduction
Organisational change is a complex process often marked by conflicting goals and
interests among various constituencies. To navigate this complexity, effective
stakeholder management is crucial. This essay will explore the theory and practice of
stakeholder management within the context of Kiwibank's significant technological and
cultural transformation. It will define stakeholders and outline the political nature of
organisational change, drawing on theoretical perspectives from Hayes (2014). By
applying the stakeholder grid, this essay will provide strategic advice to Kiwibank on
how to manage key stakeholders during its change initiative, integrating theoretical
concepts with practical examples from the case study.0717513144
Stakeholders and the Politics of Organisational Change
A stakeholder is any individual or group who can affect, or is affected by, the
achievement of an organisation's objectives (March, 2003). In times of change,
political behaviour becomes more intense as different parties perceive opportunities
to enhance their position or threats to the existing balance of power. Therefore, change
managers must be acutely aware of these political dynamics and the potential for
resistance. The success of a change initiative is highly dependent on securing support
from powerful stakeholders and building a critical mass of approval. Kiwibank's
transformation, which involved replacing its core banking technology and evolving its
