TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
, B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The fexpanded fview fof fconsumer fbehaviour frecognizes fthat fthe fconsumption fprocess
fincludes fissues fthat finfluence fconsumers fbefore, fduring, fand fafter fa fpurchase fis fmade.
ANSWER: f TRUE
Type: fTF Page fRef:
f3 fSkill: f Concept
Objective: f L1-01 fConsumer fbehaviour fis fa fprocess.
9) List fthe fthree fstages fof fthe fconsumption fprocess, findicating ffor feach fstage fsome fof fthe
fissues fof fconcern fto fthe fconsumer fas fwell fas fto fthe fmarketer.
ANSWER: f Pre-purchase fstage:
Consumer fconcerns: fHow fdoes fthe fconsumer fdecide fif fa fproduct fis fneeded? fWhat fare fthe fbest
fsources ffor finformation fto flearn fmore fabout falternative fchoices?
Marketers' fconcerns: fHow fare fconsumer fattitudes fformed for fchanged? fWhat fcues fdo
fconsumers fuse fto finfer fwhich fproducts fare fsuperior fto fothers?
Purchase fstage:
Consumer fconcerns: fIs facquiring fa fproduct fa fstressful for fpleasant fexperience? fWhat fdoes fthe
fpurchase fsay fabout fthe fconsumer?
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15
,Consumer Behaviour: Buying, Having, and Being, Cdn. 9e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour
1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
ANSWER: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
,B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
ANSWER: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
ANSWER: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
ANSWER: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.
6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
, B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
ANSWER: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
ANSWER: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.
8) The fexpanded fview fof fconsumer fbehaviour frecognizes fthat fthe fconsumption fprocess
fincludes fissues fthat finfluence fconsumers fbefore, fduring, fand fafter fa fpurchase fis fmade.
ANSWER: f TRUE
Type: fTF Page fRef:
f3 fSkill: f Concept
Objective: f L1-01 fConsumer fbehaviour fis fa fprocess.
9) List fthe fthree fstages fof fthe fconsumption fprocess, findicating ffor feach fstage fsome fof fthe
fissues fof fconcern fto fthe fconsumer fas fwell fas fto fthe fmarketer.
ANSWER: f Pre-purchase fstage:
Consumer fconcerns: fHow fdoes fthe fconsumer fdecide fif fa fproduct fis fneeded? fWhat fare fthe fbest
fsources ffor finformation fto flearn fmore fabout falternative fchoices?
Marketers' fconcerns: fHow fare fconsumer fattitudes fformed for fchanged? fWhat fcues fdo
fconsumers fuse fto finfer fwhich fproducts fare fsuperior fto fothers?
Purchase fstage:
Consumer fconcerns: fIs facquiring fa fproduct fa fstressful for fpleasant fexperience? fWhat fdoes fthe
fpurchase fsay fabout fthe fconsumer?
