Page | 1
HUBSPOT INBOUND MARKETING
CERTIFICATION FINAL EXAM
NEWEST ACTUAL EXAM
COMPLETE 45 QUESTIONS AND
CORRECT DETAILED ANSWERS✓
Question: All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.
Answer:
Significantly reduce the amount of time the team spends on creating
content.
Question: Which of the following is NOT a category you should organize your
content audit by? (HubSpot Inbound Marketing)
Buyer's journey stage
Content length
Lifecycle Stage
Content title
Answer:
Content length
, Page | 2
Question: True or false? Social media is a key driver for word-of-mouth
marketing.
Answer:
true
Question: Which of the following is NOT a benefit of having a social media
strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.
Answer:
Social media helps you send better emails.
Question: True or false? A buyer persona is as important as business
objectives when developing a social media strategy.
Answer:
true
Question: Which network has the longest life for a piece of content?
Facebook
LinkedIn
Snapchat
Pinterest
Answer:
, Page | 3
Pinterest
Question: What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
30 years to 50 years
Answer:
12 years to 24 years
Question: What is social monitoring?
Having conversations with individuals talking about your industry, brand,
products, and services
Actively looking for mentions and conversations that pertain to your brand,
products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer:
Actively looking for mentions and conversations that pertain to your brand,
products, hashtags, and more
Question: What is social engagement? (Version 1)
Having conversations with individuals talking about your industry, brand,
products, and services
, Page | 4
Actively looking for mentions and conversations that pertain to your brand,
products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer:
Having conversations with individuals talking about your industry, brand,
products, and services
Question: True or false? Social content is only used during the attract and
delight stages of the inbound methodology.
Answer:
False
Question: Fill in the blank: If you plan to do real-time marketing, you'll need to
use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs
Answer:
Social listening
Question: Fill in the blank: Instagram stories are a great way to
_____________.
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
HUBSPOT INBOUND MARKETING
CERTIFICATION FINAL EXAM
NEWEST ACTUAL EXAM
COMPLETE 45 QUESTIONS AND
CORRECT DETAILED ANSWERS✓
Question: All of the following are examples of a SMART goal EXCEPT:
Increase year over year traffic by 30%.
Significantly reduce the amount of time the team spends on creating content.
Add five new content formats to the website by end of year.
All of the above are SMART goals.
Answer:
Significantly reduce the amount of time the team spends on creating
content.
Question: Which of the following is NOT a category you should organize your
content audit by? (HubSpot Inbound Marketing)
Buyer's journey stage
Content length
Lifecycle Stage
Content title
Answer:
Content length
, Page | 2
Question: True or false? Social media is a key driver for word-of-mouth
marketing.
Answer:
true
Question: Which of the following is NOT a benefit of having a social media
strategy?
Social media helps you expand your other marketing efforts.
Social media helps you attract buyers.
Social media helps you send better emails.
Social media is a key driver for word-of-mouth marketing.
Answer:
Social media helps you send better emails.
Question: True or false? A buyer persona is as important as business
objectives when developing a social media strategy.
Answer:
true
Question: Which network has the longest life for a piece of content?
Snapchat
Answer:
, Page | 3
Question: What is Snapchat's largest age demographic?
12 years to 24 years
18 years to 30 years
22 years to 35 years
30 years to 50 years
Answer:
12 years to 24 years
Question: What is social monitoring?
Having conversations with individuals talking about your industry, brand,
products, and services
Actively looking for mentions and conversations that pertain to your brand,
products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer:
Actively looking for mentions and conversations that pertain to your brand,
products, hashtags, and more
Question: What is social engagement? (Version 1)
Having conversations with individuals talking about your industry, brand,
products, and services
, Page | 4
Actively looking for mentions and conversations that pertain to your brand,
products, hashtags, and more
Tracking, analyzing, and responding to conversations across the internet
Participating in art, music, and government
Answer:
Having conversations with individuals talking about your industry, brand,
products, and services
Question: True or false? Social content is only used during the attract and
delight stages of the inbound methodology.
Answer:
False
Question: Fill in the blank: If you plan to do real-time marketing, you'll need to
use __________.
An influencer marketing agency
Paid advertising
Social listening
Animated .gifs
Answer:
Social listening
Question: Fill in the blank: Instagram stories are a great way to
_____________.
demonstrate complex concepts quickly and easily
directly message a customer to answer a question
