[TYPE THE COMPANY NAME]
COM2612 Assignment
3 (Portfolio) Semester
1 Memo | Due 19 May
2025 Course
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
COM2612 Assignment 3 (Portfolio) Semester
1 Memo | Due 19 May 2025 Course
Brand Communication (COM2612)
Institution
University Of South Africa (Unisa)
COM2612 Assignment 3 (Portfolio) Semester 1 Memo | Due 19 May 2025 .
Fully answered with references.
QUESTION 1 1. Choose one brand that you want to focus on. You must write
a short essay (about 1 to 1.5 pages) in which you evaluate the brand.
Evaluating the Nike Brand
Nike, one of the most recognizable brands in the world, has become synonymous with athletic
excellence, innovation, and global influence. Founded in 1964 as Blue Ribbon Sports and
officially becoming Nike, Inc. in 1971, the brand has grown into a global powerhouse in
sportswear and equipment. This essay evaluates the Nike brand based on its identity, marketing
strategies, social responsibility, and overall impact on consumers.
One of Nike’s greatest strengths lies in its brand identity. The iconic “swoosh” logo and the
slogan “Just Do It” are instantly recognizable and evoke a sense of determination, confidence,
and achievement. Nike positions itself as more than just a clothing or footwear company—it
promotes a lifestyle of ambition and performance. Its products are associated with top-tier
athletes such as Serena Williams, LeBron James, and Cristiano Ronaldo, reinforcing its image as
a leader in high-performance sportswear.
Nike’s marketing strategy is a key factor in its global success. The brand heavily invests in
storytelling, often producing emotionally powerful advertisements that go beyond selling
products—they sell aspirations. Campaigns like “Dream Crazier,” which celebrates female
athletes, and “You Can’t Stop Us,” which promotes resilience and unity, show Nike’s
commitment to social relevance and inclusivity. These campaigns help Nike connect with
diverse audiences while promoting values that align with contemporary social issues.
Another important aspect of the Nike brand is its approach to social responsibility and
sustainability. Nike has made strides in reducing its environmental impact through initiatives
such as using recycled materials in its products and committing to carbon neutrality. However,
the brand has also faced criticism in the past regarding labor practices in factories overseas.
While Nike has taken steps to improve working conditions and transparency, it remains an area
that continues to affect its reputation.
COM2612 Assignment
3 (Portfolio) Semester
1 Memo | Due 19 May
2025 Course
NO PLAGIARISM
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
COM2612 Assignment 3 (Portfolio) Semester
1 Memo | Due 19 May 2025 Course
Brand Communication (COM2612)
Institution
University Of South Africa (Unisa)
COM2612 Assignment 3 (Portfolio) Semester 1 Memo | Due 19 May 2025 .
Fully answered with references.
QUESTION 1 1. Choose one brand that you want to focus on. You must write
a short essay (about 1 to 1.5 pages) in which you evaluate the brand.
Evaluating the Nike Brand
Nike, one of the most recognizable brands in the world, has become synonymous with athletic
excellence, innovation, and global influence. Founded in 1964 as Blue Ribbon Sports and
officially becoming Nike, Inc. in 1971, the brand has grown into a global powerhouse in
sportswear and equipment. This essay evaluates the Nike brand based on its identity, marketing
strategies, social responsibility, and overall impact on consumers.
One of Nike’s greatest strengths lies in its brand identity. The iconic “swoosh” logo and the
slogan “Just Do It” are instantly recognizable and evoke a sense of determination, confidence,
and achievement. Nike positions itself as more than just a clothing or footwear company—it
promotes a lifestyle of ambition and performance. Its products are associated with top-tier
athletes such as Serena Williams, LeBron James, and Cristiano Ronaldo, reinforcing its image as
a leader in high-performance sportswear.
Nike’s marketing strategy is a key factor in its global success. The brand heavily invests in
storytelling, often producing emotionally powerful advertisements that go beyond selling
products—they sell aspirations. Campaigns like “Dream Crazier,” which celebrates female
athletes, and “You Can’t Stop Us,” which promotes resilience and unity, show Nike’s
commitment to social relevance and inclusivity. These campaigns help Nike connect with
diverse audiences while promoting values that align with contemporary social issues.
Another important aspect of the Nike brand is its approach to social responsibility and
sustainability. Nike has made strides in reducing its environmental impact through initiatives
such as using recycled materials in its products and committing to carbon neutrality. However,
the brand has also faced criticism in the past regarding labor practices in factories overseas.
While Nike has taken steps to improve working conditions and transparency, it remains an area
that continues to affect its reputation.
