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WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 LATEST VERSIONS
1. Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANS :Evaluating results
2. What is the result of a company increasing the delegation of authority and the span of
control? - ANS :Increased decision-making authority given to employees
3. Which two key elements does an effective organization include? Choose 2 answers - ANS
:Human interaction & Structure
4. Why does a line organizational structure function most effectively in a crisis situation? - ANS
:It establishes a direct flow of authority.
5. A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of - ANS :Organization
6. Which primary driver does management use for an organization's structure? - ANS
:Achievement of company goals
7. Which step in the organizing process results in management grouping work activities into
units within the organization? - ANS :Departmentalization
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8. A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of
all other social media sites.
Which type of competitive advantage is this company leveraging? - ANS :Product
9. Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales - ANS :Everyday low pricing
10. When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANS :When demand for the product is driven by the end
user.
11. Which marketing tool is often used to build effective relationship marketing campaigns? -
ANS :Affinity programs
12. Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - ANS :Personal selling
13. What three factors should be addressed in a successful marketing plan? Choose 3 answers :
- ANS :Target market Sales revenue goals Plan implementation timeline
14. Which three characteristics are measured in demographic segmentation?
Choose 3 answers : - ANS :Race and ethnicity, Income, Household size
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15. In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers: - ANS :A group or committee often makes decisions, Purchasers often invite
selected providers to bid on a purchase, Buyers face organizational influences that affect their
own preferences.
17. With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers : - ANS :Accessories to primary products & Consumable
supplies
18. After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Choose 3 answers : - ANS :Adding new users, Increasing frequency of use, Finding new uses for
the product
19. What are three qualities of strong brand equity? Choose 3 answers: - ANS :It depicts
trademark protection. Awareness, It conveys an image. Loyalty, It is new and distinctive.
Favorable images
20. A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead. Which stage of brand loyalty is this customer in? - ANS
:Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - ANS :Direct
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22. Which three tasks are key responsibilities of operations managers? Choose 3 answers : - ANS
:Planning the overall production process, Determining the best layout for the firm's facilities,
Implementing the production plan
23. Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers: - ANS
:Production using JIT reduces a firm's inventory costs, A JIT system seeks to eliminate anything
that does not add value in operations activities.
24. Which aspect of operations management do the ISO 9000 standards address? - ANS
:Establishment of effective quality systems
25. Which manufacturing model uses technology to produce small runs of customized products
cost effectively? - ANS :Flexible
26. Which two of the following distribution channels would take title of the products they
handle? Choose 2 answers: - ANS :Limited-function merchant wholesaler, Full-function
merchant wholesaler
27. Which economic graph is used by organizations to regulate production by predicting the
amount of product buyers will purchase at different prices? - ANS :Demand curve
28. Which two factors drive demand in a microeconomic system? Choose 2 answers: - ANS
:Price of substitute goods and Customer preference
29. How does a sudden shortage of a commodity product affect the immediate demand for the
product at its current price? - ANS :Demand increases
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WGU C201 BUSINESS ACUMEN OBJECTIVE
ASSESSMENT 2 LATEST VERSIONS
1. Which part of the organizing process aids in effective and efficient progress toward planned
goals and often results in changes within the organization? - ANS :Evaluating results
2. What is the result of a company increasing the delegation of authority and the span of
control? - ANS :Increased decision-making authority given to employees
3. Which two key elements does an effective organization include? Choose 2 answers - ANS
:Human interaction & Structure
4. Why does a line organizational structure function most effectively in a crisis situation? - ANS
:It establishes a direct flow of authority.
5. A company might divide itself into smaller groups that best match the types of customers it
serves. What is this is an example of - ANS :Organization
6. Which primary driver does management use for an organization's structure? - ANS
:Achievement of company goals
7. Which step in the organizing process results in management grouping work activities into
units within the organization? - ANS :Departmentalization
P a g e 1 | 77
, 2
8. A high-tech startup company is launching a marketing campaign for its new social media
portal by highlighting how the portal exceeds the connectivity and collaboration capabilities of
all other social media sites.
Which type of competitive advantage is this company leveraging? - ANS :Product
9. Which marketing strategy is devoted to maintaining continuous bottom line prices rather
than relying on short-term price-cutting tactics such as cents-off coupons, rebates, and special
sales - ANS :Everyday low pricing
10. When would a pull promotional strategy enhance a competitive advantage to market a
product better than a push strategy? - ANS :When demand for the product is driven by the end
user.
11. Which marketing tool is often used to build effective relationship marketing campaigns? -
ANS :Affinity programs
12. Which element of the promotional mix has the advantage of messaging that can be tailored
for each customer, but the disadvantage of a high cost per contact? - ANS :Personal selling
13. What three factors should be addressed in a successful marketing plan? Choose 3 answers :
- ANS :Target market Sales revenue goals Plan implementation timeline
14. Which three characteristics are measured in demographic segmentation?
Choose 3 answers : - ANS :Race and ethnicity, Income, Household size
P a g e 2 | 77
, 3
15. In which three ways does business-buying behavior differ from consumer-buying behavior?
Choose 3 answers: - ANS :A group or committee often makes decisions, Purchasers often invite
selected providers to bid on a purchase, Buyers face organizational influences that affect their
own preferences.
17. With which two types of products does a marketing strategy rely on advertising more than
personal selling? Choose 2 answers : - ANS :Accessories to primary products & Consumable
supplies
18. After years of marketing a body lotion, a cosmetics company begins promoting the lotion as
an insect repellent as well.
In which three product life cycle extension strategies did this company engage?
Choose 3 answers : - ANS :Adding new users, Increasing frequency of use, Finding new uses for
the product
19. What are three qualities of strong brand equity? Choose 3 answers: - ANS :It depicts
trademark protection. Awareness, It conveys an image. Loyalty, It is new and distinctive.
Favorable images
20. A customer intends to purchase her favorite cereal. It is out of stock, so she purchases an
alternative brand of cereal instead. Which stage of brand loyalty is this customer in? - ANS
:Brand preference
Which manufacturer distribution model is enhanced by the shipping and tracking capabilities of
a global package delivery service? - ANS :Direct
P a g e 3 | 77
, 4
22. Which three tasks are key responsibilities of operations managers? Choose 3 answers : - ANS
:Planning the overall production process, Determining the best layout for the firm's facilities,
Implementing the production plan
23. Which two characteristics does a Just-In-Time (JIT) System have? Choose 2 answers: - ANS
:Production using JIT reduces a firm's inventory costs, A JIT system seeks to eliminate anything
that does not add value in operations activities.
24. Which aspect of operations management do the ISO 9000 standards address? - ANS
:Establishment of effective quality systems
25. Which manufacturing model uses technology to produce small runs of customized products
cost effectively? - ANS :Flexible
26. Which two of the following distribution channels would take title of the products they
handle? Choose 2 answers: - ANS :Limited-function merchant wholesaler, Full-function
merchant wholesaler
27. Which economic graph is used by organizations to regulate production by predicting the
amount of product buyers will purchase at different prices? - ANS :Demand curve
28. Which two factors drive demand in a microeconomic system? Choose 2 answers: - ANS
:Price of substitute goods and Customer preference
29. How does a sudden shortage of a commodity product affect the immediate demand for the
product at its current price? - ANS :Demand increases
P a g e 4 | 77
