TEST BANK FOR
x x
Marketing Management 4th EditionMark Johnston Greg Marshall
x x x x x x
Chapter 1 x
Student name: x
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
x x x x x x x x x x x x x x x
1) A commonly held misconception about marketing is that it is all about advertising and
x x x x x x x x x x x x x
selling.
x
1) x
⊚ true x
⊚ false x
Question Detailsx
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
x x x x x x x x x x x x x
Topic : Marketing and Marketing Management Defined
x x x x x x x
Bloom's : Remember
x x
Difficulty : 1 Easy
x x x x
Gradable : automatic
x x x
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
x x x x x x x x x x x x x x x
2) Marketing is relevant only to people in the organization who work directly in the marketing
x x x x x x x x x x x x x x
department.
x
2) x
⊚ true x
⊚ false x
Question Detailsx
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
x x x x x x x x x x x x x
Topic : Marketing and Marketing Management Defined
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
x x x x x x x x x x x x x x x x x x
Version 1 x 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
x x x x x x x x x x x
x and processes for creating, communicating, delivering, and exchanging offerings that have
x x x x x x x x x x
x value for customers, clients, partners, and society at large.”
x x x x x x x x
3) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Topic : Marketing and Marketing Management Defined
x x x x x x
Bloom's : Remember
x x x
Difficulty : 1 Easyx x x
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
x x x x x x x x x x x x x x
con Gradable : automatic
x x x x
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
x x x x x x x x x x x x x x x
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
x x x x x x x x x x x x x x
x has only two business functions: marketing and innovation.
x x x x x x x
4) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Remember
x x x
Difficulty : 1 Easyx x x
Topic : The Concept of Customer Value
x x x x x x
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
x x x x x x x x x x x x x x
con Gradable : automatic
x x x x
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
x x x x x x x x x x x x x x x x x x
5) Sustainability refers to business practices that prolong the life cycle of a product.
x x x x x x x x x x x x
5) x
⊚ true x
⊚ false x
Question Details x
Accessibility : Keyboard Navigation
x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Topic : Marketing and Marketing Management Defined
x x x x x x
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
x x x x x x x x x x x x x x
con AACSB : Ethics
x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
x x x x x x x x x x x x x x x
Version 1 x 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
x x x x x x x x x x x x x
competing successfully for customers.
x x x x
6) x
⊚ true x
⊚ false x
Question Details
x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
x x x x x x x x x x x x x x
practiced Topic : The Evolution of Marketing
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
x x x x x x x x x x x x x x x x x
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
x x x x x x x x x x x x x x x x x
xwas reflecting a sales orientation.
x x x x
6) x
⊚ true x
⊚ false x
Question Details
x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
x x x x x x x x x x x x x x
practiced Topic : The Evolution of Marketing
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
x x x x x x x x x x x x x x x x
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
x x x x x x x x x x x
come close to one-to-one marketing by combining flexible manufacturing with flexible
x x x x x x x x x x x
marketing to enhance customer choices.
x x x x x
7) x
⊚ true x
⊚ false x
Version 1 x 3
, Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
x x x x x x x x x x x x x x
practiced Topic : The Evolution of Marketing
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
x x x x x x x x x x x x x x x x
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
x x x x x x x x x x x x
more power than customers in both B2B and B2C markets.
x x x x x x x x x x
8) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
x x x x x x x x x x x x x x x
Bloom's : Remember
x x x
Difficulty : 1 Easy x x x
Topic : Marketing Trends
x x x
Gradable : automatic
x x x
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
x x x x x x x x x x x x x x x x
9) In the current business environment, firms have learned to be open about products and
x x x x x x x x x x x x x
services with consumers who have endless sources of information, including blogs, chat
x x x x x x x x x x x x
rooms, and independent websites.
x x x x
9) x
⊚ true x
⊚ false x
Question Details x
Accessibility : Keyboard Navigation
x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
x x x x x x x x x x x x x x x
Topic : Marketing Trends
x x x x
AACSB : Technology
x x
Gradable : automatic
x x x
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
x x x x x x x x x x x x x x x x
Version 1 x 4
x x
Marketing Management 4th EditionMark Johnston Greg Marshall
x x x x x x
Chapter 1 x
Student name: x
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
x x x x x x x x x x x x x x x
1) A commonly held misconception about marketing is that it is all about advertising and
x x x x x x x x x x x x x
selling.
x
1) x
⊚ true x
⊚ false x
Question Detailsx
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
x x x x x x x x x x x x x
Topic : Marketing and Marketing Management Defined
x x x x x x x
Bloom's : Remember
x x
Difficulty : 1 Easy
x x x x
Gradable : automatic
x x x
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
x x x x x x x x x x x x x x x
2) Marketing is relevant only to people in the organization who work directly in the marketing
x x x x x x x x x x x x x x
department.
x
2) x
⊚ true x
⊚ false x
Question Detailsx
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
x x x x x x x x x x x x x
Topic : Marketing and Marketing Management Defined
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
x x x x x x x x x x x x x x x x x x
Version 1 x 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
x x x x x x x x x x x
x and processes for creating, communicating, delivering, and exchanging offerings that have
x x x x x x x x x x
x value for customers, clients, partners, and society at large.”
x x x x x x x x
3) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Topic : Marketing and Marketing Management Defined
x x x x x x
Bloom's : Remember
x x x
Difficulty : 1 Easyx x x
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
x x x x x x x x x x x x x x
con Gradable : automatic
x x x x
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
x x x x x x x x x x x x x x x
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
x x x x x x x x x x x x x x
x has only two business functions: marketing and innovation.
x x x x x x x
4) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Remember
x x x
Difficulty : 1 Easyx x x
Topic : The Concept of Customer Value
x x x x x x
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
x x x x x x x x x x x x x x
con Gradable : automatic
x x x x
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
x x x x x x x x x x x x x x x x x x
5) Sustainability refers to business practices that prolong the life cycle of a product.
x x x x x x x x x x x x
5) x
⊚ true x
⊚ false x
Question Details x
Accessibility : Keyboard Navigation
x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Topic : Marketing and Marketing Management Defined
x x x x x x
Learning Objective : 01-02 Define what marketing and marketing management really are and how they
x x x x x x x x x x x x x x
con AACSB : Ethics
x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
x x x x x x x x x x x x x x x
Version 1 x 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
x x x x x x x x x x x x x
competing successfully for customers.
x x x x
6) x
⊚ true x
⊚ false x
Question Details
x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
x x x x x x x x x x x x x x
practiced Topic : The Evolution of Marketing
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
x x x x x x x x x x x x x x x x x
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
x x x x x x x x x x x x x x x x x
xwas reflecting a sales orientation.
x x x x
6) x
⊚ true x
⊚ false x
Question Details
x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
x x x x x x x x x x x x x x
practiced Topic : The Evolution of Marketing
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
x x x x x x x x x x x x x x x x
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
x x x x x x x x x x x
come close to one-to-one marketing by combining flexible manufacturing with flexible
x x x x x x x x x x x
marketing to enhance customer choices.
x x x x x
7) x
⊚ true x
⊚ false x
Version 1 x 3
, Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be
x x x x x x x x x x x x x x
practiced Topic : The Evolution of Marketing
x x x x x x x
Gradable : automatic
x x
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
x x x x x x x x x x x x x x x x
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
x x x x x x x x x x x x
more power than customers in both B2B and B2C markets.
x x x x x x x x x x
8) x
⊚ true x
⊚ false x
Question Details x
AACSB : Analytical Thinking
x x x
Accessibility : Keyboard Navigation
x x x x
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
x x x x x x x x x x x x x x x
Bloom's : Remember
x x x
Difficulty : 1 Easy x x x
Topic : Marketing Trends
x x x
Gradable : automatic
x x x
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
x x x x x x x x x x x x x x x x
9) In the current business environment, firms have learned to be open about products and
x x x x x x x x x x x x x
services with consumers who have endless sources of information, including blogs, chat
x x x x x x x x x x x x
rooms, and independent websites.
x x x x
9) x
⊚ true x
⊚ false x
Question Details x
Accessibility : Keyboard Navigation
x x x
Bloom's : Understand
x x x
Difficulty : 2 Medium
x x x
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
x x x x x x x x x x x x x x x
Topic : Marketing Trends
x x x x
AACSB : Technology
x x
Gradable : automatic
x x x
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
x x x x x x x x x x x x x x x x
Version 1 x 4
