WGU D099 Sales Management

WGU D099 Sales Management
1. (L1) What is the process of promoting and selling products to identifiable
customers?: find out how to make what customers want
2. (L1) Marketing can be summarized with three simple ideas. Which is NOT
one of those ideas?: marketing
(L1) What is the marketing concept?:
3. (L1) Match the examples with the core elements of the marketing concept.
Answers may be used more than once.

Profit


Total Company Approach



Customer Satisfaction


Total Company Approach


Profit

Customer Satisfaction: Match the examples with the core elements of the market-
ing concept. Answers may be used more than once.


Without this, companies could not grow and develop new and better products

This element deals with leveraging the skills of all departments of a company to meet
customer demands

Without this, customers will instead buy from competitors

This element includes all functions of a company working to achieve desired goals

Marketing exists to earn this

Effective marketing helps companies discover, create, and increase this
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,WGU D099 Sales Management




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4. (L1)What are the four Ps of marketing?: product, price, place, promotion
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5. (L1) Define the four Ps of marketing in order.: Product: Any good or service that
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can be bought and sold
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Price:The amount of money requested in exchange for a good or service Place:
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j Knowing how and where to deliver products to customers
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Promotion:The process of communicating ideas to customers to influence their buying
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decisions
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6. (L1) factors in which distribution channels to utilize.: Place
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7. (L1) must be fair, yet lead to profitability.: Price
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8. (L1) marketing involves developing these in such a way as to ensure
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maximum satisfaction.: Product
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9. (L1) includes media, print, and word of mouth.: Promotion
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10. (L2) is when a satisfied customer either gives a written or oral
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recommendation to another prospective customer.: Word-of-mouth advertising
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11. (L2)What is the term for statistical data relating to particular groups within a
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population?: demographics
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12. (L2) Match the descriptions with the functions of business.
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promotion


product and service management j j j




j financing



distribution


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j selling

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