Exam : Strategy Designer
Title : Salesforce Certified
Strategy Designer
https://www.passcert.com/Strategy-Designer.html
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1.A strategy designer and a UX team have recently workshopped and developed a plan around the
team's purpose and how they will align with the rest of the organization's goals and objectives.
Which alignment and accountability document should be used after this workshop to bring the plan to
reality?
A. V2MOM
B. RACI
C. UX vision
Answer: A
Explanation:
V2MOM stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool that helps align teams
around common goals and objectives, and track progress and results. It is used by Salesforce to bring
plans to reality after workshops and ideation sessions.
Reference: https://trailhead.salesforce.com/en/content/learn/modules/align-your-team-with-v2mom
V2MOM is an acronym that stands for Vision, Values, Methods, Obstacles, and Measures. It is a tool used
by Salesforce and recommended in their strategy design processes to align teams and bring strategic
plans to fruition. After a workshop where a strategy designer and UX team develop a plan around the
team's purpose and organizational alignment, using V2MOM helps to articulate the Vision of what they
want to achieve, the Values that are most important to them, the Methods they will use to get there, the
Obstacles they anticipate, and the Measures they will use to know whether they are successful. This
framework ensures clarity and alignment, making it the ideal document to transition from planning to
execution.
2.Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail
partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits.
Which Salesforce product should be recommended for this business need?
A. Loyalty Cloud
B. Marketing Cloud
C. Consumer Goods Cloud
Answer: C
Explanation:
Consumer Goods Cloud is a Salesforce product that helps consumer goods companies optimize in-store
visits, run promotions, increase sales, and improve customer loyalty. It is designed for businesses that sell
products through retail partners and want to enhance their relationships with them.
Reference: https://www.salesforce.com/products/consumer-goods-cloud/overview/
For a business like Cloud Kicks looking to enhance brand loyalty, product awareness, and optimize
in-store experiences, Consumer Goods Cloud is the recommended Salesforce product. It is designed
specifically for the consumer goods industry to improve retail execution and drive more business through
better in-store experiences, efficient route planning for sales reps, and promotion execution. Marketing
Cloud is more suited for digital marketing campaigns across multiple channels, and Loyalty Cloud focuses
on building customer loyalty programs, which doesn't directly address the need for optimizing in-store
visits as Consumer Goods Cloud does.
3.Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over
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