©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
MGT 6311 – Final Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
Youtube Stats - Answer✔- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - Answer✔- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - Answer✔>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
1|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
Video Views - Answer✔A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email - Answer✔Including video in email increase consumer engagement
and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - Answer✔Video has a roughly 100% increase in conversion rates
Online Video Stats - Answer✔- online videos will account for 80% of all consumer web traffic by
2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - Answer✔- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
2|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
Customer preference/behaviors - Answer✔- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their
mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips - Answer✔- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - Answer✔Onsite videos are a use of videos on an organizations website
Online Video - Answer✔Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video - Answer✔- Make Website Stickier: makes customers spend more time
on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
3|Page
MGT 6311 – Final Exam Questions And
Answers |Latest 2025 | Guaranteed Pass
Youtube Stats - Answer✔- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common videos - Answer✔- Explainers
- Product Demos
- How-Tos
- Testimonials
Video Stats - Answer✔>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
1|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
Video Views - Answer✔A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email - Answer✔Including video in email increase consumer engagement
and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites - Answer✔Video has a roughly 100% increase in conversion rates
Online Video Stats - Answer✔- online videos will account for 80% of all consumer web traffic by
2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online.
Business goals for using online video - Answer✔- Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
2|Page
, ©THEBRIGHT 2025 ALL RIGHTS RESERVED 11:12 AM A+
Customer preference/behaviors - Answer✔- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through their
mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips - Answer✔- Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video - Answer✔Onsite videos are a use of videos on an organizations website
Online Video - Answer✔Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video - Answer✔- Make Website Stickier: makes customers spend more time
on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
3|Page
