SDSU - MIS 180 Exam 1 Questions with
Complete Solutions
What is product differentiation? Correct Ans-Occurs when a company develops unique
differences in its products or services with the intent to influence demand
What are the three generic business strategies for entering a new market? Correct Ans-1.
broad cost leadership
2. broad differentiation
3. focused strategy
What is the business process? Correct Ans-A standardized set of activities that accomplish a
specific task, such as a specific process
What is the value chain analysis? - think of porter Correct Ans-Views a firm as a series of
business processes that each add value to the product or service
What are primary value activities? Correct Ans-- inbound logistics
- operations
,- outbound logistics
- marketing and sales
- service
What are support value activities? Correct Ans-- firm infrastructure
- human resource management
- technology development
- procurement
What are some managerial decision-making challenges? Correct Ans-- managers need to
analyze large amounts of information
- managers must make decisions quickly
- managers must apply sophisticated analysis techniques to make strategic decisions
What is the Six-Step Decision-Making Process? Correct Ans-1. Problem identification
2. Data collection
3. Solution Generation
4. Solution Test
, 5. Solution Selection
6. Solution implementation
What is operational decision-making? Correct Ans-Employees develop, control, and maintain
core business activities required to run the day-to-day operations
What are structured decisions? Correct Ans-Situations where established processes offer
potential solutions
What is managerial decision-making? Correct Ans-Employees evaluate company operations
to identify, adapt to, and leverage change
What are semistructured decisions? Correct Ans-Occur in situations in which a few
established processes help to evaluate potential solutions, but not enough to lead to a definite
recommended decision
What is strategic decision-making? Correct Ans-Managers develop overall strategies, goals,
and objectives
Complete Solutions
What is product differentiation? Correct Ans-Occurs when a company develops unique
differences in its products or services with the intent to influence demand
What are the three generic business strategies for entering a new market? Correct Ans-1.
broad cost leadership
2. broad differentiation
3. focused strategy
What is the business process? Correct Ans-A standardized set of activities that accomplish a
specific task, such as a specific process
What is the value chain analysis? - think of porter Correct Ans-Views a firm as a series of
business processes that each add value to the product or service
What are primary value activities? Correct Ans-- inbound logistics
- operations
,- outbound logistics
- marketing and sales
- service
What are support value activities? Correct Ans-- firm infrastructure
- human resource management
- technology development
- procurement
What are some managerial decision-making challenges? Correct Ans-- managers need to
analyze large amounts of information
- managers must make decisions quickly
- managers must apply sophisticated analysis techniques to make strategic decisions
What is the Six-Step Decision-Making Process? Correct Ans-1. Problem identification
2. Data collection
3. Solution Generation
4. Solution Test
, 5. Solution Selection
6. Solution implementation
What is operational decision-making? Correct Ans-Employees develop, control, and maintain
core business activities required to run the day-to-day operations
What are structured decisions? Correct Ans-Situations where established processes offer
potential solutions
What is managerial decision-making? Correct Ans-Employees evaluate company operations
to identify, adapt to, and leverage change
What are semistructured decisions? Correct Ans-Occur in situations in which a few
established processes help to evaluate potential solutions, but not enough to lead to a definite
recommended decision
What is strategic decision-making? Correct Ans-Managers develop overall strategies, goals,
and objectives
