, COM2613 Assignment 1 Semester 1 | Due 27 March
2025;correct solutions and explanations.
QUESTION 1 [25]
1.1 Define a communication campaign in your own words and
provide an example of a communication campaign.
(3 marks for definition and 2 marks for the example) (5)
QUESTION 1 [25]
1.1 Definition of a Communication Campaign and
an Example (5 marks)
A communication campaign is a planned and
structured effort to convey a specific message to a
target audience to achieve a particular objective,
such as raising awareness, changing attitudes, or
influencing behavior. It involves a combination of
strategic messaging, media channels, and
engagement tactics to reach and persuade the
audience effectively.
Example:
The "Save Water" campaign in South Africa was
launched during the severe drought in Cape Town.
2025;correct solutions and explanations.
QUESTION 1 [25]
1.1 Define a communication campaign in your own words and
provide an example of a communication campaign.
(3 marks for definition and 2 marks for the example) (5)
QUESTION 1 [25]
1.1 Definition of a Communication Campaign and
an Example (5 marks)
A communication campaign is a planned and
structured effort to convey a specific message to a
target audience to achieve a particular objective,
such as raising awareness, changing attitudes, or
influencing behavior. It involves a combination of
strategic messaging, media channels, and
engagement tactics to reach and persuade the
audience effectively.
Example:
The "Save Water" campaign in South Africa was
launched during the severe drought in Cape Town.
