DPR2601
Assignment 1
Semester 1 |
Due 19 March
2025
[Type the document subtitle]
[Pick the date]
[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Exam (elaborations)
DPR2601 Assignment 1 Semester 1 | Due 19
March 2025
Course
Public Relations Research (DPR2601)
Institution
University Of South Africa (Unisa)
Book
Public Relations Research
DPR2601 Assignment 1 Semester 1 | Due 19 March 2025. All questions
answered.
1. Technical presentation The following information must be included in your
technical presentation: 1.1. Cover page, (1) 1.2. Declaration with signatures
from a traceable witness, (1) 1.3. Table of contents distributed evenly
between margins, (1) 1.4. introduction, (1) 1.5. conclusion, and references.
(1) [5] 2. Describe what public relations research is about. (4) 3. Using your
own words, identify and discuss Two (2) designs associated with an
experimental design (4) 4. Mention any two (2) types of quasi-. experimental
designs, and discuss how they differ in terms of their characteristics. (4) 5.
Describe any two dominant approaches in public relations research. (6) 6.
Neuman (2013) identified ten threats to internal validity. Mention one of
them, define and explain it using at least one example. (3) 7. Mention and
describe two (2) research methodologies that can be used to study public
relations research phenomena. (4) TOTAL MARKS [30] Total marks: 30
Technical Presentation Structure
1. Cover Page (1 mark)
o Title of the presentation
o Name of the presenter
o Institution or organization
o Date of submission
2. Declaration with Signatures from a Traceable Witness (1 mark)
o A statement confirming the authenticity of the work
o Signature of the presenter
o Signature and details of a witness (name, contact, and designation)
3. Table of Contents (1 mark)
o Clearly list sections with corresponding page numbers
o Ensure even distribution between margins
4. Introduction (1 mark)
o Provide background information on the topic