Marketing Plan Analysis and Presentation: Part 3 – Research Template
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional
research to acquire information related to place and promotion associated with the company you selected. In the “Strategy
Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your
specific research findings to justify your strategy assessment and recommendations.
Information to be
Research Findings Resource Citation Information
Researched
Describe distribution Toyota uses Christe, D. (2019, September 4). Toyota accelerates location, cultural targeting
channels (direct, multichannel for many in multichannel Prius Ads. Marketing Dive. Retrieved January 9, 2022, from
manufacturer to of its vehicles when it https://www.marketingdive.com/news/toyota-accelerates-location-cultural-
consumer, indirect, comes to distribution. targeting-in-multichannel-prius-ads/562189/
wholesalers/retailers“Multichannel
, multichannel). campaign that includes Rowland, C. (2017, February 2). Toyota's Marketing Mix (4PS) analysis.
a variety of targeting Panmore Institute. Retrieved January 9, 2022, from http://panmore.com/toyota-
strategies to reach marketing-mix-4ps-analysis
digital consumers based
on their location, the
weather and ethnicity to
highlight the auto's
versatility and
technology” – for Prius
Dealerships are Toyota’s
main places for
distributing its products.
Retailers
Digital retail
Toyota uses Multi
channel distribution
, © 2019. Grand Canyon University. All Rights Reserved.
Directions: Using the company and research sources from the Topic 2 and Topic 5 assignments as a starting point, conduct additional
research to acquire information related to place and promotion associated with the company you selected. In the “Strategy
Recommendation” section, recommend a strategy that you believe will increase profits and sales to the target market. Cite your
specific research findings to justify your strategy assessment and recommendations.
Information to be
Research Findings Resource Citation Information
Researched
Describe distribution Toyota uses Christe, D. (2019, September 4). Toyota accelerates location, cultural targeting
channels (direct, multichannel for many in multichannel Prius Ads. Marketing Dive. Retrieved January 9, 2022, from
manufacturer to of its vehicles when it https://www.marketingdive.com/news/toyota-accelerates-location-cultural-
consumer, indirect, comes to distribution. targeting-in-multichannel-prius-ads/562189/
wholesalers/retailers“Multichannel
, multichannel). campaign that includes Rowland, C. (2017, February 2). Toyota's Marketing Mix (4PS) analysis.
a variety of targeting Panmore Institute. Retrieved January 9, 2022, from http://panmore.com/toyota-
strategies to reach marketing-mix-4ps-analysis
digital consumers based
on their location, the
weather and ethnicity to
highlight the auto's
versatility and
technology” – for Prius
Dealerships are Toyota’s
main places for
distributing its products.
Retailers
Digital retail
Toyota uses Multi
channel distribution
, © 2019. Grand Canyon University. All Rights Reserved.
