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ACHE BOG EXAM 2025|ACTUAL EXAM QUESTIONS WITH COMPREHENSIVE ANSWERS|EXPERT VERIFIED FOR GUARANTEED PASS|LATEST UPDATE

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Publié le
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ACHE BOG EXAM 2025|ACTUAL EXAM QUESTIONS WITH COMPREHENSIVE ANSWERS|EXPERT VERIFIED FOR GUARANTEED PASS|LATEST UPDATE

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Publié le
10 février 2025
Nombre de pages
46
Écrit en
2024/2025
Type
Examen
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ACHE BOG EXAM 2025|ACTUAL EXAM QUESTIONS WITH
COMPREHENSIVE ANSWERS|EXPERT VERIFIED FOR
GUARANTEED PASS|LATEST UPDATE

The primary challenge facing a prospector is:
a. protecting and increasing current services (product) or market share through technical
efficiency, cost improvements, or differentiation strategies
b. managing diversification successfully, to guard against expanding too rapidly or into areas
they have little knowledge
c. managing simultaneously the difficult task of pursuing new markets and services while
avoiding erosion of current services in existing markets
d. creating stability by sticking with strategic plan long enough to accumulate experience and to
develop consistent leadership avoiding random diversification efforts.
- CORRECT ANSWER - b. managing diversification successfully, to guard against expanding
too rapidly or into areas they have little knowledge


In the introductory stage of a product life cycle:
a. the introductory stage can be short
b. the introductory stage can be long
c. sales and revenue growth is slow
c. all of the above
- CORRECT ANSWER - c. all of the above


The primary task of marketing is to:
a. bring about voluntary and involuntary exchanges of value
b. attract new advertiser
c. bring about exchanges of values
d. advertise new and existing services
- CORRECT ANSWER - c. bring about exchanges of values

,It would be incorrect to say that:
a. an organization's image is a function of all that the organization has done as well as what it has
attempted to communicate
b. people's images of an organization always reflects their true attitudes toward the organization
c. an organization's image is largely the result of public relations, advertising, selling, and
communication efforts.
d. responsibility for the creation of the organization's image does not lie merely with the
marketer
- CORRECT ANSWER - c. an organization's image is largely the result of public relations,
advertising, selling, and communication efforts.


It is important to understand the consumer adoption process because:
a. the organization may be able to convince the consumer to pass over awareness, interest, the
evaluation stages, moving directly to trail.
b. it is important to have the communications plan for new products/services address the late
majority and laggards as well as the innovators
c. word of mouth and personal influence play little to no role in the consumer adoption process
d. people differ significantly in their likelihood to try a new product/service, a factor that should
affect an organization's communications plans for its new product /service
- CORRECT ANSWER - d. people differ significantly in their likelihood to try a new
product/service, a factor that should affect an organization's communications plans for its new
product /service


All of the following can be used to establish marketing budgets?
a. The affordable method
b. Objective and task method
c. Competitive-based method
4. All the above
- CORRECT ANSWER - b. Objective and task method


All of the following are methods used to forecast future demands except:

,a. target buyer intention surveys
b. performance of an environmental assessment
c.estimation of a competitor's current customer base
d. estimate of future demand by "middlemen"
- CORRECT ANSWER - c. estimation of a competitor's current customer base


All of the following statements are true except that:
a. much of the art of forecasting relies on the opinions of experts
b. forecasting, if correctly performed relying on technological forecasting approaches, is an exact
science
c. forecasting includes applying the rates of anticipated future change to the current status to
predict the future
d. qualitative date are often used in developing assumptions on which quantitative forecasting
can be constructed
- CORRECT ANSWER - b. forecasting, if correctly performed relying on technological
forecasting approaches, is an exact science


Which of the following environmental assumptions for the next decade is not reasonable?
a. Cost containment pressures will continue to be a dominate factor in the delivery of health
services
b. There will be decreased morbidity (substance abuse, violence, accidents, etc.)
c. Continued growth in new technologies will focus on cost -saving technologies that move care
from inpatient settings to out -of-hospital settings.
d. There will be continuing efforts to measure and assure quality of healthcare services.
- CORRECT ANSWER - b. There will be decreased morbidity (substance abuse, violence,
accidents, etc.)


Of the following advertising media, which of the potentially has the maximum selectivity in
reaching defined target audience?
a. Local radio
b. Direct mail

, c. Network TV
4. Outdoor advertising
- CORRECT ANSWER - b. Direct mail


The major value of job analysis is that it is:
a. used to establish wage levels
b. The best method for identifying the need for employees
c. the cornerstone of human resources management activities
valid for a long period of time.
- CORRECT ANSWER - c. the cornerstone of human resources management activities


Comparative methods of performance appraisal that compares one manager to another to
determine performance ratings:
a. are solely based on desired organizational outcomes
b. are times consuming and useful only for relatively small groups of employees
c. are objective measures of performance
d. requires the use of only one rater to achieve consistency of measurement
- CORRECT ANSWER - b. are times consuming and useful only for relatively small groups of
employees


A system for providing reward for improvement in productivity should:
a. be group based to reinforce teamwork and cooperation
b. focus on nonfinancial rewards only
c. be integrated into the organization's employee appraisal system
d. focus on both nonfinancial and financial rewards.
- CORRECT ANSWER - d. focus on both nonfinancial and financial rewards


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