,MNM3701 Assignment 3 Semester 1 2025 - DUE 14 May
2025 ;100 %Correct, Explanations and Solutions.
QUESTION In Assignment 01, you analysed the current
situation, markets, and customers (steps 1 and 2 of the marketing
plan), and in Assignment 02 you worked on segmentation,
targeting, positioning, direction, objectives, and marketing
support (steps 3 and 4 of the marketing plan). In this final
portfolio, your task as marketing manager of the SMME is to: 1
Step 5 – Develop marketing strategies and programmes. Discuss
these concepts theoretically and formulate marketing strategies
and programmes that you propose the SMME should follow.
These strategies should be based on the marketing mix: product,
price, place, promotion, service, and internal marketing. Note to
students: For this section, your discussions should include brief
theory and detailed practical discussion of what the SME is
currently doing on the following: • Product or service and
branding strategy o Product (quality, design, packaging, and
labelling) and/or service offering o Features provided o Benefits
provided o Branding used • Channel and logistics strategy o
Value chain (flow of products) o Channel strategy (any that is
applicable: direct to consumer or intermediaries used, intensive,
selective or exclusive, etc.) o Logistics (storage, inventory,
fulfilment, transportation) • Pricing strategy o Pricing strategy
used (any that is applicable: fixed, dynamic, negotiated,
allowances, bundling, segment pricing, etc.) o External factors
that influence pricing decisions (any that is applicable:
customers, competitors, channel members, legal regulatory,
ethical concerns, etc.) Before answering the question, ensure
, that you: • Read and work through the correct case study for the
semester. • Work through units 1 to 10 in the study guide. •
Conduct additional research on the required topics.
To address this question, we need to develop marketing
strategies and programs that are based on the marketing mix,
which includes product, price, place, promotion, service, and
internal marketing. Let's break down each of these elements for
the Small, Medium, and Micro Enterprise (SMME) and develop
strategies and programs accordingly.
1. Product or Service and Branding Strategy
Product/Service Offering
Product Quality: The SMME should focus on offering
products or services of high quality that meet customer
expectations and deliver value. Product quality directly
impacts customer satisfaction, which can lead to repeat
business and positive word-of-mouth. The product should
align with the target market's needs and desires. For
example, if the SMME is in the food industry, it should
prioritize fresh ingredients, hygienic packaging, and
consistent product standards.
Design: The design should be functional, attractive, and
align with the brand’s personality. For instance, if the
SMME offers tech gadgets, the design should be user-
friendly, sleek, and innovative to appeal to tech-savvy
customers.
2025 ;100 %Correct, Explanations and Solutions.
QUESTION In Assignment 01, you analysed the current
situation, markets, and customers (steps 1 and 2 of the marketing
plan), and in Assignment 02 you worked on segmentation,
targeting, positioning, direction, objectives, and marketing
support (steps 3 and 4 of the marketing plan). In this final
portfolio, your task as marketing manager of the SMME is to: 1
Step 5 – Develop marketing strategies and programmes. Discuss
these concepts theoretically and formulate marketing strategies
and programmes that you propose the SMME should follow.
These strategies should be based on the marketing mix: product,
price, place, promotion, service, and internal marketing. Note to
students: For this section, your discussions should include brief
theory and detailed practical discussion of what the SME is
currently doing on the following: • Product or service and
branding strategy o Product (quality, design, packaging, and
labelling) and/or service offering o Features provided o Benefits
provided o Branding used • Channel and logistics strategy o
Value chain (flow of products) o Channel strategy (any that is
applicable: direct to consumer or intermediaries used, intensive,
selective or exclusive, etc.) o Logistics (storage, inventory,
fulfilment, transportation) • Pricing strategy o Pricing strategy
used (any that is applicable: fixed, dynamic, negotiated,
allowances, bundling, segment pricing, etc.) o External factors
that influence pricing decisions (any that is applicable:
customers, competitors, channel members, legal regulatory,
ethical concerns, etc.) Before answering the question, ensure
, that you: • Read and work through the correct case study for the
semester. • Work through units 1 to 10 in the study guide. •
Conduct additional research on the required topics.
To address this question, we need to develop marketing
strategies and programs that are based on the marketing mix,
which includes product, price, place, promotion, service, and
internal marketing. Let's break down each of these elements for
the Small, Medium, and Micro Enterprise (SMME) and develop
strategies and programs accordingly.
1. Product or Service and Branding Strategy
Product/Service Offering
Product Quality: The SMME should focus on offering
products or services of high quality that meet customer
expectations and deliver value. Product quality directly
impacts customer satisfaction, which can lead to repeat
business and positive word-of-mouth. The product should
align with the target market's needs and desires. For
example, if the SMME is in the food industry, it should
prioritize fresh ingredients, hygienic packaging, and
consistent product standards.
Design: The design should be functional, attractive, and
align with the brand’s personality. For instance, if the
SMME offers tech gadgets, the design should be user-
friendly, sleek, and innovative to appeal to tech-savvy
customers.
