, MNM3701 Assignment 2 (COMPLETE COMPULSARY
ANSWERS) 2025 - DUE 14 April 2025 ;100 % ,Correct
Explanations and Solutions.
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. • Work through
units 4 and 5 in the study guide. • Conduct additional research
on the required topics.
QUESTION In Assignment 01, you analysed the current
situation, markets, and customers (steps 1 and 2 of the marketing
plan). In this assignment, your task as marketing manager of the
SMME is as follows: 1 Step 3 – Plan segmentation, targeting,
and positioning. Start by discussing these components
theoretically and then apply them practically to the SMME.
Advise how the SMME can segment the market, and which
segments it should focus on. Explain how the company can
position itself in the market to attain a competitive advantage.
Remember to motivate your suggestions. Note to students: For
this section, your discussions should include brief theory and
detailed practical discussion of what the SME is currently doing
on the following: • Segmentation (any that applies to the market
served) o Individual customers (geographic, demographic,
psychographic, behavioural) o Business customers
(demographic, operating, purchasing approaches, situational
factors, personal characteristics) • Targeting (substantiate one) o
Undifferentiated o Concentrated o Multisegmented • Positioning
(substantiate the selected one(s)) o Attribute o Benefit o
Application o User o Competitor o Product category o Quality o
Price, etc.
ANSWERS) 2025 - DUE 14 April 2025 ;100 % ,Correct
Explanations and Solutions.
Before answering the question, ensure that you: • Read and work
through the correct case study for the semester. • Work through
units 4 and 5 in the study guide. • Conduct additional research
on the required topics.
QUESTION In Assignment 01, you analysed the current
situation, markets, and customers (steps 1 and 2 of the marketing
plan). In this assignment, your task as marketing manager of the
SMME is as follows: 1 Step 3 – Plan segmentation, targeting,
and positioning. Start by discussing these components
theoretically and then apply them practically to the SMME.
Advise how the SMME can segment the market, and which
segments it should focus on. Explain how the company can
position itself in the market to attain a competitive advantage.
Remember to motivate your suggestions. Note to students: For
this section, your discussions should include brief theory and
detailed practical discussion of what the SME is currently doing
on the following: • Segmentation (any that applies to the market
served) o Individual customers (geographic, demographic,
psychographic, behavioural) o Business customers
(demographic, operating, purchasing approaches, situational
factors, personal characteristics) • Targeting (substantiate one) o
Undifferentiated o Concentrated o Multisegmented • Positioning
(substantiate the selected one(s)) o Attribute o Benefit o
Application o User o Competitor o Product category o Quality o
Price, etc.
