Exam Q&A 100% Guaranteed Pass
The PM may fulfill the role of the _____? - ✔✔Product owner: defining stories,
prioritizing team backlogs, accepting stories, etc.
T or F? PM supports all product aspects - ✔✔True - Acts as marketing, contact
for sales, reviews legal agreements, responses to service requests, manages
value steam economics
PMs rely on ___ for development facing concerns - ✔✔Product Owners
Four dimensions of product management stakeholders - ✔✔Business goals,
getting it off the shelf (shipped), getting it built and leveraging support
____________ ____________ is an iterative solution development process that
promotes a holistic approach to delighting all stakeholders - ✔✔Design thinking
Desirable, sustainable, feasible and _________ are the four areas of design
thinking - ✔✔viable
Driving product strategy and execution, communicating vision, managing
program backlog all have to do with what APM area? - ✔✔Feasible
What are the 2 populations of Geoffrey Moore's Crossing the Chasm? - ✔✔Early
adopters and late adopters
1|Page
©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.
,What is Design Thinking's double diamond? - ✔✔Understand the problem,
design the right solution
What are the two steps of Understanding the Problem in Design Thinking? -
✔✔Discover (diverge), Define (converge)
What the two steps of Designing the right solution in Design thinking? -
✔✔Develop (diverge), Deliver (Converge)
Focuses on the who, what and why, Determines concepts, opinions and values,
assesses value provided and what internal/external customers will pay,
influences marketing and sales is what research area? - ✔✔Market Research
Focuses on the how, observes and evaluates what customers and users do,
determines how customers use or will use the product, influences capabilities
and features is what research area? - ✔✔User research
What research area generally aligns to long-term product development planning
horizons? - ✔✔Market research
T or F. Continuous exploration is market research - ✔✔True
What are the 5 populations of diffusion of innovation? - ✔✔Innovators, early
adopters, early majority, later majority and laggards
2|Page
©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.
, What kind of data is: Previously collected and published data, and may or may
not address specific questions - ✔✔Secondary data
What kind of data is: custom designed and implemented to answer specific
questions as best as possible? - ✔✔Primary data
Usage analytics/product telemetry, government data and libraries are all
examples of what kind of data? - ✔✔Secondary data
A/B testing, questionnaires/surveys are examples of what kind of Primary data?
- ✔✔Quantitative
SImple surveys, Gemba, innovation games and trade studies are examples of
what kind of Primary Data? - ✔✔Qualitative
What of these are considered user research: Usage analytics, government data,
libraries, syndicated/private data? - ✔✔syndicated/private data
Which of these are considered secondary market research? Choice modeling,
conjoint analysis, questionnaires/surveys or A/B testing? - ✔✔None - they are
all primary market research
Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation
3|Page
©PROFFKERRYMARTIN 2025/2026. YEAR PUBLISHED 2025.