ASSIGNMENT 2 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 14 APRIL 2025
, MNG3701
Assignment 2 Semester 1 2025
Unique Number: 198635
Due Date: 14 April 2025
Strategic Planning IIIA
Question 1: Four-Corner Analysis of a Competitor
a) Briefly explain the ‘four-corner analysis.’ (1 mark):
1. Motivations (Drivers): What drives the competitor? This could be their goals,
ambitions, or pressures.
2. Assumptions: What assumptions does the competitor have about themselves,
the market, or the industry?
3. Strategy: What is the competitor currently doing to compete?
4. Capabilities: What are the competitor’s strengths, resources, and weaknesses
that impact what they can and cannot do?
b) Identify one major competitor of Standard Bank South Africa. (1 mark)
One major competitor of Standard Bank in South Africa is First National Bank (FNB).
c) Apply the four-corner analysis to analyse FNB. (8 marks)
1. Motivations (Drivers):
o FNB is driven by its strong focus on customer-centric innovation and
providing cutting-edge digital banking services.
o It aims to remain a leader in technology adoption and attract a younger,
tech-savvy market.
o The bank is also motivated to grow its market share by offering
competitive fees and tailored products for businesses and individuals.