Explain the role and skills required to be an effective event
organiser
An event can be described as a public assembly for the purpose of celebration,
education, marketing or reunion. Events can be classified on the basis of their size,
type and context. There can be social/life events,education and career events, sports
events, entertainment events, political events, corporate events etc.
In order to start talking about the skills required to be an effective event organiser we
need to know what an event organiser is.
An event organiser is the person who is in charge of ensuring an event such as a
wedding, conference or festival goes to plan and achieves all of the event objectives
that were originally set. They are responsible for a checklist of items such as making
sure suppliers turn up on time and that the presenter schedule is booked but they
are also responsible for wider items such as ensuring that the event complies with
health and safety or sustainability concerns.
The following roles are the ones that are required from an event organiser:
Venue
Before any other role, venue, is the first part needed to organise an event. An event
organiser must have a venue where the event is going to take place. The venue is
important as it sets the scene for the type of event that has been planned and it will
have an important influence on whether or not the people want to attend.
Setting a venue will help the event organiser to identify the costs that will be
involved. For example, small venues can be offered without any cost while big
venues may charge fees which need to be paid. When a good event organiser thinks
about a venue they need to consider different aspects such as the type of people
who will attend such as business people or students, the number of people who will
be able to have seats or can stand, the most adequate travel method used to get to
the location for the type of event, for example, car, minibus or public transport; and
any ethical or belief consideration.
Location
The location of the venue that has been previously chosen influences the success of
the business event as well. A good event organiser is responsible for analysing the
target market and choosing the right location. For example, if an event was planning
to sell luxury products, it would need to take place in an area where the potential
visitors are likely to have higher incomes and therefore, are able to afford to
purchase the products.
It is worth mentioning that the location may be influenced by the type of participants,