2024_AQA-GCSE Media Studies – Paper 1:
Media One
(Merged Question Paper and Marking
Scheme)
Please write clearly in block capitals. Monday 13 May 2024
Centre number
Surname Candidate number
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
MEDIA STUDIES
Paper 1 Media One
Monday 13 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For Examiner’s Use
You will need no other materials.
Question Mark
Instructions
1
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 2
• Answer all questions. 3
• You must answer the questions in the spaces provided. Do not write outside 4
the box around each page or on blank pages.
5
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). 6
• Do all rough work in this book. Cross through any work you do not want to 7
be marked. 8
9
Information
• The marks for questions are shown in brackets. TOTAL
• The maximum mark for this paper is 84.
• You are reminded of the need for good English and clear presentation in
your answers.
• Question 09 requires an extended response. You will be assessed on the
quality of your written response, including the ability to construct and develop
a sustained line of reasoning which is coherent, relevant, substantiated and
logically structured.
*JUN248572101*
IB/G/Jun24/G4006/E6 8572/1
, 7. G
GCSE Media Studies: Paper 1 - Media One l
o
The GCSE Media Studies Paper 1: Media One is scheduled for May 2025. This paper assesses b
students' understanding of various media forms and their representation, production processes, and the a
role of media in society. It focuses on both theoretical knowledge and practical application, with a l
primary emphasis on analyzing media texts and understanding the influence of media industries.
M
Key Areas Covered: e
d
1. Media Language i
o Representation: How different groups (e.g., gender, ethnicity, social class) are represented in media a
texts. This includes analyzing how stereotypes are used and how representation can influence audience
perceptions.
o Visual Codes: The use of images, symbols, colors, and other visual elements to convey meaning in
advertisements, television programs, and films.
o Technical Codes: The use of camera angles, lighting, sound, and editing in film and television to create
meaning and influence audience response.
o Textual Analysis: Breaking down media texts (e.g., magazine covers, advertisements, television clips) to
understand how different elements work together to convey messages and create a particular effect on
the audience.
2. Media Industries
o Media Forms: An understanding of different media forms such as television, film, magazines, online
media, radio, and advertising.
o Media Ownership and Regulation: An overview of media ownership (e.g., large conglomerates like
Disney or News Corporation) and the regulations that govern the media industry (e.g., the BBC and
Ofcom in the UK).
o Media Platforms: The role of various platforms (traditional media vs. digital media) and how content is
distributed across them (e.g., social media, streaming platforms, print media).
o Media Production: The processes involved in the production of media products, from initial concept to
finished product, including roles such as directors, producers, marketers, and advertisers.
3. Audience
o Audience Theory: Analyzing how media texts target different audiences and the influence of audience
demographics (age, gender, socio-economic status) on the production and reception of media.
o Audience Engagement: The ways in which audiences interact with media products, such as through
online commenting, social media sharing, or fan engagement. Understanding the concept of active vs.
passive audiences.
o Reception Theory: The role of audiences in interpreting media texts and the different ways audiences
can understand media based on their cultural, social, and historical contexts.
4. Representation in the Media
o Stereotypes: How media texts often use stereotypes to simplify complex ideas about groups of people
(e.g., gender, race, age). This includes examining both the positive and negative impacts of stereotypes
on society.
o Construction of Identity: The role of media in shaping personal and collective identities. This includes
how media representations can influence people’s views of themselves and others.
o Media Bias: How certain media outlets or texts can convey bias by promoting particular political, social,
or ideological perspectives.
5. Advertising and Marketing
o The Role of Advertising: The purpose of advertising in media and how it seeks to influence consumer
behavior. This includes studying advertisements from different media forms (e.g., print, TV, digital).
o Techniques Used in Advertising: The various techniques advertisers use, such as emotional appeal,
celebrity endorsements, humor, repetition, and visual imagery, to persuade and attract audiences.
o Targeting Audiences: How advertisers target specific demographic groups (age, gender, income level,
etc.) through tailored content and advertising strategies.
6. New Media and Digital Technologies
o Social Media: The role of social media platforms (e.g., Facebook, Instagram, Twitter) in shaping public
discourse and influencing audiences. This includes analyzing the concept of digital citizenship and the
ethical concerns related to social media use.
o Digital Convergence: How different media formats and platforms converge in the digital age, such as
through the use of smartphones, apps, and streaming services. Understanding how this convergence
changes the way media is consumed and produced.
o Online Content: Analyzing the differences between traditional media (TV, radio, newspapers) and
online content (websites, blogs, YouTube), including the changing relationship between producers and
consumers in the digital age.
, on a global scale, with large corporations distributing media content across national boundaries. This
includes understanding the effects of globalization on local cultures and media practices.
o Cultural Imperialism: The idea that dominant media products, often from the West (e.g., Hollywood
films), can influence or replace local cultural identities and media content.
o Local vs. Global Media: The tension between locally produced media content and the influence of
global media corporations. Analyzing how local media outlets maintain their cultural relevance while
navigating global trends.
, 2
Do not write
outside the
Section A – Media Language and Media Representations Answer all questions in the spaces box
provided. You are advised to spend around 60 minutes on this section.
Figure 1
How It Works magazine front cover (online version)
*02*
IB/G/Jun24/8572/1
Media One
(Merged Question Paper and Marking
Scheme)
Please write clearly in block capitals. Monday 13 May 2024
Centre number
Surname Candidate number
Forename(s)
Candidate signature
I declare this is my own work.
GCSE
MEDIA STUDIES
Paper 1 Media One
Monday 13 May 2024 Afternoon Time allowed: 1 hour 30 minutes
Materials
For Examiner’s Use
You will need no other materials.
Question Mark
Instructions
1
• Use black ink or black ball-point pen.
• Fill in the boxes at the top of this page. 2
• Answer all questions. 3
• You must answer the questions in the spaces provided. Do not write outside 4
the box around each page or on blank pages.
5
• If you need extra space for your answer(s), use the lined pages at the end of
this book. Write the question number against your answer(s). 6
• Do all rough work in this book. Cross through any work you do not want to 7
be marked. 8
9
Information
• The marks for questions are shown in brackets. TOTAL
• The maximum mark for this paper is 84.
• You are reminded of the need for good English and clear presentation in
your answers.
• Question 09 requires an extended response. You will be assessed on the
quality of your written response, including the ability to construct and develop
a sustained line of reasoning which is coherent, relevant, substantiated and
logically structured.
*JUN248572101*
IB/G/Jun24/G4006/E6 8572/1
, 7. G
GCSE Media Studies: Paper 1 - Media One l
o
The GCSE Media Studies Paper 1: Media One is scheduled for May 2025. This paper assesses b
students' understanding of various media forms and their representation, production processes, and the a
role of media in society. It focuses on both theoretical knowledge and practical application, with a l
primary emphasis on analyzing media texts and understanding the influence of media industries.
M
Key Areas Covered: e
d
1. Media Language i
o Representation: How different groups (e.g., gender, ethnicity, social class) are represented in media a
texts. This includes analyzing how stereotypes are used and how representation can influence audience
perceptions.
o Visual Codes: The use of images, symbols, colors, and other visual elements to convey meaning in
advertisements, television programs, and films.
o Technical Codes: The use of camera angles, lighting, sound, and editing in film and television to create
meaning and influence audience response.
o Textual Analysis: Breaking down media texts (e.g., magazine covers, advertisements, television clips) to
understand how different elements work together to convey messages and create a particular effect on
the audience.
2. Media Industries
o Media Forms: An understanding of different media forms such as television, film, magazines, online
media, radio, and advertising.
o Media Ownership and Regulation: An overview of media ownership (e.g., large conglomerates like
Disney or News Corporation) and the regulations that govern the media industry (e.g., the BBC and
Ofcom in the UK).
o Media Platforms: The role of various platforms (traditional media vs. digital media) and how content is
distributed across them (e.g., social media, streaming platforms, print media).
o Media Production: The processes involved in the production of media products, from initial concept to
finished product, including roles such as directors, producers, marketers, and advertisers.
3. Audience
o Audience Theory: Analyzing how media texts target different audiences and the influence of audience
demographics (age, gender, socio-economic status) on the production and reception of media.
o Audience Engagement: The ways in which audiences interact with media products, such as through
online commenting, social media sharing, or fan engagement. Understanding the concept of active vs.
passive audiences.
o Reception Theory: The role of audiences in interpreting media texts and the different ways audiences
can understand media based on their cultural, social, and historical contexts.
4. Representation in the Media
o Stereotypes: How media texts often use stereotypes to simplify complex ideas about groups of people
(e.g., gender, race, age). This includes examining both the positive and negative impacts of stereotypes
on society.
o Construction of Identity: The role of media in shaping personal and collective identities. This includes
how media representations can influence people’s views of themselves and others.
o Media Bias: How certain media outlets or texts can convey bias by promoting particular political, social,
or ideological perspectives.
5. Advertising and Marketing
o The Role of Advertising: The purpose of advertising in media and how it seeks to influence consumer
behavior. This includes studying advertisements from different media forms (e.g., print, TV, digital).
o Techniques Used in Advertising: The various techniques advertisers use, such as emotional appeal,
celebrity endorsements, humor, repetition, and visual imagery, to persuade and attract audiences.
o Targeting Audiences: How advertisers target specific demographic groups (age, gender, income level,
etc.) through tailored content and advertising strategies.
6. New Media and Digital Technologies
o Social Media: The role of social media platforms (e.g., Facebook, Instagram, Twitter) in shaping public
discourse and influencing audiences. This includes analyzing the concept of digital citizenship and the
ethical concerns related to social media use.
o Digital Convergence: How different media formats and platforms converge in the digital age, such as
through the use of smartphones, apps, and streaming services. Understanding how this convergence
changes the way media is consumed and produced.
o Online Content: Analyzing the differences between traditional media (TV, radio, newspapers) and
online content (websites, blogs, YouTube), including the changing relationship between producers and
consumers in the digital age.
, on a global scale, with large corporations distributing media content across national boundaries. This
includes understanding the effects of globalization on local cultures and media practices.
o Cultural Imperialism: The idea that dominant media products, often from the West (e.g., Hollywood
films), can influence or replace local cultural identities and media content.
o Local vs. Global Media: The tension between locally produced media content and the influence of
global media corporations. Analyzing how local media outlets maintain their cultural relevance while
navigating global trends.
, 2
Do not write
outside the
Section A – Media Language and Media Representations Answer all questions in the spaces box
provided. You are advised to spend around 60 minutes on this section.
Figure 1
How It Works magazine front cover (online version)
*02*
IB/G/Jun24/8572/1
