Anaïs Cai
Strategy Design 2.0
,Anaïs Cai
Inhoudsopgave
Inhoudsopgave ................................................................................................................................ 2
1 Deel 1: basics van strategisch management............................................................................. 4
1.1 Introductie ..............................................................................................................................4
1.1.1 Strategie ............................................................................................................................4
1.1.2 Strategisch management ...................................................................................................4
1.1.2.1 Integratie ............................................................................................................................... 4
1.1.2.2 Voordelen .............................................................................................................................. 4
1.1.2.3 Main questions ...................................................................................................................... 4
1.2 Basisch model van strategisch management .........................................................................5
1.2.1 Environmental scanning (SWOT) .......................................................................................5
1.2.2 Stap 1: Strategische formulering .......................................................................................5
1.2.3 Stap 2: Strategische implementatie...................................................................................8
1.2.4 Stap 3: Strategische evaluatie ...........................................................................................9
2 Deel 2: inspiration & design thinking ..................................................................................... 11
2.1 Inspiration ............................................................................................................................11
2.1.1 Abundance - overvloed....................................................................................................11
2.1.2 Amygdala .........................................................................................................................11
2.1.3 Singularity university .......................................................................................................11
2.1.4 Church of WOW ...............................................................................................................11
2.1.4.1 Keep your sense of relativity................................................................................................ 11
2.2 Design Thinking ....................................................................................................................12
2.2.1 Intro .................................................................................................................................12
2.2.2 The dimensions ................................................................................................................13
2.2.2.1 2D: conceptual mapping ...................................................................................................... 13
2.2.2.2 2D: customer journey maps ................................................................................................. 13
2.2.2.3 2D: personas ........................................................................................................................ 13
2.2.2.4 2D: stakeholder map ............................................................................................................ 14
2.2.2.5 3D: design thinking .............................................................................................................. 14
3 Deel 3: business modelling & the blue ocean strategy ........................................................... 16
3.1 Business modelling ...............................................................................................................16
3.1.1 The Osterwalder basic business model ...........................................................................16
3.2 The Blue Ocean Strategy ......................................................................................................17
3.2.1 Blue Ocean vs. Red Ocean ...............................................................................................17
3.2.1.1 Value innovation .................................................................................................................. 18
3.2.1.2 Blue Ocean Shift ................................................................................................................... 18
3.2.1.3 Effects .................................................................................................................................. 19
3.2.1.4 Behoeften ............................................................................................................................ 19
3.2.1.5 Global players ...................................................................................................................... 19
3.2.1.6 Influencing factors ............................................................................................................... 20
3.2.1.7 Blue Ocean shifting method................................................................................................. 20
3.2.1.8 Shift tools ............................................................................................................................. 20
4 Deel 4: Capitalism 2.0 ............................................................................................................ 21
4.1 Revolution/Capitalism 2.0 ....................................................................................................21
4.1.1 Capitalism ........................................................................................................................21
4.1.2 Consumers .......................................................................................................................22
4.1.3 Sustainability ...................................................................................................................22
5 Deel 5: The day after tomorrow ............................................................................................ 25
5.1 Introduction .........................................................................................................................25
,Anaïs Cai
5.1.1 Vier vragen.......................................................................................................................25
5.1.2 Survival ............................................................................................................................25
5.2 Radical technologies ............................................................................................................28
5.2.1 Industrial Revolution .......................................................................................................28
5.2.2 Crossover ........................................................................................................................29
5.2.3 Applied nanotechnology Semiconductors .......................................................................29
5.2.4 IoT ...................................................................................................................................29
5.2.5 AI ......................................................................................................................................29
5.2.6 Blockchains .....................................................................................................................30
5.2.7 AR & VR ...........................................................................................................................31
5.2.8 Quantum Computing .......................................................................................................31
3
, Anaïs Cai
1 Deel 1: basics van strategisch management
1.1 Introductie
1.1.1 Strategie
Een combinatie vd woorden:
• Stratos: “leger”.
• Agein: “leiden”
Strategie = een actieplan dat de richting op lange termijn aangeeft & het gebruik van
middelen stuurt om de organisatiedoelen en een duurzaam concurrentievoordeel te
bereiken
1.1.2 Strategisch management
Proces van
• Formuleren
• Implementeren
• Evalueren
Cross functionele beslissingen (strategieën) zijn er om langetermijndoelen te bereiken en
concurrentievoordeel te behouden
1.1.2.1 Integratie
à Strategisch management bereikt het succes ve bedrijf door integratie
1.1.2.2 Voordelen
• Je hebt een duidelijk gevoel vd strategische visie vh bedrijf
• Je hebt een scherpere focus op wat strategisch belangrijk is
• Je hebt beter begrip voor een snel veranderende omgeving
1.1.2.3 Main questions
Belangrijkste vragen die gesteld moeten worden:
• Waar staat de organisatie nu?
• Als er geen veranderingen worden doorgevoerd, waar staat de organisatie dan over
1-2-5 jaar?
• Als de antwoorden niet acceptabel zijn, welke specifieke acties moet het
management dan ondernemen?
• Wat zijn de risico's en opbrengsten?
4
Strategy Design 2.0
,Anaïs Cai
Inhoudsopgave
Inhoudsopgave ................................................................................................................................ 2
1 Deel 1: basics van strategisch management............................................................................. 4
1.1 Introductie ..............................................................................................................................4
1.1.1 Strategie ............................................................................................................................4
1.1.2 Strategisch management ...................................................................................................4
1.1.2.1 Integratie ............................................................................................................................... 4
1.1.2.2 Voordelen .............................................................................................................................. 4
1.1.2.3 Main questions ...................................................................................................................... 4
1.2 Basisch model van strategisch management .........................................................................5
1.2.1 Environmental scanning (SWOT) .......................................................................................5
1.2.2 Stap 1: Strategische formulering .......................................................................................5
1.2.3 Stap 2: Strategische implementatie...................................................................................8
1.2.4 Stap 3: Strategische evaluatie ...........................................................................................9
2 Deel 2: inspiration & design thinking ..................................................................................... 11
2.1 Inspiration ............................................................................................................................11
2.1.1 Abundance - overvloed....................................................................................................11
2.1.2 Amygdala .........................................................................................................................11
2.1.3 Singularity university .......................................................................................................11
2.1.4 Church of WOW ...............................................................................................................11
2.1.4.1 Keep your sense of relativity................................................................................................ 11
2.2 Design Thinking ....................................................................................................................12
2.2.1 Intro .................................................................................................................................12
2.2.2 The dimensions ................................................................................................................13
2.2.2.1 2D: conceptual mapping ...................................................................................................... 13
2.2.2.2 2D: customer journey maps ................................................................................................. 13
2.2.2.3 2D: personas ........................................................................................................................ 13
2.2.2.4 2D: stakeholder map ............................................................................................................ 14
2.2.2.5 3D: design thinking .............................................................................................................. 14
3 Deel 3: business modelling & the blue ocean strategy ........................................................... 16
3.1 Business modelling ...............................................................................................................16
3.1.1 The Osterwalder basic business model ...........................................................................16
3.2 The Blue Ocean Strategy ......................................................................................................17
3.2.1 Blue Ocean vs. Red Ocean ...............................................................................................17
3.2.1.1 Value innovation .................................................................................................................. 18
3.2.1.2 Blue Ocean Shift ................................................................................................................... 18
3.2.1.3 Effects .................................................................................................................................. 19
3.2.1.4 Behoeften ............................................................................................................................ 19
3.2.1.5 Global players ...................................................................................................................... 19
3.2.1.6 Influencing factors ............................................................................................................... 20
3.2.1.7 Blue Ocean shifting method................................................................................................. 20
3.2.1.8 Shift tools ............................................................................................................................. 20
4 Deel 4: Capitalism 2.0 ............................................................................................................ 21
4.1 Revolution/Capitalism 2.0 ....................................................................................................21
4.1.1 Capitalism ........................................................................................................................21
4.1.2 Consumers .......................................................................................................................22
4.1.3 Sustainability ...................................................................................................................22
5 Deel 5: The day after tomorrow ............................................................................................ 25
5.1 Introduction .........................................................................................................................25
,Anaïs Cai
5.1.1 Vier vragen.......................................................................................................................25
5.1.2 Survival ............................................................................................................................25
5.2 Radical technologies ............................................................................................................28
5.2.1 Industrial Revolution .......................................................................................................28
5.2.2 Crossover ........................................................................................................................29
5.2.3 Applied nanotechnology Semiconductors .......................................................................29
5.2.4 IoT ...................................................................................................................................29
5.2.5 AI ......................................................................................................................................29
5.2.6 Blockchains .....................................................................................................................30
5.2.7 AR & VR ...........................................................................................................................31
5.2.8 Quantum Computing .......................................................................................................31
3
, Anaïs Cai
1 Deel 1: basics van strategisch management
1.1 Introductie
1.1.1 Strategie
Een combinatie vd woorden:
• Stratos: “leger”.
• Agein: “leiden”
Strategie = een actieplan dat de richting op lange termijn aangeeft & het gebruik van
middelen stuurt om de organisatiedoelen en een duurzaam concurrentievoordeel te
bereiken
1.1.2 Strategisch management
Proces van
• Formuleren
• Implementeren
• Evalueren
Cross functionele beslissingen (strategieën) zijn er om langetermijndoelen te bereiken en
concurrentievoordeel te behouden
1.1.2.1 Integratie
à Strategisch management bereikt het succes ve bedrijf door integratie
1.1.2.2 Voordelen
• Je hebt een duidelijk gevoel vd strategische visie vh bedrijf
• Je hebt een scherpere focus op wat strategisch belangrijk is
• Je hebt beter begrip voor een snel veranderende omgeving
1.1.2.3 Main questions
Belangrijkste vragen die gesteld moeten worden:
• Waar staat de organisatie nu?
• Als er geen veranderingen worden doorgevoerd, waar staat de organisatie dan over
1-2-5 jaar?
• Als de antwoorden niet acceptabel zijn, welke specifieke acties moet het
management dan ondernemen?
• Wat zijn de risico's en opbrengsten?
4
