f f f f f f f f f
Chapterf2fCulturefandfMedia
f
MultiplefChoicefQuestions
2.1fThinkingfaboutfCulturefandfMediafSociologically
1) Whatfisfmaterialfculture?
A) afculturefcharacterizedfbyfdesirefforfconsumerfgoods
B) thefphysicalfobjectsfandfspacefpeoplefuseftofdefineftheirfculturefandfwhatftheyfuseftofmakefthe
m
C) subculturefbasedfaroundffashionablefclothing
D) thefideas,fvalues,fandfbeliefsfthatfpeoplefdevelopfandfshare
Answer:fB
LearningfObjective:f2.1.1fIllustratefculturefandfculturalfelementsfusingfmediafasfanfexample.fTopic:f
CulturefandfMedia
DifficultyfLevel:fEasy
SkillfLevel:fRememberfthefFacts
2) Whatfisfmassfmedia?
A) waysftofcommunicatefwithfvastfnumbersfoffpeoplefatfthefsameftime
B) waysfthatfwefcommunicatefwithfeachfother,ffromfvoiceftofgestures
C) onlyfthosefformsfoffcommunicationfthatfarefdistributedfelectronically
D) onlyfthosefformsfoffcommunicationfthatfarefdistributedfinfprint
Answer:fA
LearningfObjective:f2.1.1fIllustratefculturefandfculturalfelementsfusingfmediafasfanfexample.fTopic:f
CulturefandfMedia
DifficultyfLevel:fEasy
SkillfLevel:fRememberfthefFacts
3) IffyoufwereftofassumefthatfDr.fWolfram’sffindingsfaboutfhisfmediaffootprintfoverftimefcouldfbefa
ppliedftofthefwholefoffsociety,fyoufcouldfsayfthatfsocietyfhasfchangedffromfthef1990sfuntilftodayfinf
whichfway?
A) Musicfhasfbecomefafmuchflargerfpartfoffeverydayflife.
B) Wefhavefwithdrawnffromfthefusefoffdigitalftechnologiesfinforderftofexperienceflifefmore.
C) Ourftelevisionfconsumptionffirstfgrewfandfthenfshrank.
D) Ourfemailfusefhasfvastlyfincreasedfandfbecomefmorefconsistent.
Answer:fD
LearningfObjective:f2.1.1fIllustratefculturefandfculturalfelementsfusingfmediafasfanfexample.fTopic:f
CulturefandfMedia
DifficultyfLevel:fDifficultf
SkillfLevel:fAnalyzefIt
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f f f f f f f f f
4) TheftextfdescribesfhowfthefbeliefsfthatfthefYanomamofpeoplefinfBrazilfandfthefTasadayftribefinfth
efPhilippinesfholdfaboutfhumanfnaturefrelateftofhowfpeoplefarefraisedfinfafsociety.fWhatfisfrelations
hipfoffthesefbeliefsftofpeople’sfupbringing?
A) Whilefbothfculturesfholdfbeliefsfthatfpeoplefarefviolentfandfaggressive,ftheirfparticipantsfarefrais
edftofbefextraordinarilyfpeaceful.
B) Whilefbothfculturesfholdfbeliefsfthatfpeoplefarefgenerallyfpeaceful,fbothfculturesfraiseftheirfme
mbersftofbefaggressivefandfviolent.
C) WhilefthefYanomamofgenerallyfbelievefpeoplefarefaggressivefandfthefTasadayfgenerallyfbeli
evefpeoplefarefpeaceful,ftherefarefnofrecognizableftrendsfinfhowfpeoplefarefraisedfinfthesefsocietie
s.
D) ThefYanomamofgenerallyfbelievefpeoplefarefaggressivefandfthefTasadayfgenerallyfbelievefpe
oplefarefpeaceful,fandfthefpeoplefinfthesefculturesfarefraisedftofbehavefinfaccordancefwithfthesefcu
lturalfbeliefs.
Answer:fD
LearningfObjective:f2.1.1fIllustratefculturefandfculturalfelementsfusingfmediafasfanfexample.fTopic:f
CulturefandfMedia
DifficultyfLevel:fDifficult
SkillfLevel:fRememberfthefFacts
5) Whatfrelationshipfdoesftheftextfdescribefbetweenfinequalityfandfidentityfcreationfthroughfme
dia?
A) Peoplefwhosefidentitiesfarefnotfprivilegedfhavefafharderftimefcreatingfafpositivefidentityfdueftofaf
lackfoffmediafillustratingfthefsuccessfoffpeopleflikefthem.
B) Althoughfsocialfinequalitiesfexist,fthefexclusionfoffcertainfpeopleffromfmediafrepresentationfha
sfnofrealfeffectfonftheirfidentities.
C) Peoplefwithfprivilegedfidentitiesfhavefafharderftimefcreatingfpositivefidentitiesfbecauseftheyfaref
criticizedfinfthefmedia.
D) Althoughfsocialfinequalitiesfexist,ftheyfarefnotfreflectedfinfmedia,fbecauseftherefarefnofdiff
erencesfinftheffrequencyfwithfwhichfvariousfgroupsfarefrepresentedfinfmedia.
Answer:fA
LearningfObjective:f2.1.2fRecognizefhowfeachfofftheffivefelementsfoffthefiSocfmodelfcanfbefusedftof
examinefculturefandfmediafsociologically.
Topic:fiSoc:fCulturefandfMediafDifficultyf
Level:fModerate
SkillfLevel:fUnderstandfthefConcepts
6) Whichfstatementfaccuratelyfdescribesftrendsfinfmassfmediaforganizationsfandfthefpurviewfoffreg
ulatoryfinstitutionsfchargedfwithfoverseeingftheirfcontentfandfaccuracyfoverftime?
A) Massfmediafinstitutionsfhavefbecomefsmallerfandfmorefdecentralized,fandfsofhasfthefpurviewfoffr
egulatoryfinstitutions.
B) Massfmediafinstitutionsfhavefbecomeflargerfandfmorefpowerful,fandfsofhasfthefpurviewfoffreg
ulatoryfinstitutions.
C) Massfmediafinstitutionsfhavefbecomeflargerfandfmorefpowerful,fwhilefthefpurviewfoffreg
ulatoryfinstitutionsfhasfshrunk.
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f f f f f f f f f
D) Thefpurviewfoffregulatoryfinstitutionsfhasfbeenfexpanded,fwhichfhasfcausedfmassfmediafins
titutionsftofshrink.
Answer:fC
LearningfObjective:f2.1.2fRecognizefhowfeachfofftheffivefelementsfoffthefiSocfmodelfcanfbefusedftof
examinefculturefandfmediafsociologically.
Topic:fiSoc:fCulturefandfMediafDifficultyf
Level:fModerate
SkillfLevel:fRememberfthefFacts
7) Whichfaccuratelyfdescribesfrecentftrendsfinfhowfwefarefinteractingfwithfmedia?
A) Allfoffourfinteractionsfincreasinglyftakefplacefthroughfmedia,ffromfpayingfbillsftofshoppingftofinte
ractingfwithfprofessors.
B) Peoplefarefincreasinglyfignoringfmedia,fpreferringftofexperiencefthefworldfdirectly.
C) Althoughfmediaftechnologiesfhavefchangedfdramatically,ftheyfhavefnotfchangedfhowfwefint
eract.
D) Manyfoffourfinteractionsfnowfoccurfthroughfmedia,fbutfsocialfinteractionfstillfmostlyftakesfpla
ceffaceftofface.
Answer:fA
LearningfObjective:f2.1.2fRecognizefhowfeachfofftheffivefelementsfoffthefiSocfmodelfcanfbefusedftof
examinefculturefandfmediafsociologically.
Topic:fiSoc:fCulturefandfMediafDifficultyf
Level:fModerate
SkillfLevel:fRememberfthefFacts
8) Whatfisfculturefshock?
A) afsuddenfshiftfinfculturalfvaluesfdueftofafpoliticalftransition
B) thefusefoffhighlyfcontroversialfcontentfinfmedia,fsuchfasfgruesomefimagery
C) affeelingfoffdisorientationfwhenfthefculturalfmarkersfwefrelyfonftofhelpfusfknowfwherefwefarefandf
howftofactfhavefsuddenlyfchanged
D) afsuddenfimmersionfinfafculturalftextfoverfafshortfperiod,fsuchfasfbinge-
watchingfaftelevisionfshowfonline
Answer:fC
LearningfObjective:f2.1.3fExplainfhowfethnocentrismfandfculturalfrelativismfleadftofdifferentfunderstan
dingsfoffculturalfdiversity.
Topic:fCulturefandfIdentity:fDiversityfandfUniversalityfDifficultyf
Level:fEasy
SkillfLevel:fRememberfthefFacts
9) Arefsociologistsfmoreflikelyftofadvocatefculturalfrelativismforfethnocentrism,fandfwhy?
A) ethnocentrism,fbecausefitfarguesfthatfsomefculturesfarefrelativelyfsuperiorftofothers,fasfres
earchfsuggests
B) neither,fasftherefhasfnotfbeenfenoughfresearchfforfmostfsociologistsftoftakefafpositionfbetweenftheft
wo
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