BCOM Chapter 9 Assignment Questions and Answers

BCOM Chapter 9 Assignment Questions and Answers Persuading Employees to Drive More Safely Which of the following would be the best subject line for your message? Protecting Our Neighbors by Driving Safely Which of the following would be the best opening sentence to use for the message? Did you know that over 20 children live in our neighborhood? Which of the following would be the best use of a logical appeal? Cite statistics on how dangerous even a slow-moving car is to pedestrians. Which of the following is the best advice about using emotional appeal in this message? Use emotional appeal that will enable readers to care about their neighbors. Which of the following would be the best way to end the message? So please keep our neighbors in mind when leaving work, and drive safely. Enjoying the SkyLounge Club Given the intended readers, which of the following would make the best central appeal of the message? You can relax or catch up on business comfortably between flights. Which of the following would make the best subject line for this message? Enjoy the SkyLounge Club on your next trip Which of the following would make the best opening sentence for this message? Plush seats, a quiet environment, complimentary food and beverages, personalized attention—they're all waiting for you in Sky Airlines' SkyLounge. Which of the following descriptions of the SkyLounge is the best example of scenario painting? You can experience a serene environment where you can check your emails, make phone calls—or just sit back and relax. Which of the following has the best you-viewpoint and positive emphasis? You'll pay just $90 for your 30-day membership—and you can apply this amount to an annual membership if you decide to continue enjoying the SkyLounge Club. Proposing a Company Purchase Which of the following would be the best title for this proposal? Growing Our Business and Increasing Customer Loyalty through Customation What type of proposal will this be? both unsolicited and internal The best place to include examples of how Customation can help the company will be the benefits section. Which of the following sentences is true? You can, and should, point out the flaws of the current system in the "Need" section. Which would be the best way to acknowledge that the owners are currently building an expensive addition to the facility? Say that the timing is perfect for CRM software so that the additional customers who will be accommodated by the larger club will be managed as profitably as possible.