GEB 3213 Exam 2 (Trammell)
What iiare iithe ii3 iikey iisteps iito iipersuasive iimessages ii(what iimust iiyou iiknow)? ii-
iiAnswers ii-1. iiKnow iithe iiProduct- iibenefits, iikey iifeatures, iicost
2. iiKnow iithe iiAudience- iicommonalties iiand iithe iiemotional iivs iilogical iiappeal
3. iiKnow iithe iiDesired iiAction
What iiis iithe iiAIDA iiFormat? ii- iiAnswers ii-A- iigrab iiattention
I- iiintroduce iiand iiarouse iiinterest
D- iicreate iidesire iithrough iievidence
A- iirequest iiaction
What iisome iiways iito iiGrab iiAttention? ii- iiAnswers ii-1. iiProvocative iiQuestion
2. iiStartling iiFact
3. iiStriking iiStory
4. iiPowerful iiQuote iiby iiExpert/Famous iiperson
What iiare iithe ii4 iiSelf-Esteem iiAppeals? ii- iiAnswers ii-1. iiPraise iipast iiaction
2. iiUse iiquantitative iiinfo
3. iiShow iihow iimuch iisupport iiis iineeded
4. iiGive iia iicompliment
What iiare iithe ii3 iiother iiEmotional iiAppeals? ii- iiAnswers ii-1. iiUse iiScarcity
2. iiUse iiSocial iiProof
3. iiUse iiReciprocity
In iithe iiUS iiwhat ii3 iirhetorical iiappeals iifound iiin iisales iiletters? ii- iiAnswers ii-1.
iiPatriotism
2. iiVanity
3. iiNationalism
How iidoes iiUS iiand iiCanadian iisales iiletters iicompare? ii- iiAnswers ii-Canada iiavoids
iiemotional iilanguage, iiwhere iias iiUS iiuses ii"dear iifriend" iiand ii"congratulations" iito
iicreate iia iifriendly iibond
In iithe iiUS iiwhat iiis iithe iicommon iiform iifor iiroutine iimessages? ii- iiAnswers ii-Direct
iiApproach. iiEmail iiis iiused iifor iiinternal iiMessages
What iiis iithe iiformat iifor iiinternal iivs iiexternal iimessages? ii- iiAnswers ii-Internal: iimemo
iiformat
External: iiletter iiformat
, What iiare iithe ii3 iigood iiletter iiwriting iistandards iiin iithe iiUS? ii- iiAnswers ii-1. iiClear
iiContent
2. iiProper iiForm
3. iiPositive iiTone
What iiis iithe iibasic iiformat iifor iiusing iithe iidirect iiapproach iiin iiroutine iimessages? ii-
iiAnswers ii-1st iiP: iimain iipurpose
2nd iiP: iidescription iior iiexplanation
3rd iiP: iiPositive iior iiNatural iicourteous iiclosing iithat iiasks iifor iiaction
What iiare iisome iicommon iitypes iiof iiDirect iiRequests? ii- iiAnswers ii-1. iiInformation
iiRequests
2. iiOrder iiRequests
3. iiClaim iiRequests
Do iinot iineed iito iiuse iia iiquestion iimark
How iido iiyou iiformat iiGranting iia iiClaim? ii- iiAnswers ii-1. iiOpen iiwith iiPositive
2. iiExplain iithe iiSituation
3. iiClose iiresponse iito iiclaim
What iiare iithe iitop ii4 iithings iito iiavoid iiin iithe iibody iiof iia iiletter? ii- iiAnswers ii-1. iiAvoid
iiunrealistic iipromises.
2. iiAvoid iiblaming iiindividuals iior iidepartments.
3. iiNever iiblame iicustomers ii
4. iiAvoid iinegative iilanguage
How iidoes iiSouth iiKorea's iiapproach iitowards iiroutine iimessages iidiffer? ii- iiAnswers ii--
Emotion iidriven iiand iitouch iisensitive
-Indirect
-Buffering
-Personalizing iioccurs
How iidoes iiChina's iiapproach iitowards iithe iiroutine iimessages iidiffer? ii- iiAnswers ii--
Indirect
-Start iiwith iiideas iior iilife iiexperiences ii
-Qing ii(persuasion), iiLi ii(truth), iiJing ii(natural iiworld
How iidoes iithe iiArabic iiapproach iitowards iiroutine iimessages iidiffer? ii- iiAnswers ii--
Passion iiand iiexuberance
-Figures iiof iispeech
-self iipraise
What iiis iiParalanguage? ii- iiAnswers ii--Vocal iiqualifiers ii(pitch, iivolume, iivelocity)
-Vocalizations ii(nonword iivocalizers iiand iifillers)
What iiare iithe ii3 iikey iisteps iito iipersuasive iimessages ii(what iimust iiyou iiknow)? ii-
iiAnswers ii-1. iiKnow iithe iiProduct- iibenefits, iikey iifeatures, iicost
2. iiKnow iithe iiAudience- iicommonalties iiand iithe iiemotional iivs iilogical iiappeal
3. iiKnow iithe iiDesired iiAction
What iiis iithe iiAIDA iiFormat? ii- iiAnswers ii-A- iigrab iiattention
I- iiintroduce iiand iiarouse iiinterest
D- iicreate iidesire iithrough iievidence
A- iirequest iiaction
What iisome iiways iito iiGrab iiAttention? ii- iiAnswers ii-1. iiProvocative iiQuestion
2. iiStartling iiFact
3. iiStriking iiStory
4. iiPowerful iiQuote iiby iiExpert/Famous iiperson
What iiare iithe ii4 iiSelf-Esteem iiAppeals? ii- iiAnswers ii-1. iiPraise iipast iiaction
2. iiUse iiquantitative iiinfo
3. iiShow iihow iimuch iisupport iiis iineeded
4. iiGive iia iicompliment
What iiare iithe ii3 iiother iiEmotional iiAppeals? ii- iiAnswers ii-1. iiUse iiScarcity
2. iiUse iiSocial iiProof
3. iiUse iiReciprocity
In iithe iiUS iiwhat ii3 iirhetorical iiappeals iifound iiin iisales iiletters? ii- iiAnswers ii-1.
iiPatriotism
2. iiVanity
3. iiNationalism
How iidoes iiUS iiand iiCanadian iisales iiletters iicompare? ii- iiAnswers ii-Canada iiavoids
iiemotional iilanguage, iiwhere iias iiUS iiuses ii"dear iifriend" iiand ii"congratulations" iito
iicreate iia iifriendly iibond
In iithe iiUS iiwhat iiis iithe iicommon iiform iifor iiroutine iimessages? ii- iiAnswers ii-Direct
iiApproach. iiEmail iiis iiused iifor iiinternal iiMessages
What iiis iithe iiformat iifor iiinternal iivs iiexternal iimessages? ii- iiAnswers ii-Internal: iimemo
iiformat
External: iiletter iiformat
, What iiare iithe ii3 iigood iiletter iiwriting iistandards iiin iithe iiUS? ii- iiAnswers ii-1. iiClear
iiContent
2. iiProper iiForm
3. iiPositive iiTone
What iiis iithe iibasic iiformat iifor iiusing iithe iidirect iiapproach iiin iiroutine iimessages? ii-
iiAnswers ii-1st iiP: iimain iipurpose
2nd iiP: iidescription iior iiexplanation
3rd iiP: iiPositive iior iiNatural iicourteous iiclosing iithat iiasks iifor iiaction
What iiare iisome iicommon iitypes iiof iiDirect iiRequests? ii- iiAnswers ii-1. iiInformation
iiRequests
2. iiOrder iiRequests
3. iiClaim iiRequests
Do iinot iineed iito iiuse iia iiquestion iimark
How iido iiyou iiformat iiGranting iia iiClaim? ii- iiAnswers ii-1. iiOpen iiwith iiPositive
2. iiExplain iithe iiSituation
3. iiClose iiresponse iito iiclaim
What iiare iithe iitop ii4 iithings iito iiavoid iiin iithe iibody iiof iia iiletter? ii- iiAnswers ii-1. iiAvoid
iiunrealistic iipromises.
2. iiAvoid iiblaming iiindividuals iior iidepartments.
3. iiNever iiblame iicustomers ii
4. iiAvoid iinegative iilanguage
How iidoes iiSouth iiKorea's iiapproach iitowards iiroutine iimessages iidiffer? ii- iiAnswers ii--
Emotion iidriven iiand iitouch iisensitive
-Indirect
-Buffering
-Personalizing iioccurs
How iidoes iiChina's iiapproach iitowards iithe iiroutine iimessages iidiffer? ii- iiAnswers ii--
Indirect
-Start iiwith iiideas iior iilife iiexperiences ii
-Qing ii(persuasion), iiLi ii(truth), iiJing ii(natural iiworld
How iidoes iithe iiArabic iiapproach iitowards iiroutine iimessages iidiffer? ii- iiAnswers ii--
Passion iiand iiexuberance
-Figures iiof iispeech
-self iipraise
What iiis iiParalanguage? ii- iiAnswers ii--Vocal iiqualifiers ii(pitch, iivolume, iivelocity)
-Vocalizations ii(nonword iivocalizers iiand iifillers)
