1
English: summary
Inhoudsopgave
Unit 1: Market research..................................................................................2
Market research methods............................................................................................... 2
Working with focus groups.............................................................................................. 3
Vocabulary:.................................................................................................................. 3
Grammar:.................................................................................................................... 3
Carrying out a needs analysis......................................................................................... 5
Leading and open questions........................................................................................5
Two approaches to carrying out a needs analysis........................................................5
Functional language.................................................................................................... 6
Reports – Summary findings........................................................................................... 7
Vocabulary.................................................................................................................. 7
Skills – writing a summary........................................................................................... 7
Grammar..................................................................................................................... 7
Unit 2: Give and Take......................................................................................8
Manager or mentor......................................................................................................... 8
Vocabulary.................................................................................................................. 8
Kindness or success........................................................................................................ 9
Vocabulary.................................................................................................................. 9
Grammar..................................................................................................................... 9
Changing an agreement............................................................................................... 12
Two approaches to changing an agreement..............................................................12
Collaboration................................................................................................................ 12
Vocabulary................................................................................................................ 12
Functional language.................................................................................................. 12
Emails – stating requirements.......................................................................................13
Vocabulary................................................................................................................ 13
Skills.......................................................................................................................... 13
Unit 3: Money Matters..................................................................................15
Mobile banking............................................................................................................. 15
Vocabulary................................................................................................................ 15
Managing money.......................................................................................................... 16
Vocabulary................................................................................................................ 16
Grammar................................................................................................................... 16
Presentation styles....................................................................................................... 17
Vocabulary................................................................................................................ 17
Two presentation styles............................................................................................. 17
Defending your ideas.................................................................................................... 18
Vocabulary................................................................................................................ 18
Skills.......................................................................................................................... 18
,2
Functional language.................................................................................................. 18
Letter of complaint....................................................................................................... 19
Vocabulary................................................................................................................ 19
Skills – letter of complaint......................................................................................... 19
Unit 4: Challenges........................................................................................21
Environmental challenges............................................................................................. 21
Vocabulary................................................................................................................ 21
Cyber challenges.......................................................................................................... 22
Vocabulary................................................................................................................ 22
Grammar – perfect aspect......................................................................................... 23
Saying ‘no’ firmly and politely......................................................................................25
Vocabulary................................................................................................................ 25
Two approaches to saying ‘no’ firmly and politely.....................................................26
Challenging conversations............................................................................................26
Vocabulary................................................................................................................ 26
Unit 1: Market research
Market research methods
Vocabulary: (definition and translation if needed)
Customer satisfaction a measure of how happy customers feel
when they do business with a company
Desk research a type of market research that involves
collecting and examining information that
already exists and is easy to get
Focus groups a group of people brought together to
discuss what they think about a particular
product, advertisement, or subject, as part
of a company's market research
In-depth interviews an interview done carefully and in great
detail
To launch a product to introduce a new product
Online survey an online examination of opinions,
behaviour, etc.
Target audience a particular group of people to which an
advertisement, a product, a website or a
television or radio programme is directed:
Quantitative relating to amounts or numbers, rather than
to the quality or standard of something
Product tester someone who tries out something new to
determine how well it performs
Impact the effect or influence that an event,
, 3
situation has on someone or something
Respondent someone who answers a set of questions,
especially in a survey:
Gauge to judge how people feel about something,
what they are likely to do, or the effect that
something is likely to have on them:
Researcher someone who studies a subject
Qualitative relating to the quality or standard of
something rather than the quantity
To gather to get information from different places and
put it together in one place
Viable used to describe something that is realistic
and therefore may succeed
Data analysis careful examination of specific information
in order to understand it better or to find an
answer to a question
Sample size a small amount of something that shows
you what the rest is or should be like
Working with focus groups
Vocabulary:
Diverse Very different from each other
Participants People who take part in an activity or event
Criteria, criterion Standards to judge something
Target customers, audience A specific group which a product or service
is aimed at
Moderator Someone whose job is to control a
discussion between people
Profit money that you gain by selling things or
doing business, after your costs have been
paid
Grammar:
Question tags
Definition
He is a nice colleague. He is a nice colleague, isn't he?
Ms. Suarez knows what to do. Ms. Suarez knows what to do, doesn't she?
English: summary
Inhoudsopgave
Unit 1: Market research..................................................................................2
Market research methods............................................................................................... 2
Working with focus groups.............................................................................................. 3
Vocabulary:.................................................................................................................. 3
Grammar:.................................................................................................................... 3
Carrying out a needs analysis......................................................................................... 5
Leading and open questions........................................................................................5
Two approaches to carrying out a needs analysis........................................................5
Functional language.................................................................................................... 6
Reports – Summary findings........................................................................................... 7
Vocabulary.................................................................................................................. 7
Skills – writing a summary........................................................................................... 7
Grammar..................................................................................................................... 7
Unit 2: Give and Take......................................................................................8
Manager or mentor......................................................................................................... 8
Vocabulary.................................................................................................................. 8
Kindness or success........................................................................................................ 9
Vocabulary.................................................................................................................. 9
Grammar..................................................................................................................... 9
Changing an agreement............................................................................................... 12
Two approaches to changing an agreement..............................................................12
Collaboration................................................................................................................ 12
Vocabulary................................................................................................................ 12
Functional language.................................................................................................. 12
Emails – stating requirements.......................................................................................13
Vocabulary................................................................................................................ 13
Skills.......................................................................................................................... 13
Unit 3: Money Matters..................................................................................15
Mobile banking............................................................................................................. 15
Vocabulary................................................................................................................ 15
Managing money.......................................................................................................... 16
Vocabulary................................................................................................................ 16
Grammar................................................................................................................... 16
Presentation styles....................................................................................................... 17
Vocabulary................................................................................................................ 17
Two presentation styles............................................................................................. 17
Defending your ideas.................................................................................................... 18
Vocabulary................................................................................................................ 18
Skills.......................................................................................................................... 18
,2
Functional language.................................................................................................. 18
Letter of complaint....................................................................................................... 19
Vocabulary................................................................................................................ 19
Skills – letter of complaint......................................................................................... 19
Unit 4: Challenges........................................................................................21
Environmental challenges............................................................................................. 21
Vocabulary................................................................................................................ 21
Cyber challenges.......................................................................................................... 22
Vocabulary................................................................................................................ 22
Grammar – perfect aspect......................................................................................... 23
Saying ‘no’ firmly and politely......................................................................................25
Vocabulary................................................................................................................ 25
Two approaches to saying ‘no’ firmly and politely.....................................................26
Challenging conversations............................................................................................26
Vocabulary................................................................................................................ 26
Unit 1: Market research
Market research methods
Vocabulary: (definition and translation if needed)
Customer satisfaction a measure of how happy customers feel
when they do business with a company
Desk research a type of market research that involves
collecting and examining information that
already exists and is easy to get
Focus groups a group of people brought together to
discuss what they think about a particular
product, advertisement, or subject, as part
of a company's market research
In-depth interviews an interview done carefully and in great
detail
To launch a product to introduce a new product
Online survey an online examination of opinions,
behaviour, etc.
Target audience a particular group of people to which an
advertisement, a product, a website or a
television or radio programme is directed:
Quantitative relating to amounts or numbers, rather than
to the quality or standard of something
Product tester someone who tries out something new to
determine how well it performs
Impact the effect or influence that an event,
, 3
situation has on someone or something
Respondent someone who answers a set of questions,
especially in a survey:
Gauge to judge how people feel about something,
what they are likely to do, or the effect that
something is likely to have on them:
Researcher someone who studies a subject
Qualitative relating to the quality or standard of
something rather than the quantity
To gather to get information from different places and
put it together in one place
Viable used to describe something that is realistic
and therefore may succeed
Data analysis careful examination of specific information
in order to understand it better or to find an
answer to a question
Sample size a small amount of something that shows
you what the rest is or should be like
Working with focus groups
Vocabulary:
Diverse Very different from each other
Participants People who take part in an activity or event
Criteria, criterion Standards to judge something
Target customers, audience A specific group which a product or service
is aimed at
Moderator Someone whose job is to control a
discussion between people
Profit money that you gain by selling things or
doing business, after your costs have been
paid
Grammar:
Question tags
Definition
He is a nice colleague. He is a nice colleague, isn't he?
Ms. Suarez knows what to do. Ms. Suarez knows what to do, doesn't she?
