Inhoudsopgave
Design School................................................................................................2
Planning School.............................................................................................3
Positioning school..........................................................................................4
Entrepreneurial School...................................................................................5
Cognitive “School”.........................................................................................6
Learning School............................................................................................. 8
Cultural School............................................................................................. 10
Environmental School...................................................................................11
Configurational school..................................................................................12
, Design School
o Spider
o Process of conception (creation of idea in the mind)
Strategy
o Strategy as fully formulated
perspective (grand strategy)
o Deliberate, conscious thought, controlled
(learned formal)
o One person (CEO), so unique, simple, informal
(centrally formulated). Content-process-> Creative act.
o Implementation after formulation (inflexible)
o Structure follows strategy (strategy = fixed and determines long
term goals & allocation of resources)
Environment
o Navigate through, do not interact with it
o Not changeable
o SWOT (new threats/opportunities, no existing competitors –
prosperity)
o Fit between external opportunities and internal environment
o Organizations look much alike, the difference from competitors
comes from internal strengths
o Environment is predictable/fully understanable (since strategy is
fixed for long-term)
Strategist
o CEO is economic man/ homo economicus (has complete
information/capacity to process this)
o Gathers, analysis, organizes information.
o Characteristics determine firms strategy
Limits
o Structure follows strategy = unrealistic / inflexible
o Universality (SWOT) seeking for unique strategies, with universal
tool.
o Ignores capacity to learn (fixed, long-term) (no bottom-up)
o Separation thinking /acting
o Bounded rationality of CEO (boundaries cognitive capability & time)
Most applicable
Design School................................................................................................2
Planning School.............................................................................................3
Positioning school..........................................................................................4
Entrepreneurial School...................................................................................5
Cognitive “School”.........................................................................................6
Learning School............................................................................................. 8
Cultural School............................................................................................. 10
Environmental School...................................................................................11
Configurational school..................................................................................12
, Design School
o Spider
o Process of conception (creation of idea in the mind)
Strategy
o Strategy as fully formulated
perspective (grand strategy)
o Deliberate, conscious thought, controlled
(learned formal)
o One person (CEO), so unique, simple, informal
(centrally formulated). Content-process-> Creative act.
o Implementation after formulation (inflexible)
o Structure follows strategy (strategy = fixed and determines long
term goals & allocation of resources)
Environment
o Navigate through, do not interact with it
o Not changeable
o SWOT (new threats/opportunities, no existing competitors –
prosperity)
o Fit between external opportunities and internal environment
o Organizations look much alike, the difference from competitors
comes from internal strengths
o Environment is predictable/fully understanable (since strategy is
fixed for long-term)
Strategist
o CEO is economic man/ homo economicus (has complete
information/capacity to process this)
o Gathers, analysis, organizes information.
o Characteristics determine firms strategy
Limits
o Structure follows strategy = unrealistic / inflexible
o Universality (SWOT) seeking for unique strategies, with universal
tool.
o Ignores capacity to learn (fixed, long-term) (no bottom-up)
o Separation thinking /acting
o Bounded rationality of CEO (boundaries cognitive capability & time)
Most applicable
