Test Bank
Ch. 1: Doing Business in Digital Times
Multiple Choice questions
1. Food manufacturers must be able to trace all ingredients ________ in case of contamination or recall.
a. Along the_ir supply chain
b. In processed products the_y sell
c. Imported from outside North America
d. In perishable food the_y export
Ans:: A
Diff:: Medium
: Ch. Snapshot and Opening Case
Learning Objective: Provide a real-world example of doing business in digital times.
: Use of information technology
2. ________ are data visualizations that display the_ current status of key performance indicators in easy-to-
understand formats:
a. Predictions
b. Dashboards
c. Digital models
d. Real-time reports
Ans:: B
Diff:: Easy
: Ch. Snapshot and Opening Case
1
,Test Bank
Learning Objective: Provide a real-world example of doing business in digital times.
: Use of information technology
3. A top concern of well-established corporations, global financial institutions, born-on-the_-Web retailers, and
government agencies is how to design the_ir digital business models in order to do all of the_ following,
except:
a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
Ans:: C
Diff:: Medium
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Analytic skills
4. Forrester research repeatedly confirms the_re is a strong relationship between the_ quality of a firm's
________, which in turn increases revenue.
a. Mobile apps and business transactions
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
Ans:: D
Diff:: Hard
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
2
,Test Bank
: Use of information technology
5. Enterprises can acquire the_ latest business apps and digital services as the_y are needed and without
large upfront investments by switching from owning IT resources to ________.
a. cloud computing
b. private data centers
c. data synchronization
d. machine-to-machine technology
Ans:: A
Diff:: Medium
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Use of information technology
3
, Test Bank
6. Amazon Elastic Compute Cloud, known as EC2, eliminates the_ need to invest in hardware up front, so
companies can develop and deploy applications faster. EC2 reduces the_ time it takes to acquire server
space from ________.
a. weeks to minutes
b. weeks to days
c. months to weeks
d. months to days
Ans:: A
Diff:: Medium
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Use of information technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable real-time data
________.
a. over short distances
b. via radio signals
c. using cloud services
d. via databases
Ans:: B
Diff:: Hard
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Reflective thinking skills
8. An estimated ________ % of big data are unstructured.
a. 25
4
Ch. 1: Doing Business in Digital Times
Multiple Choice questions
1. Food manufacturers must be able to trace all ingredients ________ in case of contamination or recall.
a. Along the_ir supply chain
b. In processed products the_y sell
c. Imported from outside North America
d. In perishable food the_y export
Ans:: A
Diff:: Medium
: Ch. Snapshot and Opening Case
Learning Objective: Provide a real-world example of doing business in digital times.
: Use of information technology
2. ________ are data visualizations that display the_ current status of key performance indicators in easy-to-
understand formats:
a. Predictions
b. Dashboards
c. Digital models
d. Real-time reports
Ans:: B
Diff:: Easy
: Ch. Snapshot and Opening Case
1
,Test Bank
Learning Objective: Provide a real-world example of doing business in digital times.
: Use of information technology
3. A top concern of well-established corporations, global financial institutions, born-on-the_-Web retailers, and
government agencies is how to design the_ir digital business models in order to do all of the_ following,
except:
a. Deliver an incredible customer experience
b. Improve profitability
c. Implement cloud computing
d. Increase market share
Ans:: C
Diff:: Medium
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Analytic skills
4. Forrester research repeatedly confirms the_re is a strong relationship between the_ quality of a firm's
________, which in turn increases revenue.
a. Mobile apps and business transactions
b. IoT capabilities and KPIs
c. Business model and marketing efforts
d. Customer experience and loyalty
Ans:: D
Diff:: Hard
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
2
,Test Bank
: Use of information technology
5. Enterprises can acquire the_ latest business apps and digital services as the_y are needed and without
large upfront investments by switching from owning IT resources to ________.
a. cloud computing
b. private data centers
c. data synchronization
d. machine-to-machine technology
Ans:: A
Diff:: Medium
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Use of information technology
3
, Test Bank
6. Amazon Elastic Compute Cloud, known as EC2, eliminates the_ need to invest in hardware up front, so
companies can develop and deploy applications faster. EC2 reduces the_ time it takes to acquire server
space from ________.
a. weeks to minutes
b. weeks to days
c. months to weeks
d. months to days
Ans:: A
Diff:: Medium
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Use of information technology
7. Machine-to-machine (M2M) technology enables sensor-embedded products to share reliable real-time data
________.
a. over short distances
b. via radio signals
c. using cloud services
d. via databases
Ans:: B
Diff:: Hard
: Every Business is a Digital Business
Learning Objective: Describe the_ use of digital technology in every facet of business and how digital channels
are being leveraged.
: Reflective thinking skills
8. An estimated ________ % of big data are unstructured.
a. 25
4
