Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+)

Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+) Principles of Marketing Kotler/Armstrong Comprehensive Exam || All Chapters’ Questions & Answers (Graded A+) Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor is called _______________. A) advertising B) public relations (PR) C) sales promotion D) direct marketing - ANSWER - C) sales promotion The strategic blending of such things as advertising, personal selling, and direct marketing is referred to as __________. A) marketing mix B) promotion mix C) distribution mix D) wholesaling - ANSWER - B) promotion mix Promotion is shifting away from segmented marketing toward more mass marketing. True or False? - ANSWER - False: promotion is becoming more segmented. _________ involves identifying the target audience and shaping a well-coordinated promotional program to obtain the desired audience response. A) advertising B) promotion C) integrated marketing communication (IMC) D) direct marketing - ANSWER - C) integrated marketing communication (IMC) Which of the following are the two major communication tools of the communications process? A) the senders and the receivers B) the message and the media C) encoding and noise D) the media and encoding - ANSWER - B) the message and the media *think of flow chart* A marketing communicator starts with a clear target audience in mind. True or False? - ANSWER - True Awareness, knowledge, and liking are three of the six stages of ___________. A) seller-readiness B) buyer-readiness C) direct marketing D) promotion - ANSWER - B) buyer-readiness The AIDA model includes which four steps? A) action, interest, do, advertise B) advertise, interest, desire, addition C) action, interest, demand, allocate D) attention, interest, desire, action - ANSWER - D) attention, interest, desire, action Which of the following is a type of message appeal frequently used by marketers?