MARKETING
TENTAMENVOORBEREIDI
NG
INHOUDSOPGAVE
Modellen.................................................................................................................................................................................................................3
Naam...............................................................................................................................................................................................................3
Model..............................................................................................................................................................................................................3
Doel.................................................................................................................................................................................................................3
Theorie....................................................................................................................................................................................................................6
Naam...............................................................................................................................................................................................................6
Theorie............................................................................................................................................................................................................6
Doel.................................................................................................................................................................................................................6
Rijtjes......................................................................................................................................................................................................................8
Ontstaan van marketing.................................................................................................................................................................................8
Soorten marketingconcepten.........................................................................................................................................................................8
Nieuwe marketingvormen..............................................................................................................................................................................8
Cross-channeling in gebruik............................................................................................................................................................................8
Customer experience model rijtje..................................................................................................................................................................8
Concepten vanuit Online marketing strategie...............................................................................................................................................8
Marketing p’s > 4 marketing c’s......................................................................................................................................................................8
Web indeling.................................................................................................................................................................................................10
10C model.....................................................................................................................................................................................................10
Marketing funnel..........................................................................................................................................................................................10
Online funnel................................................................................................................................................................................................10
Sociale media type........................................................................................................................................................................................10
Social media marketing vormen...................................................................................................................................................................10
Email funnel..................................................................................................................................................................................................11
Vormen van emailmarketing........................................................................................................................................................................11
Soorten webvertising....................................................................................................................................................................................11
Manieren van webvertising..........................................................................................................................................................................11
type webvertising.........................................................................................................................................................................................11
Soorten mobiele apps...................................................................................................................................................................................11
Feiten....................................................................................................................................................................................................................12
Vragen voorbereiding...........................................................................................................................................................................................13
Contentstrategie...............................................................................................................................................................................................13
Te testen aan de hand van...........................................................................................................................................................................13
, Hulpvragen....................................................................................................................................................................................................13
Antwoordstructuur.......................................................................................................................................................................................13
Extra Theorie.................................................................................................................................................................................................13
Social media plan..............................................................................................................................................................................................14
Te testen aan de hand van...........................................................................................................................................................................14
Hulpvragen....................................................................................................................................................................................................14
Antwoord structuur......................................................................................................................................................................................14
Extra Theorie.................................................................................................................................................................................................14
E-mail marketing...............................................................................................................................................................................................15
Vormgeven aan de hand van........................................................................................................................................................................15
Hulpvragen....................................................................................................................................................................................................15
Antwoord structuur......................................................................................................................................................................................15
Extra Theorie.................................................................................................................................................................................................15
Doelgroep kiezen..............................................................................................................................................................................................16
Aan de hand van...........................................................................................................................................................................................16
Boodschap kiezen.............................................................................................................................................................................................16
Aan de hand van...........................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Concept maken.................................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Moment van benaderen kiezen.......................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Mobiel inzetten.................................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Webvertising inzetten.......................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
, MODELLEN
NAAM MODEL DOEL
Klantenpiramide Bepalen welke klanten
belangrijk zijn.
Toegepaste strategie hanteren.
Piramide van Media: commercials
influencers en Social influencers: mensen met
ambassadors groot publiek
Brand ambassadors: mensen
die het aan hun persoonlijke
vrienden/ familie vertellen.
Mensen worden beinvloed
door het gedrag van anderen.
Swot analyse
Ansoff matrix Markten – producten
Bestaand – nieuw
Marktpenetratie
Productontwikkeling
Diversificatie
Market Development
TENTAMENVOORBEREIDI
NG
INHOUDSOPGAVE
Modellen.................................................................................................................................................................................................................3
Naam...............................................................................................................................................................................................................3
Model..............................................................................................................................................................................................................3
Doel.................................................................................................................................................................................................................3
Theorie....................................................................................................................................................................................................................6
Naam...............................................................................................................................................................................................................6
Theorie............................................................................................................................................................................................................6
Doel.................................................................................................................................................................................................................6
Rijtjes......................................................................................................................................................................................................................8
Ontstaan van marketing.................................................................................................................................................................................8
Soorten marketingconcepten.........................................................................................................................................................................8
Nieuwe marketingvormen..............................................................................................................................................................................8
Cross-channeling in gebruik............................................................................................................................................................................8
Customer experience model rijtje..................................................................................................................................................................8
Concepten vanuit Online marketing strategie...............................................................................................................................................8
Marketing p’s > 4 marketing c’s......................................................................................................................................................................8
Web indeling.................................................................................................................................................................................................10
10C model.....................................................................................................................................................................................................10
Marketing funnel..........................................................................................................................................................................................10
Online funnel................................................................................................................................................................................................10
Sociale media type........................................................................................................................................................................................10
Social media marketing vormen...................................................................................................................................................................10
Email funnel..................................................................................................................................................................................................11
Vormen van emailmarketing........................................................................................................................................................................11
Soorten webvertising....................................................................................................................................................................................11
Manieren van webvertising..........................................................................................................................................................................11
type webvertising.........................................................................................................................................................................................11
Soorten mobiele apps...................................................................................................................................................................................11
Feiten....................................................................................................................................................................................................................12
Vragen voorbereiding...........................................................................................................................................................................................13
Contentstrategie...............................................................................................................................................................................................13
Te testen aan de hand van...........................................................................................................................................................................13
, Hulpvragen....................................................................................................................................................................................................13
Antwoordstructuur.......................................................................................................................................................................................13
Extra Theorie.................................................................................................................................................................................................13
Social media plan..............................................................................................................................................................................................14
Te testen aan de hand van...........................................................................................................................................................................14
Hulpvragen....................................................................................................................................................................................................14
Antwoord structuur......................................................................................................................................................................................14
Extra Theorie.................................................................................................................................................................................................14
E-mail marketing...............................................................................................................................................................................................15
Vormgeven aan de hand van........................................................................................................................................................................15
Hulpvragen....................................................................................................................................................................................................15
Antwoord structuur......................................................................................................................................................................................15
Extra Theorie.................................................................................................................................................................................................15
Doelgroep kiezen..............................................................................................................................................................................................16
Aan de hand van...........................................................................................................................................................................................16
Boodschap kiezen.............................................................................................................................................................................................16
Aan de hand van...........................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Concept maken.................................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Moment van benaderen kiezen.......................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Mobiel inzetten.................................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
Webvertising inzetten.......................................................................................................................................................................................16
Rekening houden met..................................................................................................................................................................................16
, MODELLEN
NAAM MODEL DOEL
Klantenpiramide Bepalen welke klanten
belangrijk zijn.
Toegepaste strategie hanteren.
Piramide van Media: commercials
influencers en Social influencers: mensen met
ambassadors groot publiek
Brand ambassadors: mensen
die het aan hun persoonlijke
vrienden/ familie vertellen.
Mensen worden beinvloed
door het gedrag van anderen.
Swot analyse
Ansoff matrix Markten – producten
Bestaand – nieuw
Marktpenetratie
Productontwikkeling
Diversificatie
Market Development
