UTK CCI 150 Liberty University -CCI 150 questions with complete solutions

UTK CCI 150 Liberty University -CCI 150 questions with complete solutions Know, generally speaking, who/what owns most major media. - correct answer Mostly businesses. Mostly corporate chains (big or small) Be able to identify the major ways media make money, both from the book and from lecture. - correct answer 1. Advertising 2. Subscription 3. Audience Donations 4. Private support Understand this phrase: the media are pervasive. - correct answer We know what we know through the media. What would life be like without the media? We know what we know because we see it, hear it. Pervasive Media is basically any experience that uses sensors and/or mobile/wireless networks to bring you content (film, music, images, a game...) that's sensitive to your situation - which could be where you are, how you feel, or who you are with. What are the primary types of mass media (three)? Be able to categorize examples. - correct answer printing, electronic, chemical Printing: Books, magazines, newspaper Electronic: Radio, television, internet Chemical: movies Understand and be able to identify and recognize examples of the mass media models discussed in class, especially elitist/populist. - correct answer Populist is popular like reality TV Elitist is good for you and makes you smarter like national geographic Be able to explain economic imperative. - correct answer Having to make money to stay in business What is demassification and why does it happen? - correct answer Demassification is the opposite of mass media. To give a more selected audience and more choice.