Marketing 3410 fully solved 2024

Marketing 3410 personal selling - correct answer interpersonal interactions between buyer and seller to initiate, develop, and enhance customer relationships advantage of personal selling - correct answer immediate customer feedback -talking with buyer before, during and after sale trust-based relationship selling - correct answer salespeople earn customer trust and that their selling strategy meets customer needs and contributes to the creation, communication, and delivery of customer value trust-based relationship selling focuses on - correct answer -solving customer problems -providing opportunities -adding value to biz over extended period trust-based relationship sellings primary focus - correct answer customer and the customer's customer customer value - correct answer customers perception of what they get for what they have to give up ex. benefits from buying a product in exchange for money paid Sales Dialogue - correct answer biz conversations bt buyers and sellers that occur as salespeople attempt to initiate, develop, and enhance customer relationships -customer-focused and have a clear purpose purpose of sales dialogue - correct answer 1. target for further attention 2. clarify situation and buying process