Pardot Specialist Certification Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+

Describe how Pardot tracks visitor and prospect data. : Tracking code embedded on website, landing pages, forms and form handlers, cookies, IP address and DNS reverse lookup, WHOIS IP lookup Describe what a visitor is and limitations to visitor data. : A visitor is an unidentified person to a website, a visitor can be converted into a prospect. Identify the types of visitors data that are collected. : IP address and DNS reverse lookup information, WHOIS lookup on IP to see who owns it, full legal name and geographic location. 2 | P a g e Describe the methods for a visitor to become a prospect. : Capturing information on a form, capturing information on a form handler, capturing information by a landing page, any link click from a Pardot tracked email, producing a redirect URL that has the visitor's email in the URL as a parameter, manual conversion.