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BTEC NATIONAL BUSINESS
UNIT 2 – DEVELOPING A MARKETING CAMPAIGN
PRACTICE ASSESSMENT
SHINE BEAUTY
, Instructions for Learners
Read the Set Task Brief carefully.
This contains the information you need to prepare for the set task.
In Part B you will be given a scenario.
Use this Part A paper to prepare by relating your learning to the specific information given.
You will then be given the set task to complete under supervised conditions. You must work
independently and must not share your work with other learners.
Your teacher/tutor cannot give you feedback during the preparation period.
Set Task Brief
You have been asked to write a proposal for a marketing campaign for a business called Shine
Beauty. The business operates three beauty salons in Cheshire, in the North-West of England.
The business owners want to grow sales and increase the number of new customers.
You are required to use given research independently to analyse the market for beauty salons in the
UK.
This research includes primary and secondary data relating to:
• competitors
• market size, share and structure
• pricing and promotion
• new product development
• target market
• trends
• external influences
• media costs
You are allowed a maximum of two sides of A4 of your individually prepared notes and
you may annotate Part A to support you during the Part B supervised assessment.
BTEC NATIONAL BUSINESS
UNIT 2 – DEVELOPING A MARKETING CAMPAIGN
PRACTICE ASSESSMENT
SHINE BEAUTY
, Instructions for Learners
Read the Set Task Brief carefully.
This contains the information you need to prepare for the set task.
In Part B you will be given a scenario.
Use this Part A paper to prepare by relating your learning to the specific information given.
You will then be given the set task to complete under supervised conditions. You must work
independently and must not share your work with other learners.
Your teacher/tutor cannot give you feedback during the preparation period.
Set Task Brief
You have been asked to write a proposal for a marketing campaign for a business called Shine
Beauty. The business operates three beauty salons in Cheshire, in the North-West of England.
The business owners want to grow sales and increase the number of new customers.
You are required to use given research independently to analyse the market for beauty salons in the
UK.
This research includes primary and secondary data relating to:
• competitors
• market size, share and structure
• pricing and promotion
• new product development
• target market
• trends
• external influences
• media costs
You are allowed a maximum of two sides of A4 of your individually prepared notes and
you may annotate Part A to support you during the Part B supervised assessment.
