HubSpot Study Guide Exam Questions With 100% Verified Answers

HubSpot Study Guide Exam Questions With 100% Verified Answers What is HubSpot's mission statement? - answerHelp millions of companies grow better What does HEART stand for? - answerHumbleEmpatheticAdaptableRemarkableTransparent What tool acts as the core of the HubSpot growth suite and connects all of our tools together? - answerCRM: Marketing, Sales, Service HubSpot's go-to-market strategy can best be described as a ____________ strategy. - answerfreemium Describe what that strategy means. - answerGiving customers a tool for free that is limited until parts are "unlocked' by being paid for. HubSpot started as a _______________ software company but has since evolved into a _________ platform company. - answermarketing, all-in-one What are the 3 stages of the Inbound Methodology? - answerAttract, engage, delight How would you define a buyer persona? - answerSemi-fictional representation of your ideal customer Awareness - answerProspect is experiencing problems they are having. Consideration - answerProspect has defined problem and is researching different ways to solve the problem. Decision - answerDecides on solution and now needs to decide which company is best. The new Inbound Methodology replaces the concept of the funnel with the _____________. - answerflywheel Inbound Marketing works in the current marketplace because the buyer power has shifted from the _______________ to the __________________. - answerseller, buyer What is a lifecycle stage? - answerA contact property that we use to measure someone's readiness to purchase a product or service. What are the 8 life cycle stages? Describe them. - answerSubscriber, lead, MQL, SQL, opportunity, customer, evangelist, other Subscriber - answerSubscribers are contacts who know about you and have opted in to hear from you periodically. Lead - answerLeads have shown more interest in what you offer than subscribers have. Typically a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. Marketing Qualified Lead - answerMarketing Qualified Leads, commonly known as MQLs, are those people who have raised their hands, metaphorically speaking, and identified themselves as more deeply engaged, sales-ready contacts than your usual leads, but who have not yet become fully fledged opportunities. People who have engaged in a qualifying action. Sales Qualified Lead - answerSales Qualified Leads are those that your sales team has accepted as worthy of a direct sales follow up. Opportunity - answerOpportunities are contacts who have become real sales opportunities in your CRM Customer - answerThis is everybody's favorite lifecycle stage: an actual, paying customer. Evangelist - answerEvangelists are those contacts that are advocates for your business. They are usually a small but vocal group who will refer new business to you unsolicited. Other - answerOther is the wildcard lifecycle stage in that it can be used for a variety of scenarios, as defined by your business. Examples of what this stage has been used for include: closed lost opportunities, customer renewals, and key accounts What are the 5 core objects within the CRM and what do they do? - answerContact Record, Company Record, Deals, Tickets, Engagements Contact Record - answerA contact record is a record of a human, it will contain all of the information that we know about them, as well as a timeline of all of the interactions they have had with your business. Company Record - answerRecord of a business or organization that your contacts work at.These records help us organize contacts, and aggregate communications with all contacts at a specific company all in one place. Deals - answerDeals are objects in HubSpot that we use to track the act of selling our product or solution to a potential or current customer. Tickets - answerCentral records used to help your service team handle requests or issues that your customers might have Engagements - answerRepresents a record of communication between your team and your contacts. It could be a phone call, an email, a chat, a task, or even an in person meeting. Engagements can be logged to any of the 4 objects.