,Businessplan Leila Kleijn Food World Utrecht
Summary idea
In need of a place where you would be
able to spend your whole day food-
wise? Look no further! We at Food
World Utrecht offer a large range of
cuisines to either share or keep to your
own. Carving Japanese if your partner
wants some pizza? We have selected 8
cuisines where you could choose out of
loads of different dishes and we even
make our own iced teas.
Food World Utrecht is like the name already is saying, a world restaurant. Our all-day menu
has dishes from all over the world so we offer something for everyone!
Table of contents
Summary idea 2
Table of contents 2
The entrepreneur 3
Personal details 3
Personal motivation 4
Personal qualities 5
Strengths 5
Weaknesses 5
Combining strengths and weaknesses 5
Personal ambition 5
The Company 6
Company details 6
The idea 6
The situation 7
Moodboard 8
Marketing Plan 9
Product 9
Price 9
Place 15
Presentation 15
Promotion 16
Staff and collaboration 16
The market 17
Destep analysis 17
Market research 18
2
, Businessplan Leila Kleijn Food World Utrecht
Competition analysis 18
Trends and Developments 19
Image of the market 20
Target audience 20
Company and product in the market (SWOT) 20
Supplier 21
General/legal matters 21
Business form 21
Permits, laws and regulations 21
What to do before opening? 22
Financial plan 23
Revenue model 23
Cost price calculation 25
Investment budget 26
Financial budget 27
Exploitation budget 27
Liquidity budget 28
Exploitation budget year 2 28
Exploitation budget year 3 28
The entrepreneur
Personal details
Name: Leila Louise Kleijn
Sex: Female
Address: Lange Marktstraat 559
Postal code: 8911AD Leeuwarden
Mobile: +31613061353
Email address:
Date of birth: 26 June 2003
Nationality: Dutch
Marital status: Single
Children: No
Educations:
● Leerhotel het Klooster, Amersfoort
○ Manager Entrepreneur Hospitality 2019 until 2023
● Wellancollege, Naarden
○ Vmbo TL 2015 until 2019
● Paulusschool, Hilversum
○ 2007 until 2015
Work experience:
3
Summary idea
In need of a place where you would be
able to spend your whole day food-
wise? Look no further! We at Food
World Utrecht offer a large range of
cuisines to either share or keep to your
own. Carving Japanese if your partner
wants some pizza? We have selected 8
cuisines where you could choose out of
loads of different dishes and we even
make our own iced teas.
Food World Utrecht is like the name already is saying, a world restaurant. Our all-day menu
has dishes from all over the world so we offer something for everyone!
Table of contents
Summary idea 2
Table of contents 2
The entrepreneur 3
Personal details 3
Personal motivation 4
Personal qualities 5
Strengths 5
Weaknesses 5
Combining strengths and weaknesses 5
Personal ambition 5
The Company 6
Company details 6
The idea 6
The situation 7
Moodboard 8
Marketing Plan 9
Product 9
Price 9
Place 15
Presentation 15
Promotion 16
Staff and collaboration 16
The market 17
Destep analysis 17
Market research 18
2
, Businessplan Leila Kleijn Food World Utrecht
Competition analysis 18
Trends and Developments 19
Image of the market 20
Target audience 20
Company and product in the market (SWOT) 20
Supplier 21
General/legal matters 21
Business form 21
Permits, laws and regulations 21
What to do before opening? 22
Financial plan 23
Revenue model 23
Cost price calculation 25
Investment budget 26
Financial budget 27
Exploitation budget 27
Liquidity budget 28
Exploitation budget year 2 28
Exploitation budget year 3 28
The entrepreneur
Personal details
Name: Leila Louise Kleijn
Sex: Female
Address: Lange Marktstraat 559
Postal code: 8911AD Leeuwarden
Mobile: +31613061353
Email address:
Date of birth: 26 June 2003
Nationality: Dutch
Marital status: Single
Children: No
Educations:
● Leerhotel het Klooster, Amersfoort
○ Manager Entrepreneur Hospitality 2019 until 2023
● Wellancollege, Naarden
○ Vmbo TL 2015 until 2019
● Paulusschool, Hilversum
○ 2007 until 2015
Work experience:
3
