Saylor - Principles of Marketing Exam Questios with 100% Correct Answers

Saylor - Principles of Marketing Exam Questios with 100% Correct Answers When designing a marketing plan, companies should start with which of the following? a. Research b. Customers c. Profit goals d. Product - answerCustomers Advertising, public relations, personal selling, and direct marketing are examples of which aspect of the marketing mix? a. Place b. Price c. Product d. Promotion - answerPromotion Which of the following is bringing offerings to the consumer in a way that optimizes value? a. Communicating b. Creating c. Delivering d. Exchanging - answerCommunicating Which of the following is a banner on a website an example of? a. Publicity b. Advertising c. Promotions d. Marketing - answerAdvertising When companies set their promotion budgets, which method uses the previous year's percent of sales? a. Simplest method b.Affordable method c. Promotional method d. Competitive parity method - answerAffordable method Which element of a marketing strategy enables a company to make the most of their strengths and match them to the needs of their customers? a. Execution b. Promotion c. Segmentation d. Targeting - answerTargeting Which of the following statements about the marketing mix is true? a. The marketing mix elements each play a different role b. The marketing mix is developed prior to developing objectives c. The marketing mix is not dependent on other strategic activities d. The marketing mix must include the customer - answerThe marketing mix elements each play a different role Strategic planning best supports the