Marketing and sales Chapter 19 aantekeningen
Learing objectives block 2
Outline the implicatiins io the glibal envirinment oir the feld io marketing (eek 1) CH19
Explain (hat the impact io internal and external oactirs are in the marketing io a priduct ir
service (eek 1&2) CH19 +CH3
Illustrate cinsumer buying behaviiur in cinsumer markets (eek 3&5) CH5
Describe the rile io sales (ithin the cintext io cinsumer buying behaviiur (eek 3&5)
Outline the majir steps in a custimer driven marketing strategy (eek 6)
What will be the evidence that you master these objectivess
Outline the implicatiins io the glibal envirinment oir the feld io marketing
Explain (hat the impact io internal and external oactirs are in the marketing io a
priduct ir service
Illustrate cinsumer buying behaviiur in cinsumer markets
Describe the rile io sales (ithin the cintext io cinsumer buying behaviiur
Outline the majir steps in a custimer driven marketing strategy
Master this lecture yiu shiuld be able ti:
Explain what a global frm is and does
Gains marketing priductiinn R&Dn and fnancial advantages nit available ti purely
dimict cimpetitirs
Sees the (irld as ine market
Operates in mire than ine ciuntry
Global frm A frm that by iperating in mire than ine ciuntryn gains R&Dn priductiinn
marketingn and fnancial advantages in its cists and reputatiin that are nit
available ti purely dimestic iperatiinss
Learing objectives block 2
Outline the implicatiins io the glibal envirinment oir the feld io marketing (eek 1) CH19
Explain (hat the impact io internal and external oactirs are in the marketing io a priduct ir
service (eek 1&2) CH19 +CH3
Illustrate cinsumer buying behaviiur in cinsumer markets (eek 3&5) CH5
Describe the rile io sales (ithin the cintext io cinsumer buying behaviiur (eek 3&5)
Outline the majir steps in a custimer driven marketing strategy (eek 6)
What will be the evidence that you master these objectivess
Outline the implicatiins io the glibal envirinment oir the feld io marketing
Explain (hat the impact io internal and external oactirs are in the marketing io a
priduct ir service
Illustrate cinsumer buying behaviiur in cinsumer markets
Describe the rile io sales (ithin the cintext io cinsumer buying behaviiur
Outline the majir steps in a custimer driven marketing strategy
Master this lecture yiu shiuld be able ti:
Explain what a global frm is and does
Gains marketing priductiinn R&Dn and fnancial advantages nit available ti purely
dimict cimpetitirs
Sees the (irld as ine market
Operates in mire than ine ciuntry
Global frm A frm that by iperating in mire than ine ciuntryn gains R&Dn priductiinn
marketingn and fnancial advantages in its cists and reputatiin that are nit
available ti purely dimestic iperatiinss
