Marketing &g Sales Blockg 1g g g Chapterg 2 Summery
To remember segmentatonn targetng and positoning
Market segmentatin (S) Isg theg divisioig ofg ag marketg iitog distictg nroupsg ofg buyersg whog have
difereitg ieeds g characteristc g org behavioursg aidg whog minhtg
requireg separateg productsg org marketing mixes
Market segment Isg ag nroupg ofg coisumersg whog respoidg iig ag similarg wayg tog niveig set
ifg marketing eforts
Targetng (T) Selecting theg mostg proftableg nroupg ofg peopleg forg yourg
product/service
Basedg oig theg eitreg populatoinsg ‘iisinhtn
To remember the segmentaton criteria
Senmeitatoig criteria Dividedg iig fourg difereitg catenories.
Geonraphicg senmeitatoi
Demonraphicg senmeitatoi
Behavioursg senmeitatoi
Psychonraphicg senmeitatoi
To explain the marketng mix
Marketng mix Actuallyg difereitating theg marketg oferg tog createg superiorg costumerg
valueg
Theg fourg ofg theg Psg ofg theg marketing mixg
Product
Price
Promotoi
Place
To remember segmentatonn targetng and positoning
Market segmentatin (S) Isg theg divisioig ofg ag marketg iitog distictg nroupsg ofg buyersg whog have
difereitg ieeds g characteristc g org behavioursg aidg whog minhtg
requireg separateg productsg org marketing mixes
Market segment Isg ag nroupg ofg coisumersg whog respoidg iig ag similarg wayg tog niveig set
ifg marketing eforts
Targetng (T) Selecting theg mostg proftableg nroupg ofg peopleg forg yourg
product/service
Basedg oig theg eitreg populatoinsg ‘iisinhtn
To remember the segmentaton criteria
Senmeitatoig criteria Dividedg iig fourg difereitg catenories.
Geonraphicg senmeitatoi
Demonraphicg senmeitatoi
Behavioursg senmeitatoi
Psychonraphicg senmeitatoi
To explain the marketng mix
Marketng mix Actuallyg difereitating theg marketg oferg tog createg superiorg costumerg
valueg
Theg fourg ofg theg Psg ofg theg marketing mixg
Product
Price
Promotoi
Place
