Summary Chapter 16 ~ Principles of Marketing

Marketing aidg Saee g beockg 1g g g Chapterg 16 Summery

Clear understanding of the diferenne between sales and marketng and where they
nomplement

Marketng Tree main elements
- Creating &g addning vaeue
- Bunedning ag reeatoi hnpg
- Su tanining ag reeatoi hnpg

How?
managing the following items
- Re earchg &g evaeuate
- Newg deveeopmeit
- Marketing mnxg 4g ps g
- Strateny
- Stratenyg tarting theg AIDAFg proce g
o Atteitoi
o Iitere t
o De nre
o Actoig
o Fuefemeitg

Sales Dnrectedg tog createg ag reeatoi hnpg nig whnchg ag barterg tart g aidg heiceg ag
productg org ag ervnceg n g hared
g g g g g Barterg g exchaineg mo tg nfg theg tmeg n g ntg moiey,g vnrtuaeg vaeuta


AIDAF
A Atteitoig g nitroduceg theg me ane
I Iitere tg g nitere tg ofg theg tarnetg nroup
D De nreg g theg nitere tg forg theg product/ ervnceg houedg beg
putg nig de nreg forg theg product/ ervnceg
A Actoig tarnetg nroupg n g noning tog buyg theg product




What type of markets are there

 Bu nie g 2g Coi umerg (B2C)
 Bu nie g 2g Bu nie g (B2B)
 Bu nie g 2g Goverimeitg (B2G)
 Coi umerg 2g Coi umerg (C2C)
 Goverimeitg 2g Goverimeitg (G2G)