Les 1
UNIT 1 MARKET RESEARCH
1.1 MARKET RESEARCH METHODS
Online surveys Online enquêtes
Focus groups Focusgroepen
Customer satisfaction Klanttevredenheid
In-depth intervieuwssample Grondig intervieuw
Desk research Bureauonderzoek
To launch a product Een product lanceren
Target audience doelgroep
Sample size Steekproefgrootte
Business strategies Bedrijfsstrategieën
Quantitative Relating to research where the Kwantitatief
results can be shown in the
form or something
Product tester Someone who tries out Producttester
something new to determine
how well it performs
Impact The effect or influence that an Impact
event, situation .. has on
someone or something
Respondent Someone who answers a set of Respondent
questions, especially in a
survey
Gauge Measure how people feel Meter
about something or the effect
that something is likely to have
on them
Researcher A person whose job is to study Onderzoeker
a particular subject to find out
new things about it
Qualitative Relating tot he quality or Kwalitatief
standard of something rather
than the quantity
Gather = to collect verzamelen
Collect or accumulate over a
period of time
Viable Used to describe something Levensvatbaar
that is realistic and therefore
may succeed
Data analysis Careful examination of Gegevensanalyse
something in order to
understand it better
Primary research Research with new data Primair onderzoek
Secondary research = desk research Secundair onderzoek
,Les 2
1.2 WORKING WITH A FOCUS GROUP
Definitie focus group A small diverse group of participants chosen
using criteria to represent target customers for a
new product or service. A company brings them
together with a moderator who asks questions
to find out what they think to gather qualitative
data.
Divers Very different from each other Heel verschillend van elkaar
Participants People who take part in an Mensen die deelnemen aan
activity or event een activiteit of evenement
Criteria Standards to judge something Normen om iets te beoordelen
Target customers A specific group which a Een specifieke groep waarop
product or service is aimed at een product of dienst gericht is
moderator Someone whose job is to Iemand wiens taak het is om
control a discussion between een discussie tussen mensen in
people goede banen te leiden
Topics Divers
Diverse Deelnemers
Criteria Kriteria
Target customers Doelgroep
Moderator Moderator
Business lunches Zakelijke lunches
Company canteens Bedrijfskantines
convenience Gemakkelijk
Eating healthy food Gezond eten
Eating lunch at home Thuis lunchen
Favourite restaurants Favoriete restaurants
People’s jobs Banen van mensen
Where people work or study Waar mensen werken of studeren
Impression Impressie
Appealing Aansprekend
Features Eigenschappen
Expectation Verwachtingen
Honestly eerlijk
convinced overtuigd
QUESTION TAGS
Hoe + -> -
- -> +
Statement, vraag
- Vraag = ww O
Ww - To be -> to be
- Auxillary (hulpww)/ modal verb ->
auxillary/ modal verb
- Ander ww -> to do
, Uitzonderingen - O = nothing -> it
- O = this/ that -> it
- O = something -> it
- O = let’s -> shall we
- O = these/ those -> they
- O = everyone/ nobody -> they
- Imperative -> will you (request), won’t
you (invitation), would you (polite
command)
1.3 CARRYING OUT A NEEDS ANALYSIS
Leading question Deliberately designed to influence the listener
into choosing a particular response. These
questions are ‘directional’ and either guide the
person to the answer wanted by the person who
is asking or may try to stop them thinking of
alternatives
deliberately Expres, opzettelijk
directional In een richting sturen
alternatives alternatieven
Open question Open vraag
Les 3
Leading vragen en open vragen begin - What are your thoughts on …
- How would the team feel about …
- Have you considered …
- How about …
- Would your staff be interested in …
- What do you think about …
- Have you thought about …
1.5 REPORTS – SUMMARY FINDINGS
Hoe schrijf je een summary findings Met functional language
Functional Language Each sentence has 3 parts and all
1 who/ what = subject
2 opinion/ action = verb in past simple
3 findings -> hoe denken ze
2 - Verb + that
- Verb + to + infinitief
- Verb + -ing/ noun phrase
Admit, discuss, suggest, apologise
Les 4
H2 : GIVE AND TAKE
2.1 MANAGER OR MENTOR
Results resultaten
thoughtful doordacht
community gemeenschap
Compassionate thoughtful Begripvol
Sense of community Gevoel van gemeenschap
UNIT 1 MARKET RESEARCH
1.1 MARKET RESEARCH METHODS
Online surveys Online enquêtes
Focus groups Focusgroepen
Customer satisfaction Klanttevredenheid
In-depth intervieuwssample Grondig intervieuw
Desk research Bureauonderzoek
To launch a product Een product lanceren
Target audience doelgroep
Sample size Steekproefgrootte
Business strategies Bedrijfsstrategieën
Quantitative Relating to research where the Kwantitatief
results can be shown in the
form or something
Product tester Someone who tries out Producttester
something new to determine
how well it performs
Impact The effect or influence that an Impact
event, situation .. has on
someone or something
Respondent Someone who answers a set of Respondent
questions, especially in a
survey
Gauge Measure how people feel Meter
about something or the effect
that something is likely to have
on them
Researcher A person whose job is to study Onderzoeker
a particular subject to find out
new things about it
Qualitative Relating tot he quality or Kwalitatief
standard of something rather
than the quantity
Gather = to collect verzamelen
Collect or accumulate over a
period of time
Viable Used to describe something Levensvatbaar
that is realistic and therefore
may succeed
Data analysis Careful examination of Gegevensanalyse
something in order to
understand it better
Primary research Research with new data Primair onderzoek
Secondary research = desk research Secundair onderzoek
,Les 2
1.2 WORKING WITH A FOCUS GROUP
Definitie focus group A small diverse group of participants chosen
using criteria to represent target customers for a
new product or service. A company brings them
together with a moderator who asks questions
to find out what they think to gather qualitative
data.
Divers Very different from each other Heel verschillend van elkaar
Participants People who take part in an Mensen die deelnemen aan
activity or event een activiteit of evenement
Criteria Standards to judge something Normen om iets te beoordelen
Target customers A specific group which a Een specifieke groep waarop
product or service is aimed at een product of dienst gericht is
moderator Someone whose job is to Iemand wiens taak het is om
control a discussion between een discussie tussen mensen in
people goede banen te leiden
Topics Divers
Diverse Deelnemers
Criteria Kriteria
Target customers Doelgroep
Moderator Moderator
Business lunches Zakelijke lunches
Company canteens Bedrijfskantines
convenience Gemakkelijk
Eating healthy food Gezond eten
Eating lunch at home Thuis lunchen
Favourite restaurants Favoriete restaurants
People’s jobs Banen van mensen
Where people work or study Waar mensen werken of studeren
Impression Impressie
Appealing Aansprekend
Features Eigenschappen
Expectation Verwachtingen
Honestly eerlijk
convinced overtuigd
QUESTION TAGS
Hoe + -> -
- -> +
Statement, vraag
- Vraag = ww O
Ww - To be -> to be
- Auxillary (hulpww)/ modal verb ->
auxillary/ modal verb
- Ander ww -> to do
, Uitzonderingen - O = nothing -> it
- O = this/ that -> it
- O = something -> it
- O = let’s -> shall we
- O = these/ those -> they
- O = everyone/ nobody -> they
- Imperative -> will you (request), won’t
you (invitation), would you (polite
command)
1.3 CARRYING OUT A NEEDS ANALYSIS
Leading question Deliberately designed to influence the listener
into choosing a particular response. These
questions are ‘directional’ and either guide the
person to the answer wanted by the person who
is asking or may try to stop them thinking of
alternatives
deliberately Expres, opzettelijk
directional In een richting sturen
alternatives alternatieven
Open question Open vraag
Les 3
Leading vragen en open vragen begin - What are your thoughts on …
- How would the team feel about …
- Have you considered …
- How about …
- Would your staff be interested in …
- What do you think about …
- Have you thought about …
1.5 REPORTS – SUMMARY FINDINGS
Hoe schrijf je een summary findings Met functional language
Functional Language Each sentence has 3 parts and all
1 who/ what = subject
2 opinion/ action = verb in past simple
3 findings -> hoe denken ze
2 - Verb + that
- Verb + to + infinitief
- Verb + -ing/ noun phrase
Admit, discuss, suggest, apologise
Les 4
H2 : GIVE AND TAKE
2.1 MANAGER OR MENTOR
Results resultaten
thoughtful doordacht
community gemeenschap
Compassionate thoughtful Begripvol
Sense of community Gevoel van gemeenschap
