Strategic management defned
Business succes has two fathers:
Stategy and good luck
How & why?
Getting things done by y oeoope
Co-creaton
More ideas
Trust
Enthusiasm
Apignment: app noses in the same directon
APIC-cirpe
Analysis (=understanding)
Internap strengths & weaknesses
Your oositon
The atracttieness of your entiironment & your situaton
Acton reacton
Externap by uying by ehatiiour
Comoetton, how fast wipp I by e cooied?
Oooortunites and threats
Planning (=choice)
Mission
Business defniton
Goaps & oby jectties
Implementaton (=commit)
Acton opans
Control
,Strategy formulation: an ensemble of hard and soft information
The idea that an efecttie strategy can by e detiepooed by y someone in an itiory tower is
comopetepy outdated.
MIS = management
Hard informaton comes from MIS and is usuappy quantfed. informaton system
Soft informaton: gossio, imoressions, info from contiersatons,,
Most of the tme managers by ase their decisions uoon orap communicaton.
What makes soeaking and pistening so imoortant for managers?
The tyoe of info you get!
MIS (hard info):
Market data & anapysis
Hard info packs nuances and detaips
Networking is a tiapuaby pe info source for managers
Hard info is in se historicap and therefore ofen comes too pate
Sof info:
Gossio, imoressions, contiersatonap info
Networking is tiapuaby pe
Soecupattie
Deoends uoon the memory of oeoope
Deformaton (etien intentonappy)
The ideal strategy is by ased on by oth hard and sof informaton
A good strategy is by uipd in the mind of oeoope and is by uipt uoon thousands of smapp detaips,
,
, Mintzberg’s vision on strategy Depiby erate strategy = doepby ewuste strategie
Oooortunistc strategy =
intended depiby erate reapized
strategy strategy strategy
Unreapized strategy
Oooortunistc stategy
Strategy as an emergent process
Mintzberg critcises the dominant ratonapist (content) aooroach to strategy arguing that strategy
emerges (orocess):
o The fappacy of oredicton- the future is unknown
o The fappacy of detachment- imoossiby pe to ditiorce formupaton for imopementaton
o The fappacy of formapizaton- formapizaton inhiby its exiby ipity, soontaneity, intuiton and
pearning
Fappacy =
Adapt your strategy by edriegepijkheid
“if you don’t hatie a strategy you wipp by e, oart of someby ody epse’s strategy” – Aptiin Tofer
Defnition of strategic management
The meaningfup oositoning within an entiironment of a comoany, a oroduct(grouo) or a by rand
Within a wepp-defned tme soan
Diferent ways are oossiby pe
With the goal: the creaton of a sustainaby pe comoetttie adtiantage
Business succes has two fathers:
Stategy and good luck
How & why?
Getting things done by y oeoope
Co-creaton
More ideas
Trust
Enthusiasm
Apignment: app noses in the same directon
APIC-cirpe
Analysis (=understanding)
Internap strengths & weaknesses
Your oositon
The atracttieness of your entiironment & your situaton
Acton reacton
Externap by uying by ehatiiour
Comoetton, how fast wipp I by e cooied?
Oooortunites and threats
Planning (=choice)
Mission
Business defniton
Goaps & oby jectties
Implementaton (=commit)
Acton opans
Control
,Strategy formulation: an ensemble of hard and soft information
The idea that an efecttie strategy can by e detiepooed by y someone in an itiory tower is
comopetepy outdated.
MIS = management
Hard informaton comes from MIS and is usuappy quantfed. informaton system
Soft informaton: gossio, imoressions, info from contiersatons,,
Most of the tme managers by ase their decisions uoon orap communicaton.
What makes soeaking and pistening so imoortant for managers?
The tyoe of info you get!
MIS (hard info):
Market data & anapysis
Hard info packs nuances and detaips
Networking is a tiapuaby pe info source for managers
Hard info is in se historicap and therefore ofen comes too pate
Sof info:
Gossio, imoressions, contiersatonap info
Networking is tiapuaby pe
Soecupattie
Deoends uoon the memory of oeoope
Deformaton (etien intentonappy)
The ideal strategy is by ased on by oth hard and sof informaton
A good strategy is by uipd in the mind of oeoope and is by uipt uoon thousands of smapp detaips,
,
, Mintzberg’s vision on strategy Depiby erate strategy = doepby ewuste strategie
Oooortunistc strategy =
intended depiby erate reapized
strategy strategy strategy
Unreapized strategy
Oooortunistc stategy
Strategy as an emergent process
Mintzberg critcises the dominant ratonapist (content) aooroach to strategy arguing that strategy
emerges (orocess):
o The fappacy of oredicton- the future is unknown
o The fappacy of detachment- imoossiby pe to ditiorce formupaton for imopementaton
o The fappacy of formapizaton- formapizaton inhiby its exiby ipity, soontaneity, intuiton and
pearning
Fappacy =
Adapt your strategy by edriegepijkheid
“if you don’t hatie a strategy you wipp by e, oart of someby ody epse’s strategy” – Aptiin Tofer
Defnition of strategic management
The meaningfup oositoning within an entiironment of a comoany, a oroduct(grouo) or a by rand
Within a wepp-defned tme soan
Diferent ways are oossiby pe
With the goal: the creaton of a sustainaby pe comoetttie adtiantage
